Atari Coin Connection

AMOA & IAAPA 1979
LUNAR LANDER™, Atari's recent
highly successful release of a video
moon-landing simulation was also
on display and received constant
play action.
From the Atari Sports™ group,
new ATARI SOCCER™ and
4-PLAYER FOOTBALL™ videos
featured the realism and com-
petitive action of either 2 or 4-player
action. Other current products ex-
hibited were ATARI BASEBALL™
and the original ATARI FOOT-
BALL™. These highly successful
sports games gave operators a first-
hand opportunity to experience the
outstanding play appeal of these
games for themselves.
Also highlighted at the show was
the colossal HERCULES™, the
world's largest pinball game.
Atari's new driving game, MON'l'E
CARLO, was previewed and received
eager inquiries from many
operators.
To add to the dynamic impact of
the exhibit, Atari's expert field ser-
vice technicians and customer ser-
vice representatives were available
to provide service-related inf orma-
tion, demonstrate Atari test equip-
ment and the new QuadraScan™
video display technology now being
used in ASTEROIDS and LUNAR
LANDER.
An AMOA first by Atari's
marketing group was the imple-
mentation of an innovative operator
study using the TELL US™ terminal
systems. Operators responded en-
thusiastically to these research ef-
forts. Those participating in the
survey were eligible for a drawing
of exciting Atari game prizes.
Following the successful AMOA
event, Atari's line of new products
were exhibited at the IAAP A, the an-
nual amusement park show. Over
8500 park representatives from all
over the world participated in the
show activities. Atari joined the
Bally Group booth to demonstrate
...
....
the latest advances in innovative
games. This year, the Bally group
was recognized with the Leonard
Thompson Award for the most
meritorious exhibit of arcade and
coin-operated games.
Game rooms have become a grow-
ing profit center for amusement
parks in the United States as well as
abroad. This show offered amuse-
ment park representatives key ex-
posure to the profit potential of
coin-operated games as an added
park attraction.
Atari provided a look into the
future of video amusements by
presenting Atari Space™ and Atari
Sports™ games. New concepts in-
troduced included ASTEROIDS™,
ATARI SOCCER™, and the MO.N'l'E
CARLO driving game. Other current
games displayed included LUNAR
LANDER™, ATARI BASEBALL™,
HERCULES™ pinball and the two-
and four-player ATARI FOOT-
BALL™ videos.