Atari Coin Connection

ATARI Attends
''C'' Store
Convention
What's small, open long hours,
features limited brands and sizes
and is a perfect market for video
games? The Convenience Stores
of America are the latest hot
spots for ATARI coin-operated
games. 71 % of amusement
game players are males between
the ages of 12 and 25 years old;
most frequent "C" store cus-
tomers are males between the
ages of 12 and 21. The market is
surprisingly similar.
This fact as well as many oth-
ers will be discussed at this
year's National Association of
Convenience Stores annual
meeting at the MGM Grand
Hotel in Reno, Nevada on Octo-
ber 4-8. The Marketing Services
department at ATARI has put to-
gether a unique promotion and
resource packet to be presented
at the NACS meeting which spe-
cifically targets the convenience
store market, pointing out that
per square foot, video games
can be an extremely profitable
item. Over 800 corporate retailer
member companies will be intro-
duced to the advantages of
ATARI video games in their stores.
Game
Player's Name
# of Points
Date and Time
Location
Asteroids TM
Jay Howell
18 years
25,932,800
8/16-8/18/81
54 hrs., 7 min.
Jiffy Food Store
Monterey, CA
Missile
Command™
George Pimms
51 ,952,110
7/18-7/19/81
28 hrs., 7 min.
Bumpers, Inc.
Spokane, WA
Battlezone ™
Andy Eddy
23 years
4,053,000
6/29/81
4 hrs., 30 min.
Torrington Parkade
Torrington, CN
Asteroids
Deluxe TM
Samir Mehta
15 years
269,000
6/1 /81
40 min.
Time Zone
Mountain View, CA
Centipede TM
Samir Mehta
15 years
338,000
8/10/81
30 min.
Time Zone
Mountain View, CA
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TECHNICAL TIPS
Missile Command™and
Centipede™ Color Monitors
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ATAAf
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Recent ATARI ad appearing in
"Convenience Store News".
The combination of a black
screen and high B + voltage is
often diagnosed as a defective
B + regulator. However, all color
monitors used in Missile Com-
mand™ and Centipede™ con-
tain a high voltage limitor circuit
(HVL) which, when activated,
will disable the monitor. Under
this condition minimum current
is being drawn from the B +
regulator and regulation ceases.
B + will now rise to the same
level as the unregulated voltage.
Besides a defective regulator,
the following defective circuits will
also cause the HVL to activate:
1 . HVL components
2. Horizontal oscillator inoperative
3. Horizontal driver inoperative
4. Horizontal output inoperative
Do not defeat the HVL circuit.
Its purpose is to insure that the
high voltage will not increase to
the point where soft X-rays are
generated by the CRT.
Over 2,000 people are expect-
ed to attend this year's NACS
meeting. NACS serves as a re-
source and spokesperson for
over 800 retail member compa-
nies and more than 32,000 retail
stores in an industry whose an-
nual sales exceed $18 billion in
food and gasoline and account
for approximately 6 % of total re-
tail food sales. ATARI currently
advertises in "Convenience
Store News" and "C-Store Busi-
ness", and will be sending repre-
sentatives from Sales, Marketing
SeNices and Field Service to the
upcoming meeting.
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Did You
Know ?
Industry News
Joe Robbins, President of the
Amusement Devices Manufac-
One of the reasons why many turers' Association, has sugges-
people enjoy coin-operated
ted that the ADMA offices be
games is that they offer a type
used as a focal point for coordi-
of social activity and environ-
nating letters and calls from peo-
ment that is vital for leisure en-
ple in the industry who are hav-
tertainment. Players tell us that a ing legal problems regarding
well-maintained location with
games. Anyone who is facing
clean and reliable games is
anti-amusement legislation
treated with greater respect and should call the ADMA offices at
invites less abusive behavior.
312-558-5229.
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Achieving the High Score on Centipede
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