Atari Coin Connection
Issue: Vol 4 Num 02 - 1980 February - Page 1
Operators
Tell Us
Route
operators report
stronger
video
performance
compared
to pinball.
As we observe the skyrocketing
sales and earning power of Atari's
ASTEROIDS™, we are seeing a
phenomenon that is becoming in-
creasingly common to the coin-
operated games market-the con-
tinuously high earning video game.
More and more route operators
are carefully evaluating their mix of
games in each location, and realiz-
ing that the video game no longer is
second to the pinball game. Con-
cerned about maximizing the profit
in each location, operators are
reassessing the video game, as the
price difference between the two
types of games becomes non-
existent and the difference in the
average earnings life disappears.
At the AMOA trade show in Nov-
ember 1979, over 450 operators
participated in the first TELL US
SURVEY. Over 125 of these oper-
ators were interviewed in depth by
teams of professional interviewers.
Operators responded to questions
about their business and buying
behavior.
There was high representation of
route and arcade operators who
operate over 500 u.n its. While video
traditionally performs strongly in
game centers and arcades, route
operators revealed that video actual-
ly performs similarly or outper-
forms (according to some variables)
when compared to pinball.
continued on last page
VOLUME 4 NUMBER 2
ew
roi s™
0 S
•
ro uc 10n
eco s
Sunny_yale, CA. ''To date we've produced more 'Asteroids'
than any other game in our history, and orders are still piling
up," reported Don Osborne, Atari National Sales Manager.
''It's our biggest hit yet, surpassing even some of our classic
hits like 'Tank', 'Breakout', and 'Atari Football'''.
''The unusually high response to this game is a testimonial to
the fact that it is returning extremely high profits to operators
all over the world. Asteroids has the kind of play appeal and
reliability that gives it good location versatility. It continues to
be highly successful in game rooms as well as street locations
of every type,'' he said.
continued on la.st page
FEBRUARY 1980
Tell Us
Route
operators report
stronger
video
performance
compared
to pinball.
As we observe the skyrocketing
sales and earning power of Atari's
ASTEROIDS™, we are seeing a
phenomenon that is becoming in-
creasingly common to the coin-
operated games market-the con-
tinuously high earning video game.
More and more route operators
are carefully evaluating their mix of
games in each location, and realiz-
ing that the video game no longer is
second to the pinball game. Con-
cerned about maximizing the profit
in each location, operators are
reassessing the video game, as the
price difference between the two
types of games becomes non-
existent and the difference in the
average earnings life disappears.
At the AMOA trade show in Nov-
ember 1979, over 450 operators
participated in the first TELL US
SURVEY. Over 125 of these oper-
ators were interviewed in depth by
teams of professional interviewers.
Operators responded to questions
about their business and buying
behavior.
There was high representation of
route and arcade operators who
operate over 500 u.n its. While video
traditionally performs strongly in
game centers and arcades, route
operators revealed that video actual-
ly performs similarly or outper-
forms (according to some variables)
when compared to pinball.
continued on last page
VOLUME 4 NUMBER 2
ew
roi s™
0 S
•
ro uc 10n
eco s
Sunny_yale, CA. ''To date we've produced more 'Asteroids'
than any other game in our history, and orders are still piling
up," reported Don Osborne, Atari National Sales Manager.
''It's our biggest hit yet, surpassing even some of our classic
hits like 'Tank', 'Breakout', and 'Atari Football'''.
''The unusually high response to this game is a testimonial to
the fact that it is returning extremely high profits to operators
all over the world. Asteroids has the kind of play appeal and
reliability that gives it good location versatility. It continues to
be highly successful in game rooms as well as street locations
of every type,'' he said.
continued on la.st page
FEBRUARY 1980
Future scanning projects are planned by the International Arcade Museum Library (IAML).