Atari Coin Connection

.
Atari, Inc.
©
1265 Borregas, Sunnyvale, California 94086
Atari inc..
1977
4
Volume
May. 1977
INTRODUCING THE
SPECTACULAR S^RIliT
The
all
new
8™
eight player driving game,
now available through
is
Sprint
Atari distributors. Sprint 8 is sure to be
the ultimate in high attraction, high
earning arcade games. Atari has combined
800™
,
features, to assure
optimum play appeal
and reliability in Sprint 8.
“Indy 800 was introduced
in
1975 and
considered to have extraordinary
earnings. The return on investment for
Indy 800 set new industry records,” says
Marshall Caras, Director of Marketing.
“The market demands for a new high
attraction eight player driving game are
met with Sprint 8.”
is
stOl
Referring to the Sprint 2 game, Frank
Ash of Active Amusement
Co., Philadel-
earning extremely
well in this area and it has shown the
longevity that we feel will surpass many
of the other video games. Initially we
were a bit skeptical because the price was
higher, but when income reports started
coming in and stayed high, it became
evident that the income definitely justi-
fies the cost of the game.”
“Because of the proven record of Indy
800 and Sprint 2 in the field, we are
confident that Sprint 8 will once again
verify Atari’s leadership in producing the
highest income games in the industry,”
said Gene Lipkin, Vice President of
phia said, “Sprint 2
is
Marketing
at Atari.
to eight players select one of five
tracks for the competition, using the
track change button. Each player, with a
Up
_
durable
2-speed
traffic
shift,
Number
6
HAPPy BIRTHDAY
t"
on the
gas
track.
pedal
A
and
^
the competitive features of Indy
and added challenge and action of
together with many new
Sprint 2
™
added challenge of
1,
different color car, races at top speeds,
skidding around corners, shifting, and
crashing into barriers. If there are less
eight
players,
white computer
than
controlled cars compete and give the
steering wheel provide fast acceleration
precise control of the cars.
Sprint 8 will attract even more players
with the five tracks flashing in rotation
while not in play. Once a coin has been
inserted, there is a 10 second count down
for the competitors to choose a track and
and
for other players to join in. Each player
scores 5 points per lap. The score is
front of each player’s
displayed in
position, in the same color as his car, with
the leader’s score flashing to add to the
excitement and challenge.
Atari has combined the best play
(Contmued on back page)
Breakout™ was born on May
13,
1976. He had a rough time at first
because only a few people believed in his
potential. He knew he was strong. It
wasn’t very long before the players let the
operators know that Breakout was one of
the most popular guys on the block. Of
course, the operators helped Breakout
gain his reputation of being one of the
richest and most versatile video games
ever born.
Now Breakout is one year old and his
reputation is still strong. He fits in just
about anywhere. His popularity never
seems to diminish. He always seems to
provide new challenges for enthusiastic
players.
The Rice University paper. The Rice
Thrasher February 1977 issue, summar-
Breakout reputation saying, “The
game has been astounding.
Breakout addicts poured in over $300 in
quarters in one week in their attempts to
conquer the electronic wall.” They have
izes the
success of this
dubbed
it
“A
Perfect
Game.”
(Contmued on back page)