OPERATORS TALK
Operators from many different places
share their good· experiences with Atari
games.
Dan Kinlaw of Tarheel Vending is a
North Carolina operator of game rooms
and a street route. He recently attended
the NCCOA (Nqrth Carolina Coin Oper-
ator Association) Annual Meeting, where
he saw the new Atari games. Dan told us:
"I am really looking forward to
getting Drag Race™. It has tremen-
dous replay appeal and competitive
action. Starship 1 ™ is going to be
good also, especially with the recent
popular movie.
Atari makes very reliable games and
gives excellent service backup. We have
fewer problems with the A tari games
than others. "
Mike Costello is operations manager of
Time-Out Family Amusement Centers,
Inc. Time-Out is a very successful chain
of 16 arcades in the northeast. Mike said:
"The overall earnings curve on most
Atari games stays at a higher level for a
longer period of time, guaranteeing
extended profitability. Drage Race and
Starship J have been good examples of
this . high ,, earning pattern in our
experzence.
The Crystal Palace is a spectacular
18,000 square foot arcade and amuse-
ment center in Shreveport, Louisiana.
Hugh llgenfritz is a partner in this
operation which has been an overwhelm-
ing success. Hugh's experience with video
games has given .him great insight to
selecting the best games for his location.
Talking about Atari's new games he says:
"Starship J is going to be the game
of the year, the attraction is almost
unbelievable. I love it.
Atari always makes outstanding
driving games. We just received a Drag
Race and it is going to be a strong
piece.
Pool Shark™ is going to have a
long life with steady collections. It is
good because it is a simple game but
more difficult to get complete control,
which gives it a good amount of
replay."
Kamas Vending has a street route and
an arcade in Oklahoma City (see Loca-
tion Profile). Sam Kamas received a
ATARI ATHLETES
Drag Race game six weeks ago. He
reported:
"Drag Race has been the biggest
money maker in a single week of any
video piece we have. And the high
earnings on Drag Race hasn't pulled
down any of the other driving games
in the location. "
Roy Breeding of Family Billiards is
an arcade operator in Tennessee. They
have six plush arcades in the Nashville
area that cater to family type trade and
a respected street route. Mr. Breeding
indicated that he buys games that he
enjoys playing and they do well. He
said:
Socodimex/Atari-Europe Soccer Team
"I rate Atari on top. There haven't
been that many games that I like, but
Atari always seems to come out with
the good ones. For example, the Drag
Race game, I really enjoyed playing it
myself so I bought one. "
TECHNICAL TIPS
Often, intermittent inconsistencies in
game operation can be easily solved on
location. If the game has socketed chips
on the computer board, they should be
checked to assure that all chips are
making good contact with the sockets.
For example, on a pinball game - if
the lights on the playfield suddenly get
brighter and the solenoids activate for a
few seconds, this is most likely due to
one of the chips not being firmly in the
socket.
A strip of non-conductive tape can be
placed over socketed chips to prevent
them from loosening. This is especially
good to do for transporting the game
from location to location. Edge con-
nectors can also come loose due to
vibration and should be checked as well.
Atari Coin-Op Baseball Team
Atari is represented around the world
in recreational sports. Pictured here is the
Atari Coin-Op Baseball team at our
headquarters in California, and the
Socodimex/ Atari-Europe Soccer team in
France. Atari is also represented in
Rugby , having several employees on the
San Jose Seahawks amateur team that is
presently on tour in Australia.
Atari believes in team spirit and
dedication to fun in work and play. We
salute our successful athletes. The French
Soccer team, who won their regional
championship, the Coin-Op Baseball
team, who are ahead in the company
championship, and to the Rugby team in
Australia, we are cheering for you and
awaiting the results of the tour.
WHAT IF ...
A VIDEO GAME WAS PLACED I N A
BANK LOBBY FOR A FUND RAIS-
ING OR CHAR ITY EVENT I N
COOPERATION WITH A LOCAL
SERVICE ORGANIZATION ...
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Frank Ballouz (top row) Tom Martinez (middle
row) on San Jose Seahawks Rugby Team.
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