Atari , Inc. 1265 Borregas , Sunnyvale , Cal ifornia 94086
© Atari Inc. 1978
January, 1978
Volume 2, Number I
ATARI AT IAAPA
1'he Atari booth was crowded with arnusement
park operators at the show.
Amusement Park operators were intro-
duced to Atari's new line of video and
pinball games at the JAAP A show in New
Orleans. "This show was a tremendous
success for Atari," said Frank Ballouz.
"The park opera tors are most enthusiastic
about Atari's products in their arcades."
All the new ga1nes were on display:
Sprint 4™,
Destroyer™,
Canyon
Bomber™ and Ultra Tank™ were
among tl1e ' video games shown . Airborne
Avenger'fM, the newest of Atari's pin-
balls, gained much attention together
with The Atarians'fM and Time 2000™ .
ATARI NEW JERSE~
OPENS
•
i=
(Continued on page 4.)
HAPP~ 1978
Frank Ballouz, Fred McCord and Steve
Biattspelier compete on Airborne Avenger™.
All kinds of players are attracted to the new
Wolf Pack TM game.
Atari would like to wish all of you a
Very Happy New Year.
I 978 will be a year of continued
growth for the coin-op industry. There
will be 1nany new locations for games and
new arcades opening. The continued good
publicity and positive pro1notion of
games to tl1e public will also contribute
to the growth of revenues in the industry.
Operators will have more locations for
ga1nes an d introduce new exciting prod-
ucts to the market. There will be new
players and higher collections in '78.
Atari plans to introduce many exciting
new video and pinball games in 1978. We
(Continued on page 4.)
Atari's new office in Piscataway, New
Jersey, is open. The new l 0,600 square
foot facility offers sales, service and parts
support· for Atari distributors on the East
Coast. The office will be expanding
through the year to handle the increasing
demands of eastern customers. Howard
Rubin, Eastern Regional Sales Manager, is
heading tl1e new office which is scheduled
to co1nmence operation in January.
Presently there are six Atari employ-
ees in the New Jersey office in service,
parts and marketing. Two additional
positions will be filled in the near fu tore.
"Our New Jersey office will give Atari the.
capability to expedite the service and
parts needs of the eastern distributors in
order for them to serve tl1eir operators in
a more timely way," said Howard Rubin.
In addition to this, the new facility
(Continued on page 4.)