Atari Coin Connection

LENORE SA~ERS
JOINS SALES
TEAM
Lenore Sayers has been promoted to
Sales Representative for Atari's Coin-Op
Division. Frank Bal louz, National Sales
Manager, said, "In her previous position
as Manager of Sales Order Processing,
Lenore developed an effective sales order
processing system for Atari, and gained
the respect of our distributors. In the
four years she has been with Atari and
Kee Games, Lenore has contributed 1nuch
to our growth. I know she will be an
excellent addition to our sales team."
In her new position, Lenore is respon-
sible for product sales and sales support
activities. She will be working directly
with Atar i customers in the field to
further the efforts to 1naintain effective
comn1unications.
Pinball is "in." Although there are still
n1any areas where the pinball image has
problen1s, the positive publicity is grow-
ing. Pinbal l is gaining international
respectability and popularity. On Sep-
ten1ber 7, NBC broadcasted a celebrity
pinball tournan1ent as part of their "Us
Against The World" television special.
This was another strong positive rein-
forcen1ent for the pinball i1nage.
Millions of people watched son1e of
their favorite stars play pinball. Roger
Daltrey, Marty Feldn1an and Elke
Somn1cr were among the contestants.
Don Rickles and Ed McMal1on hosted the
sho \.v fea turing teams of celebrities
con1peting in various sporting events and
games.
Shows like this, together with good
newspaper, n1agazine and radio publicity,
are excellent for our industry . It brings
n1ore players to the gan1es and increases
the interest of 1nore locations to have
coin-op gan1es to draw custon1ers and
their quarters.
Superbug (Continued from front page)
shooting are si,nplified with the buil t-in
self-test systen1 that helps pinpoint any
problem areas. Atar i's improved driving
controls with increased durability and
Durastress TM tested circuitry assures high
reliability.
ATARI®
Innovative
leisure
(I A wa,ne, Commun1ca1t0ns Company
Atari will be showing our ga,nes at the
annua l 1neetings of two organizations that
represent our industry's expansion, the
National Association of Convenience
Stores and Best Western International. We
will be telling the1n about the oppor-
tunity to increase their revenues by
having an operator place coin games in
their locations.
Many convenience stores, hotels and
motels already l1ave ga1nes in their
locations. It is a growing n1arket for
opera tors. The interest level is increasing
as they realize the income potentials of
coin gan1es for their locations. Addition-
ally, there has been a lot of positive
public ity on coin-op games recently that
has contributed to this increased interest
by locations.
"Atari believes that our representation
at the Convenience Stores and Best West-
ern Conventions will help operators to
open new locations and wil l further the
public relations efforts of the coin-op
game industry," said Frank Ballouz, Na-
tional Sa les Manager. "We will be ref er-
ring the location representatives to Atari
distributors in their local area to obtain a
recomn1en dation fo r operators to place
gan1es in their locations," he added.
Destroyer (Continued from front page)
skill and challenge level keeps then1
intrigued . The total control gives them a
feeling of invo lvemeQt . Destroyer was
among the highest collecting games on
field test and has the kind of play appeal
that assures a long earning life .
.
Atari, Inc.
1265 Borregas Avenue
P.O. Box 9027
Sunnyvale, California 94086
OUR EXPANDING
MARKET
US AGAINST
THE WORLD
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Publisher - Atari, Inc.
Editor - Carol Kantor
Art Di rector - Evelyn Lim
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Bulk Rate
U.S. Postage
PAID
Sunnyvale, Ca.
Pern1it 317
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