Atari Coin Connection

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Action in
Outer
Space!
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Research Team
Promoted
Frank Ballouz announced the
promotion of Colette Weil to
Manager of Marketing Research at
Atari. Colette has been a part of the
development of Atari's research
program for the past two and a half
years. In her new position, Colette
will have full responsibility for new
product and marketplace research
and analysis.
Mary Takatsuno and Linda But-
cher have been promoted to
Marketing Research Analyst posi-
tions. They are primarily respon-
sible for the implementation of field
testing and analysis of marketing
data. As Marketing Assistants for
the past year, Linda and Mary have
worked as part of the research ef-
fort, interfacing with players and
compiling and analyzing market in-
.
ASTEROIDS™ is the newest adventure from Atari Space™. An
outer space storm in enemy territory creates the exciting and
challenging theme of this 1 or 2 player game. The new
QuadraScan ™ video system gives even more depth and realism
to the action on ASTEROIDS. This game has the optimum com-
bination of play features to appeal to all game enthusiasts .
As an asteroid storm approaches, players shoot quickly to
shatter the asteroids into smaller pieces and deflect them out of
their path. There is also the added danger of being hit by enemy
saucers that appear at random. Players command their ship us-
ing Rotation and Thrust Controls. The Fire Control, offering
rapid-fire unlimited ammunition is also a favorite feature. The
''Hyperspace'' button can be used to escape destruction,
however, it is risky because of possible new danger at the re-
entry point. As the score gets higher, the skill level increases,
making the ASTEROIDS challenge even greater. The bonus of
an extra ship for each 10,000 points scored is another incentive
for high replay.
Operator options include multiple coinage. The coin mechs
are set to accept one to six coins per credit, giving maximum
pricing flexibility. Operators may also select to offer three or
four ships per play.
The unpredictability of the game play and the need for quick
reflexes make ASTEROIDS a must attraction for any location.
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formation at the various levels of
distribution.
The research program at Atari is
unique to the industry in its use of
advanced methodologies to evaluate
products and the market. "In her
new position, Colette's education
and experience in marketing
research will continue to be an asset
to Atari's growth,'' commented
Frank Ballouz, Director of
Marketing. ''Together with Mary
and Linda, she will be adding to our
knowledge of the market."
The accomplishments of this
research group at Atari have shown
a positive impact on the overall
marketing program. It will con-
tinue to grow and benefit Atari's
evaluation and response to needs in
the marketplace.