Classic Mode

Atari Coin Connection

Issue: Vol 3 Num 08 - 1979 October

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Action in
Outer
Space!
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Research Team
Promoted
Frank Ballouz announced the
promotion of Colette Weil to
Manager of Marketing Research at
Atari. Colette has been a part of the
development of Atari's research
program for the past two and a half
years. In her new position, Colette
will have full responsibility for new
product and marketplace research
and analysis.
Mary Takatsuno and Linda But-
cher have been promoted to
Marketing Research Analyst posi-
tions. They are primarily respon-
sible for the implementation of field
testing and analysis of marketing
data. As Marketing Assistants for
the past year, Linda and Mary have
worked as part of the research ef-
fort, interfacing with players and
compiling and analyzing market in-
.
ASTEROIDS™ is the newest adventure from Atari Space™. An
outer space storm in enemy territory creates the exciting and
challenging theme of this 1 or 2 player game. The new
QuadraScan ™ video system gives even more depth and realism
to the action on ASTEROIDS. This game has the optimum com-
bination of play features to appeal to all game enthusiasts .
As an asteroid storm approaches, players shoot quickly to
shatter the asteroids into smaller pieces and deflect them out of
their path. There is also the added danger of being hit by enemy
saucers that appear at random. Players command their ship us-
ing Rotation and Thrust Controls. The Fire Control, offering
rapid-fire unlimited ammunition is also a favorite feature. The
''Hyperspace'' button can be used to escape destruction,
however, it is risky because of possible new danger at the re-
entry point. As the score gets higher, the skill level increases,
making the ASTEROIDS challenge even greater. The bonus of
an extra ship for each 10,000 points scored is another incentive
for high replay.
Operator options include multiple coinage. The coin mechs
are set to accept one to six coins per credit, giving maximum
pricing flexibility. Operators may also select to offer three or
four ships per play.
The unpredictability of the game play and the need for quick
reflexes make ASTEROIDS a must attraction for any location.
\
formation at the various levels of
distribution.
The research program at Atari is
unique to the industry in its use of
advanced methodologies to evaluate
products and the market. "In her
new position, Colette's education
and experience in marketing
research will continue to be an asset
to Atari's growth,'' commented
Frank Ballouz, Director of
Marketing. ''Together with Mary
and Linda, she will be adding to our
knowledge of the market."
The accomplishments of this
research group at Atari have shown
a positive impact on the overall
marketing program. It will con-
tinue to grow and benefit Atari's
evaluation and response to needs in
the marketplace.
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TECHNICAL TIP
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PROMOTION IDEA
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Quadrascan
TM
Atari's new QuadraScan'™ display
system introduced in LUNAR
LANDER'™ should be adjusted cor-
rectly at the factory for maximum
resolution. However, if brightness
and contrast adjustments are re-
quired, please follow these pro-
cedures.
Adjustments are made on the
deflection amplifier PCB located on
the right side of the monitor when
looking into the rear of the game.
1. Turn brightness (R516) and con-
trast (R526) all the way down
( counter clockwise).
2. Turn up brightness until images
are barely visible. NOTE: The
stars may not be visible.
3. Turn up contrast for desired
clarity.
This procedure will produce a very
clear, bright picture, while
minimizing any chances of phospor
burn caused by over-adjustment of
the brightness control.
Schedule an
Afan• Superbowl
With the introduction of ATARI
4-Player Football and with the new
pro season in full swing, it is an ex-
cellent time to plan a local video
football championship match. With
the 2 or 4 player versions of Atari
Football, the competition can be set
up for both singles and doubles
''teams".
Schedule regular weekly games
and playoffs similar to the pro foot-
ball leagues. A large poster in the
location announcing the schedule
and the standings is a good way to
C.A. Robinson
Named
Football Champs
NOTE: Only the brightness con-
trol (R516) and contrast control
(R526) on this PCB are "field ad-
justable''. All other controls, in-
cluding X and Y linearity have been
factory adjusted and should NOT be
tampered with.
:rpt~~
location employees can call the play
by play action and act as referee.
Send press releases to the local
community and school newspapers
to announce the event and to report
the weekly status. At play-off and
''Superbowl" time send invitations
to all the local media. After receiv-
ing the regular updates, they will be
ready to send a reporter to cover the
final competitions.
Regular football trophies as
prizes on display in the location will
draw additional attention. Another
"extra'' for authenticity would be
to award football jerseys with the
location name to the playoff teams.
This could be an excellent on-going
promotion throughout the football
season.
Team Play
Competition
HERCULES'™, The World's Larg-
est Pinball Game, is well suited for a
different kind of competition, team
play. Two players team up to play
together with one flipper button
each. This gives a different strategy
and makes a fun contest. It could be
specified that the teams be mixed
couples to encourage more females
to participate. The giant size of
HERCULES is especially good for
this type event, and makes the com-
petition an excellent spectator sport.
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Don Osborne , National Sales
Manager, presented the ''FOOT-
BALL CHAMPS '79'' award to C.A.
Robinson Company in Los Angeles.
The trophy was presented in
recognition of their leadership in
sales of the ATARI FOOTBALL
games world wide.
Atari, Inc.
1265 Borregas Avenue
Sunnyvale, California 94086
ATARI®
Q
Innovative
leisure
A Wamer Commun1ca1,ons Company
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Bulk Rate
U.S. Postage
PAID
Sunnyvale, CA
Permit 317

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