Atari Coin Connection

Tempest™ Promotional Materials Available
Tempest has inspired a new
selection of promotional materials
illustrated with the same exciting
and colorful graphics that high-
light the game itself. Available for
promotional giveaways, prizes
and incentives are dramatic
Tempest posters and T-shirts.
The T-shirt is a durable 100%
cotton with the Tempest art dis-
played on the front of a bright
red shirt. The poster measures
24" x 36" and would be an at-
tractive addition to any location.
Atari is also offering a promo-
tional kit that includes a full color
data/fact sheet, two different 60-
second radio scripts specially
prepared to emphasize the excit- \
ing Tempest game play (also
available on a pre-recorded cas- \
sette for a nominal fee), a radio
tip sheet advising you how to
place ads to hit your target group
most effectively, and other infor-
mational materials to help you
reach all your potential players.
The Tempest promotional kits
are available through Marketing
Services at 1215 Borregas Ave.,
Sunnyvale, CA 94086. T-shirts
and radio cassettes, at a nominal
fee, and posters can be ordered
from ATARI Coin-op Customer
Service, 1105 N. Fairoaks Ave.,
Sunnyvale, CA 94086.
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Promotion for Profit
If your location is near one or
more fast-food restaurants (ham-
burger or hot dog stand, pizza
parlor, taco stand, etc.) you can
use the following joint promotion
idea. Designate one of your
games as the "pizza parlor" ( or
other restaurant) machine. When
a player beats the high score on
this game, award him with a
coupon good for a free pizza or
soft drink at that restaurant. Ask
the local restaurant to use tray
liners containing coupons for free
games at your location or to give
a flyer containing coupons for
free games with each purchase.
If you have an idea for the
Promotion for Profit column, send
a description of the idea, along
with your name and address of
your location, to the Editor, Coin
Connection , 1265 Borregas Ave. ,
Sunnyvale, CA 94086. We'll send
you a free gift if your idea ap-
pears in the Coin Connection.
POSITIVE PUBLICITY
ATARI Featured in
Smithsonian Article
•
In the September issue of
"Smithsonian" magazine there is
a 12-page article which focuses
on ATARI and video games and
the effects they are having on
today's youth. One of the major
points of the article is that the
young people playing the games
are not only acquiring skills in
manual dexterity and spatial co-
ordination, but they are also
learning that computers are not
necessarily large and impersonal
dispensers of bills and junk mail.
A new sequence in the self-
test mode displays valuable oper-
ator information such as the total
number and average game times
for one and two player games.
Operator-selectable bonus levels
are available, as well as an
operator-selectable setting for
"easy", "medium" or "hard"
game difficulty. The cocktail and
Cabaret ™ versions of Tempest
feature the separate coin door
and locking cashbox, and all
three cabinet versions offer 256
coinage options and four differ-
ent language selections.
"Tempest is a really exciting
new game, a play experience
that goes beyond any previous
video game concept. The Oua-
draScan Color display system is
unique, a technological break-
through that offers the player a
spectacular visual event, and
Skill-Step™ allows players of all
skill levels to be challenged no
matter how long or how much
they've played the game," said
Frank Ballouz, V.P. of Marketing
for the Coin-op division. "We feel
that this game will set a prece-
dent for all future video games."
Play New At•rl T•m~.st.
•
Since the video games respond
to players by playing back, the
players get'a much more per-
sonal feeling from the games.
The article is very positive on
video games and their applica-
tions to the future. The possibili-
ties created when video games
are used to educate and train
are exceptionally va ried. And by
exposing kids to video games,
they become familiar with com-
puters and computer logic in a
friendly way.
ATARI
Introduces
Tempest continued
It Pays to Deal with
Authorized ATARI Distributors
Recently our Field Service
department has received some
c~lls from operators who need
games serviced. While Field Ser-
vice technicians can answer
specific questions over the tele-
phone, the technicians working
for your authorized ATARI dis-
tributor can come right out and
take a look at the game. They
are trained to service ATARI
games quickly and efficiently.
There are other reasons why
you should give your local ATARI
distributor a call. He can offer
you the complete line of ATARI
promotional items such as T-
shirts and posters for Tempest™
or Centipeder .. _ During the ATARI
$50,000.00 World Championships
contest, your authorized ATARI
distributor was the one to provide
you with the Tournament Kit
order cards.
Only an authorized ATARI
distributor can take care of all
your needs. You can always
recognize him because he'll be
displaying his authorized ATARI
distributor plaque. Look for the
plaque - it's the sign of good
quality and good service. If you
need the number or address for
your local authorized ATARI
distributor, just call ATARI Coin-op
Marketing at 408-745-2500 and
they will refer you.
Did You Know?
In 1980 operators reported an
approximately equal number of
videos (both standard uprig ht and
cocktail table models) and pin-
balls in their ba r and tavern loca-
tions. In the average bar site,
video games out-earn pinballs by
$10-$15 per week. This is one of
many findings from the ATARI
Tellus ™ Survey that was con-
ducted at the AMOA in 1980.
We expect that the next Tellus
survey will show an increase in
the number of videos, especially
cocktail table models, in bars and
taverns in 1981 .
Tell us what you think. The
Marketing Research group will be
conducting another survey at the
ATARI booth at the 1981 AMOA.