Atari Coin Connection
Issue: Vol 2 Num 03 - 1978 March - Page 3
INVITATION TO
A TRADE SHOW
Atari will be displaying products at the
Canadian Restaurant, Hotel-Motel Show
in Toronto, Canada on April 23-26. There
wil l be thousands of representatives from
1nany potential new game locations for
operators. If you would like to obtain
more information on this show or receive
an invitation to attend, write to :
C. Kan tor, Editor
Coin Connection
Atari, Inc.
1265 Borregas Avenue
P.O . Box 9027
Sunnyvale, CA 94086
BEHIND THE SCENES:
SALES PROCESSING
Atari ships thousands of games world
wide so players can play and operators
can enjoy the profits in t11ousands of
different places. In order to get these
gan1es to tl1eir destination, 1nany l1ours
are spent imple1nenting the schedules and
processing the orders . Jeanne Angelo and
her staff, Kim Widn1er, Joyce Kran1er and
Melissa Rudolph, are the people who
make it happen.
The sales order processing staff puts
everything in order so the games will
reach the distributors and be available for
operators and their profitable locations.
Sales Order Processing is the key link
between marketing, 1nanufacturing and
shipping and a very i1nportant part of the
overall procedure to deliver products to
our customers. Jeanne , Kim, Joyce and
Melissa are valuable "behind the scenes"
people wl10 do a fabulous job of'keeping
up witl1 the fast pace of Atari games.
ATARI SHOWS TO THEATER OWNERS
Atari games were on display at
Show West '78 in San Diego, February 12,
13 and 14. Approxin1ately 700 theater
affiliates played the latest video and
pinball games and learned the profit
opportunities of tl1ese coin-operated
products in their locations. Many theater
owners sl1owed strong interest in tl1e
concept of gan1es in their lobbies and
concession areas of drive-ins. Several
people also suggested that they would
like to look into a separate gan1e room
adjacent to their theaters. Tl1ese tl1ea ter
people were referred to the Atari
distributors in their areas to learn more
about coin-op games as a profit center,
and for referral to operators in their area.
"Atari exhibited at tl1is sl1ow to !1elp
pro1note the concept of coin-op ga1nes in
new and expanding markets such as tl1e
\\n1
ve
.
)ll
r.
New Pr
ATARI O ppo
PINBALL GAMES
In many cases these problems can be
corrected on location.
Check for the following:
The Sales Order processing staff Seated:
Jeanne Angelo; left to right: Joyce l
George Aurelius, Coordinator of
Show West an d a respected member of the
theater industry for the past 50 years,
said, "The games, together with other
new income resources, are a welcome
opportunity to bring more profit to
tl1eaters. I believe that the co in-operated
games are just one indicator of the
continuing growth potentials to n1ake
money in tl1ea ters ."
TECHNICAL TIP
Syn1ptom : Game lockups, intermittent
operations, and score display inconsist-
encies (segments missing, etc.).
' '\
tl1eaters," said Frank Ballouz. "The
owners of theaters expressed interest in
the profit opportunities of games. Game
operators should follow tl1rough on this
and pursue new theater locations," he
added.
According to the U.S. Department of
Commerce, tl1ere are approximately
16,000 theaters in the country; 78% of
these are indoor tl1eaters with lobbies and
22% are drive-ins. Both types of theaters
offer opportunities for coin-op games.
The current trends in theaters indicate a
growth in mu! tiple screen fac ilities for
ooth indoor and outdoor locations. This
represents greater potential for larger
theater lobbies and concession areas as
well as n1ore space available for games.
Many outdoor theaters are successfully
using tl1eir facilities for flea markets and
other daytime activities to supplement
the utilization of their locations. This also
incteases tl1e profitabili ty of their con-
cession areas.
1. Remove tJ1e CPU (microprocessor
chip) fron1 the socket. Inspect the
lead:s to assure that they are clean. A
standard pencil eraser can be used to
clean the leads.
2. Harness edge connectors: Inspect
closely the pins of tJ1e edge connector
plugs to make sure they are not bent
or flat (pins should be slightly curved).
If any pins are bent or flat, either
carefully restore the correct shape or
replace the pin.
3. Score Display : Check that the edge of
tl1e score panel is inserted all the way
in to the socket. Make sure all the pins
make contact to the score panel. To
check for contact,. press down on each
contact pin when it is in place with the
eraser end of a pencil or similar
insulated instrument. (Note: There are
100 volts on eacl1 pin.) If the score
display is corrected when pressure is
applied to a contact pin, this indicates
which pin is not making full contact.
Remove the glass score panel and
double check that pin to assure that it
is clean and has sufficient tension for
contact. You can bend the contact pin
down slightly to assure contact.
Reinstall score panel and check again
for proper operation.
A TRADE SHOW
Atari will be displaying products at the
Canadian Restaurant, Hotel-Motel Show
in Toronto, Canada on April 23-26. There
wil l be thousands of representatives from
1nany potential new game locations for
operators. If you would like to obtain
more information on this show or receive
an invitation to attend, write to :
C. Kan tor, Editor
Coin Connection
Atari, Inc.
1265 Borregas Avenue
P.O . Box 9027
Sunnyvale, CA 94086
BEHIND THE SCENES:
SALES PROCESSING
Atari ships thousands of games world
wide so players can play and operators
can enjoy the profits in t11ousands of
different places. In order to get these
gan1es to tl1eir destination, 1nany l1ours
are spent imple1nenting the schedules and
processing the orders . Jeanne Angelo and
her staff, Kim Widn1er, Joyce Kran1er and
Melissa Rudolph, are the people who
make it happen.
The sales order processing staff puts
everything in order so the games will
reach the distributors and be available for
operators and their profitable locations.
Sales Order Processing is the key link
between marketing, 1nanufacturing and
shipping and a very i1nportant part of the
overall procedure to deliver products to
our customers. Jeanne , Kim, Joyce and
Melissa are valuable "behind the scenes"
people wl10 do a fabulous job of'keeping
up witl1 the fast pace of Atari games.
ATARI SHOWS TO THEATER OWNERS
Atari games were on display at
Show West '78 in San Diego, February 12,
13 and 14. Approxin1ately 700 theater
affiliates played the latest video and
pinball games and learned the profit
opportunities of tl1ese coin-operated
products in their locations. Many theater
owners sl1owed strong interest in tl1e
concept of gan1es in their lobbies and
concession areas of drive-ins. Several
people also suggested that they would
like to look into a separate gan1e room
adjacent to their theaters. Tl1ese tl1ea ter
people were referred to the Atari
distributors in their areas to learn more
about coin-op games as a profit center,
and for referral to operators in their area.
"Atari exhibited at tl1is sl1ow to !1elp
pro1note the concept of coin-op ga1nes in
new and expanding markets such as tl1e
\\n1
ve
.
)ll
r.
New Pr
ATARI O ppo
PINBALL GAMES
In many cases these problems can be
corrected on location.
Check for the following:
The Sales Order processing staff Seated:
Jeanne Angelo; left to right: Joyce l
George Aurelius, Coordinator of
Show West an d a respected member of the
theater industry for the past 50 years,
said, "The games, together with other
new income resources, are a welcome
opportunity to bring more profit to
tl1eaters. I believe that the co in-operated
games are just one indicator of the
continuing growth potentials to n1ake
money in tl1ea ters ."
TECHNICAL TIP
Syn1ptom : Game lockups, intermittent
operations, and score display inconsist-
encies (segments missing, etc.).
' '\
tl1eaters," said Frank Ballouz. "The
owners of theaters expressed interest in
the profit opportunities of games. Game
operators should follow tl1rough on this
and pursue new theater locations," he
added.
According to the U.S. Department of
Commerce, tl1ere are approximately
16,000 theaters in the country; 78% of
these are indoor tl1eaters with lobbies and
22% are drive-ins. Both types of theaters
offer opportunities for coin-op games.
The current trends in theaters indicate a
growth in mu! tiple screen fac ilities for
ooth indoor and outdoor locations. This
represents greater potential for larger
theater lobbies and concession areas as
well as n1ore space available for games.
Many outdoor theaters are successfully
using tl1eir facilities for flea markets and
other daytime activities to supplement
the utilization of their locations. This also
incteases tl1e profitabili ty of their con-
cession areas.
1. Remove tJ1e CPU (microprocessor
chip) fron1 the socket. Inspect the
lead:s to assure that they are clean. A
standard pencil eraser can be used to
clean the leads.
2. Harness edge connectors: Inspect
closely the pins of tJ1e edge connector
plugs to make sure they are not bent
or flat (pins should be slightly curved).
If any pins are bent or flat, either
carefully restore the correct shape or
replace the pin.
3. Score Display : Check that the edge of
tl1e score panel is inserted all the way
in to the socket. Make sure all the pins
make contact to the score panel. To
check for contact,. press down on each
contact pin when it is in place with the
eraser end of a pencil or similar
insulated instrument. (Note: There are
100 volts on eacl1 pin.) If the score
display is corrected when pressure is
applied to a contact pin, this indicates
which pin is not making full contact.
Remove the glass score panel and
double check that pin to assure that it
is clean and has sufficient tension for
contact. You can bend the contact pin
down slightly to assure contact.
Reinstall score panel and check again
for proper operation.
Future scanning projects are planned by the International Arcade Museum Library (IAML).