Atari Coin Connection
Issue: Vol 4 Num 06 - 1980 June - Page 1
1980 Atari
Distributor
Meeting
■
ero1 s . ..
The Sixth Annual Atari Distri-
butor Meeting, entitled ''The Atari
Roundup'', was held at The Wig-
wam in Phoenix, Arizona, from
April 26th - 30th. It was attended by
over 200 people, including Atari
personnel and distributors from
around the world.
Highlights of the business ses-
sions were addresses by Gene
Lipkin, President of Atari's Coin-
Operated Games Division, Ray
Kassar, Chairman of the Board. of
Atari, and Emanuel Gerard, Office
of the President of Warner Com-
munications Inc.
Gene Lipkin announced that 1979
was a record year for Atari, and that
1980 would easily surpass 1979 in
growth of sales. ''Product accep-
tance is greater than ever,'' he said,
citing contemporary packaging and
advanced technology as factors.
Ray Kassar gave an overview of
the Consumer Division, and stated
that Atari's entry into the computer
business opened an important new
market with the introduction of~the
Atari 400 and 800 computers. He
also pointed out that both divisions
of Atari are investing heavily in
Research and Development.
Manny Gerard reiterated this
theme, saying that Nolan Bush-
nell's roots were in engineering,
and that Atari spends more on R &
D than the rest of the industry.
''This will cont1nue,'' he said,
''because it is good business.''
Frank Ballouz, Director of Mar-
keting, conducted the new product
showing with a dramatic presenta-
tion of the new games to be released
this summer. He also proudly com-
mented on Atari's Marketing Re-
search team, which is regarded as
the best in the industry.
Now you can operate the top game in the world, anywhere
in the world! There are three different ways to take extra ad-
vantage of the incredible earning power of AsteroidsTM. No
matter what type of routes you serve, there is a model that
wi)l fit every possible need, even open new locations.
For the first time, Atari is offering this phenomenal game in
three versions ... Upright, Cocktail, and the all new CabaretTM.
And because the popularity of Asteroids sells itself, these
new cabinet styles offer unlimited location opportunities.
continued on page 2
continued on last page
VOLUME 4 NUMBER 6
■
JUNE 1980
Distributor
Meeting
■
ero1 s . ..
The Sixth Annual Atari Distri-
butor Meeting, entitled ''The Atari
Roundup'', was held at The Wig-
wam in Phoenix, Arizona, from
April 26th - 30th. It was attended by
over 200 people, including Atari
personnel and distributors from
around the world.
Highlights of the business ses-
sions were addresses by Gene
Lipkin, President of Atari's Coin-
Operated Games Division, Ray
Kassar, Chairman of the Board. of
Atari, and Emanuel Gerard, Office
of the President of Warner Com-
munications Inc.
Gene Lipkin announced that 1979
was a record year for Atari, and that
1980 would easily surpass 1979 in
growth of sales. ''Product accep-
tance is greater than ever,'' he said,
citing contemporary packaging and
advanced technology as factors.
Ray Kassar gave an overview of
the Consumer Division, and stated
that Atari's entry into the computer
business opened an important new
market with the introduction of~the
Atari 400 and 800 computers. He
also pointed out that both divisions
of Atari are investing heavily in
Research and Development.
Manny Gerard reiterated this
theme, saying that Nolan Bush-
nell's roots were in engineering,
and that Atari spends more on R &
D than the rest of the industry.
''This will cont1nue,'' he said,
''because it is good business.''
Frank Ballouz, Director of Mar-
keting, conducted the new product
showing with a dramatic presenta-
tion of the new games to be released
this summer. He also proudly com-
mented on Atari's Marketing Re-
search team, which is regarded as
the best in the industry.
Now you can operate the top game in the world, anywhere
in the world! There are three different ways to take extra ad-
vantage of the incredible earning power of AsteroidsTM. No
matter what type of routes you serve, there is a model that
wi)l fit every possible need, even open new locations.
For the first time, Atari is offering this phenomenal game in
three versions ... Upright, Cocktail, and the all new CabaretTM.
And because the popularity of Asteroids sells itself, these
new cabinet styles offer unlimited location opportunities.
continued on page 2
continued on last page
VOLUME 4 NUMBER 6
■
JUNE 1980
Future scanning projects are planned by the International Arcade Museum Library (IAML).