Atari Coin Connection

PERSONNEL
PROFILE
Bob Harvey
Bob Harvey was born in
Chicago 33 years ago, but even
though he was raised in the city
which could be considered the
home of coin-op games, he took
the long way around to getting
into our industry. He spent 13
years as a manufacturer's rep
and western regional sales
manager for a tailored clothing
firm before making the move into
the coin -op amusement industry.
After speaking with a friend at
ATAR I about the future of video
games and the coin-op industry
as a whole, he became interested
in making a change. In October
of 1981 he was introduced to
and interviewed by Frank Ballouz
and Don Osborne. After the inter-
view he knew he was definitely
interested, so he bought himself
a ticket to the AMOA to "see for
myself", as he put it, what the
industry was all about.
After attending the show he
was very enthusiastic about video
games, and in January of this
year he joined ATARI as a re-
gional sales manager in the Coin-
op Sales department. So after 13
years in the clothing business he
made the change to video games
and what was his first assign-
ment at ATARI? To find tuxedos
for his colleagues who were at-
tending the distributor meeting in
Pebble Beach.
ATARI Employees Contribute
to Muscular Dystrophy Campaign
-
Jo-An Torres and Judy
Hernandez in Coin-op Customer
Service were the star perf omers
in a 15-mile walkathon held to
benefit the Muscular Dystrophy
Association. Many ATARI em-
ployees participated in the walk-
athon, organized by Anne Gech-
man of the Computer division of
ATAR I, but Jo-An and Judy really
went all out in their fundraising
efforts. Each employee was
supposed to find at least 1 O
sponsors to pay 10¢-15¢ per
mile for the number of miles
completed by the walker.
Well, Judy and Jo-An con-
tacted some of our ATARI dis-
tributors and gathered pledges
for $10-$15 per mile. Between
the two women, they raised close
to $3000.00, quite a substantial
contribution to the total sum given
by ATARI. Those distributors who
supported Jo-An and Judy's
efforts were: Active Amusement,
Advance Automatic Sales, Bally
Northeast Distributing, Betson
Enterprises, Betson Pacific, C.A.
Robinson, Central Distributing,
Dunis Distributing, Empire Dis-
tributing, Lanie! Automati9,
Lieberman Music, McKee Dis-
tributing, Modern Vending,
Mountain Coin Distributing, New
Orleans Novelty, O'Connor Dis-
tributing, Southwest Vending
Sales, and State Music.
When asked how they raised
I
this much money, Jo-An said that
she attributed this generosity to
"the tremendous rapport which
has been established between
ATARI and our distributors."
A check for the total given by
ATARI was presented on a local
television station's broadcast of
the Muscular Dystrophy telethon
over the Labor Day weekend by
Don Osborne, V.P. of Sales for
Coin-op. Jo-An and Judy also
appeared with Don during the
television presentation.
We at ATARI are proud of all
those employees who contributed
to the MDA walkathon, and par-
ticularly to Judy and Jo-An for
their super effort.
Creating Your Own Advertising
Recently Bob toured the Mid-
west and Northeast to promote
the ATARI $50,000.00 World
Championships. This gave him
an opportunity to meet with not
only the distributors but also the
operators so we can get their
input. He was really impressed
with the response the Tourna-
ment was generating.
Bob has lived in California for
9 years. He currently has two
child ren, a son and a daughter,
and he and his wife are expect-
ing their third child right around
the time of the AMOA Show.
All in all, we feel that Bob
brings a fresh and energetic out-
look to ATARl's Coin-op Sales
department, and we're happy to
have him aboard .
A number of operators have
contacted us regarding the
design or production of their own
advertisements. When a new
game comes into a location or a
tournament is held to benefit a
local charity, ads in local news-
papers or in neighboring store
windows are a very effective
means of drawing new players to
the location. But what do you do
about including the ATARI name
and logo, trademark notification
or registered copyright marks?
If you are preparing advertise-
ments for a tournament or other
event. the ATARI name and logo
need not be mentioned with an
ATAR I game name. Alternately,
the name of the game could be
followed by an asterisk (*) at the
upper right of the name. A note
corresponding to the asterisk
would then appear at the bottom
of the page: "* Indicates trade-
ma rks of Atari , Inc." When adver-
tising a new game at your loca-
tion, the same rules apply.
Any questions you have about
the proper use of the ATARI name
and logo should be directed to
the Marketing Services depart-
ment at408-745-2500. The
people there will help you with
more specific questions. And
remember, "camera-ready" art
specially designed for local
advertisements is available from
Marketing Services in the pro-
motional kits which are prepared
to accompany each new ATAR I
game.