Atari, Inc. 1265 Borregas, Sunnyvale, California 94086
© Atari Inc .. 1977
August, 1977
Volume 1, Number 9
''THE GAME'' - s,rAISIHlllf> 1™
appeal and income potential. The game's
phenomenal popularity has attracted the
attention of operators and players,
making it the number one game today. It
has already received excellent publicity in
The Seattle Times newspaper and will
soon be featured in other publications.
Starship I is news. It is a terrific game
in all ways; play action , versatility in that
it can fit almost any kind of location, and
income potential that will set new records
in the industry.
The concept of LOCATION DEMAND
is clearly demonstrated by Starship 1,
"Hey, where's that Starship game?"
A WINNER
PROMOTION
The reports on Starship l ™ are
incredible. Operators are already referring
to it as "The game of the year". Earnings
thus far have indicated the game is in
constant play at arcades and .street
locations everywhere. One location re-
ported that the Starship 1 collections
were so high that it almost paid for itself
in two weeks and they had set the game
on two coins per game.
This futuristic space theme game takes
players into the outer reaches of the
galaxy. They literally stand in line for the
opportunity to speed thru three dimen-
sional space and destroy enemy threats
with lasers and proton torpedos to
achieve high scores. If bonus time option
is selected, players score their way into
Hyperspace for even higher goals in the
cosmic competition.
Starship 1 is the ultimate in play
Time Zone, game arcade, and KLIV,
popular radio station, recently co-spon-
sored a pinball tournament in San Jose,
California. The arcade was packed with
eager kids trying to win a real pinball
- I •
game for their home . Three Atari pinball
games, The Atarians™, were lined up in
the center of the arcade for the occasion.
First the station disc jockeys lined up to
play the games. Their scores were
averaged, and the participant who scored
closest to the DJ's average score took
home a Lucky Ace pinball game.
One week of saturation advertising for
the tournament, where players call in to
obta)n an official invitation, was most
effective to bring new players to Time
Zone and to keep them listening to KLIV
for their opportunity to compete. Ted
Olsen, President of Time Zone, said, "The
increased revenues at the arcade during
the tournament more than compensated
for the costs of advertising."
Ted indicated that he intends to use
more advertising and tournaments in the
future to stimulate business in his
arcades. In addition to radio advertising,
Time Zone ads may soon appear on the
local television stations. " I am confident
that advertising exp0sure will bring more
new customers to the stores," Ted said.
The experience at Time Zone shows that
advertising and special promotions can
significantly increase business.