Atari Coin Connection
Issue: Vol 4 Num 02 - 1980 February - Page 3
Promotions
for Profit
Beginning this month as a regular
feature, the Coin Connection will be
showcasing promotional ideas that
have been used successfully by
operators throughout the world.
Why promotion? Because it's
good business. Promotion and
publicity can build your location
reputation, create enthusiasm,
bring in new customers and make
your name a familiar one. As com-
petition increases, it's more impor-
tant than ever before to make your
operation stand out from all the
others.
Prizes for your Ideas.
We need your help. So that we can
share your promotional ideas with
other operators, we're asking you to
send in ideas that have worked in
your particular situation.
Send in your ideas, along with
your name, company name, ad-
dress and phone number to:
Editor, Coin Connection
Atari Inc.
1265 Borregas Ave.
Sunnyvale, CA 94086.
Your idea will appear in the Coin
Connection. You'll also receive a
free gift for submitting your idea.
To start the ball rolling, here are
some suggestions that have worked
in the past.
ARCADE LOCATION: Tribute to
presidential birthdays. Anyone who
brings in (cashes in) a bill with Lin-
coln's portrait ($5) will receive dou-
ble or 5 extra tokens/ quarters. You
can run the promo for the entire
month, a week or one day only.
STREET LOCATION: In a bar or
restaurant, have a contest that
shows a prize value. In a restaurant
with games, prize drawing awards
5-10 free games along with free
lunch once a week every week for a
year... $230 prize value. (For bar
location, free games with free
ct.r inks, etc.). Note: Before im-
plementing any promotions, check
to be sure there are no restrictive
city, county, or state ordinances
regarding prizes, tournaments, etc.
We believe ''Promotions for Pro-
fits'' will help. Watch for it every
month.
Service Specials:
New Promotional Merchandise
ATARI Customer Service will be
offering selected promotional items
for sale that can be u.s ed as prizes or
gifts by any Distributor or Operator
•
•
to help attract more customers.
The items shown below will be
available in March from your
ATARI Distributor.
European
Sales
Increase
Forecast
January not only marks the begin-
ning of the new year but also the
beginning of a new buying season.
The Europeans started this new
year with the IMA Show in Frank-
furt, West Germany. This is the Ger-
man Trade Association Show that
was held in Berlin in previous
years. The IMA has now been mov-
ed to Frankfurt. The show was held
on January 17, 18, and 19. The
facilities for this show were ex-
cellent and every detail was very
well organized. The show was a
smoothly run and enjoyable exhibi-
tion that was well attended. Atari's
products were prominently f ea-
tured on the Lowen/NSM Booth and
included Asteroids, Lunar Lander,
Soccer and the new Asteroids
Cocktail Table.
Atari was represented by Frank
Ballouz, Director of Marketing, Sue
Elliott, International Sales
Manager, Bob Salmons, Field Ser-
vice Seminars and Darl Davidson,
Customer Service Manager.
Asteroids was the game that
everyone was excited about-par-
ticularly after the German
operators heard about this game's
collections in the German Beer Bars!
After the German show, Sue
Elliott and Frank Ballouz visited
Atari distributors in Fra:n.ce,
Finland, and England.
The annual Amusement Trades
Exhibition (ATE) in London was
held 8 days after the IMA in Ger-
many. The show dates were
January 29, 30, and 31. This made
it very convenient for many
overseas visitors to attend both
shows on the same trip.
The ATE is held in a Victorian-era
exhibition hall called ''Alexandra's
Palace'' ( commonly called '' Ally
Pally'' by the London cabbies) .
This year's ATE was blessed with
fair weather and excellent atten-
dance. The show was very crowded
on all three days and everyone was
well pleased with the results.
Atari was represented by Cherry
Leisure of London and The Music
Hire Group of Leeds. Once again,
Asteroids was the ''hit" of the show.
Volume orders resulted from both
the IMA and the ATE.
We believe that January was an
extremely good start to our year
and all indications are that the rest
of the year will be just as fruitful.
for Profit
Beginning this month as a regular
feature, the Coin Connection will be
showcasing promotional ideas that
have been used successfully by
operators throughout the world.
Why promotion? Because it's
good business. Promotion and
publicity can build your location
reputation, create enthusiasm,
bring in new customers and make
your name a familiar one. As com-
petition increases, it's more impor-
tant than ever before to make your
operation stand out from all the
others.
Prizes for your Ideas.
We need your help. So that we can
share your promotional ideas with
other operators, we're asking you to
send in ideas that have worked in
your particular situation.
Send in your ideas, along with
your name, company name, ad-
dress and phone number to:
Editor, Coin Connection
Atari Inc.
1265 Borregas Ave.
Sunnyvale, CA 94086.
Your idea will appear in the Coin
Connection. You'll also receive a
free gift for submitting your idea.
To start the ball rolling, here are
some suggestions that have worked
in the past.
ARCADE LOCATION: Tribute to
presidential birthdays. Anyone who
brings in (cashes in) a bill with Lin-
coln's portrait ($5) will receive dou-
ble or 5 extra tokens/ quarters. You
can run the promo for the entire
month, a week or one day only.
STREET LOCATION: In a bar or
restaurant, have a contest that
shows a prize value. In a restaurant
with games, prize drawing awards
5-10 free games along with free
lunch once a week every week for a
year... $230 prize value. (For bar
location, free games with free
ct.r inks, etc.). Note: Before im-
plementing any promotions, check
to be sure there are no restrictive
city, county, or state ordinances
regarding prizes, tournaments, etc.
We believe ''Promotions for Pro-
fits'' will help. Watch for it every
month.
Service Specials:
New Promotional Merchandise
ATARI Customer Service will be
offering selected promotional items
for sale that can be u.s ed as prizes or
gifts by any Distributor or Operator
•
•
to help attract more customers.
The items shown below will be
available in March from your
ATARI Distributor.
European
Sales
Increase
Forecast
January not only marks the begin-
ning of the new year but also the
beginning of a new buying season.
The Europeans started this new
year with the IMA Show in Frank-
furt, West Germany. This is the Ger-
man Trade Association Show that
was held in Berlin in previous
years. The IMA has now been mov-
ed to Frankfurt. The show was held
on January 17, 18, and 19. The
facilities for this show were ex-
cellent and every detail was very
well organized. The show was a
smoothly run and enjoyable exhibi-
tion that was well attended. Atari's
products were prominently f ea-
tured on the Lowen/NSM Booth and
included Asteroids, Lunar Lander,
Soccer and the new Asteroids
Cocktail Table.
Atari was represented by Frank
Ballouz, Director of Marketing, Sue
Elliott, International Sales
Manager, Bob Salmons, Field Ser-
vice Seminars and Darl Davidson,
Customer Service Manager.
Asteroids was the game that
everyone was excited about-par-
ticularly after the German
operators heard about this game's
collections in the German Beer Bars!
After the German show, Sue
Elliott and Frank Ballouz visited
Atari distributors in Fra:n.ce,
Finland, and England.
The annual Amusement Trades
Exhibition (ATE) in London was
held 8 days after the IMA in Ger-
many. The show dates were
January 29, 30, and 31. This made
it very convenient for many
overseas visitors to attend both
shows on the same trip.
The ATE is held in a Victorian-era
exhibition hall called ''Alexandra's
Palace'' ( commonly called '' Ally
Pally'' by the London cabbies) .
This year's ATE was blessed with
fair weather and excellent atten-
dance. The show was very crowded
on all three days and everyone was
well pleased with the results.
Atari was represented by Cherry
Leisure of London and The Music
Hire Group of Leeds. Once again,
Asteroids was the ''hit" of the show.
Volume orders resulted from both
the IMA and the ATE.
We believe that January was an
extremely good start to our year
and all indications are that the rest
of the year will be just as fruitful.
Future scanning projects are planned by the International Arcade Museum Library (IAML).