Presto

Issue: 1930 2248

July, 1930
P R E S T 0-T I M E S
ISSUED THE
FIFTEENTH IN EACH
MONTH
F R A N K D. A B B O T T
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The American Music Trade Journal
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Editor
Telephones, Local and Long Distance, Harrison 0234.
Private Phones to all Departments. Cable Address (Com-
mercial Cable Co.'s Code), " P R E S T O , " Chicago.
Entered as second-class matter Jan. 29, 1896, at the
Post Office, Chicago, 111., under Act of March 3, 1879.
Subscription, $1.25 a year; 6 months, 75 cents; foreign,
$3.00. Payable in advance. No extra charge in United
States possessions, Cuba and Mexico. Rates for adver-
tising on application.
Items of news and other matter are solicited and if of
general interest to the music trade will be paid for at
space rates. Usually piano merchants or salesmen In the
smaller cities are the best occasional correspondents, and
their assistance is invited.
Payment is not accepted for matter printed In the edi-
torial or news columns of Presto-Times.
Where half-tones are made the actual cost of produc-
tion will be charged if of commercial character or other
than strictly news interest.
When electrotypes are sent for publication it is re-
quested that their subjects and senders be carefully indi-
cated.
Forms close at noon three days preceding date of pub-
lication. Latest news matter and telegraphic communica-
tions should be in not later than 11 o'clock on that day.
Advertising copy should be in hand four days before pub-
PRESTO PUBLISHING CO.
Publishers
417 So. Dearborn St.
Chicago, 111.
lication clay to insure preferred position. Full page dis-
play copy should be in hand three days preceding publi-
cation day. Want advertisements for current issue, to
insure classification, should be in three days in advance
of publication.
Address all communications for the editorial or business
departments to PRESTO PUBLISHING CO.. 417 South
Dearborn Street, Chicago, III.
The last form of Presto-Times goes to press at 11 a. m
three days preceding publication day. Any news trans-
piring after that hour cannot be expected in the current
issue. Nothing received at the office that is not strictly
news of importance can have attention after 9 a. m. of
that date. Tf they concern the interests of manufactur-
ers or dealers such items will appear I he ispiie following
CHICAGO, JULY, 1930
A CERTAIN NEW YORK RAVEN
IS "QUOTHING" AGAIN
Like Poe's Raven, He "Quoths" "Nevermore" and
Blindly Pins Faith on a Columnist's Joke.
Presto-Times, which gets in daily touch with the
piano trade far and near, finds much amusement in
the "Quoth the Raven" mental pabulum that reaches
this office from time to time from New York. The
principal source of this satire comes from a highly
intellectual man who gets his fun out of taking up
the side of the opposition. His two hobbies when
writing to Presto-Times are "quothing" and quoting,
and he is very clever at both.
His last letter starts with a quotation from Walter
Winchell on Broadway in that columnist's depart-
ment in the Daily Mirror, under the caption, "Things
I Never Knew Till Now," and the paragraph reads:
"That one day a few weeks ago not a single piano
was sold in any store in Manhattan. Yessir, business
is great!"
Suppose it were true, Mr. Winchell, what of it?
(But this supposition is ridiculous—that in the great
city of New York with its hundreds of dealers not
one piano was sold in a day.) How very vague the
statement—"one day"—"a few weeks ago"—"not a
single piano" (did some stores sell two?)—"store in
Manhattan," but Manhattan is a very small part of
New York city. And even if New York city didn't
sell a single piano for a whole week, what of it?
How infinitesimal a part of this great nation is New
York, although Mr. Winchell may be laboring under
the popular delusion of the hoi polloi that civilization
of the kind that plays the piano does not exist west
of Weehawken, N. J.
But the pessimist friend of Presto-Times gives an
inner view of his thoughts by attaching to his letter
the following verse:
"When I have ceased to break my wings
Against the faultiness of things,
And learned that compromises wait
Behind each hardly opened gate.
When I can look life in the eyes
Grown calm and very coldly wise,
Life will have given me the truth,
And taken in exchange—my youth."
NOT GIVING UP THE PIANO.
The Cincinnati Star says: "The piano has appealed
to many races through many centuries. It is claimed
that while there are fewer pianos in the United States
than there were twenty years ago, more pianos are
being played. Recent musical inventions have ren-
dered a real public service in bringing music into
homes which did not know it before. That does not
mean that humanity is going to be foolish enough to
give up the instruments which have produced music
in what has been, and undoubtedly will, continue to
be its highest form."
TREND TOWARD RADIO=PHONOQRAPHS
The causes for trends in the music trade at the present time call for more than horse-
sense methods of reasoning. We must take it for granted that causation is uniform ante-
cedence. There are formal causes, material causes, efficient or moving causes, first causes,
immanent causes, adequate and inadequate causes, occasional causes and peculiar causes that
make trade in any particular commodity take a certain course and run in it.
There is more musical appreciation in the world today than ever before, and so it is
upsetting to the light thinker to observe what is happening to the musical instrument indus-
try as a whole—the piano, the radio, the phonograph ; and also to the professional musicians
all over the world, for they are harder hit than any of the other lines mentioned. But let
us reason together for a few moments.
Read here the observations of a thorough-going musical instrument dealer, a man who
has been selling pianos, phonographs and radio for a long time and who is noted for con-
ducting special sales in such goods. He said to a Presto-Times representative last week:
"There seems to be «r very peculiar trend to the combination radio-phonograph in the last
few months. In my experience in special sales with the buying public, T have more calls for
the combination of these two instruments than most any other.
"There is a saving in this kind of an instrument of about 20 per cent and when the
radio fails to function then the phonograph is called upon to perform its duty.
"I also note a very peculiar thing relative to the percentage of folks who call at the
special sales store. With a close tab on calls, T find that one out of five calls for pianos
want the grand, and price plays its part here. Two out of five who call for pianos want the
studio or small instrument to anything else. And one call out of seven prefers the player-
piano to all others. This condition seems to me very strange, inasmuch as one in every seven-
ty-two can play a little. As there are so few who play the piano, one would naturally
suppose that more people would take to the player-piano.
"It is just this state of affairs which makes it hard for the manufacturer to know how
to meet the public's demand. I have had folks come in the store who were at least 70 years
of age with children all married and gone, and who wanted to buy a small piano or grand,
and who did not even know the first thing about music, and could not even play chopsticks.
I have sold to such people, and have tried to ascertain just why they wanted this kind of an
instrument, and why the desire, but I never as yet found this secret. There are puzzling
things in the. music business of selling, and there always will be, and if it were possible to
penetrate into the peculiarities, we could sell all the pianos made for years."
Now if causation is uniform antecedence, the causes that puzzle Presto-Times' friend
out in the selling field are farther back than he thinks. The desire tor self-expression is as
old as the human race; it is part of the spirit of man. The desire for self-expression in music
is natural to the average human being, just as it is natural for boys to enjoy a game of ball
on the vacant lot more than to sit on the bleachers and watch two teams play. Participation
is the thing. As to the old people who wanted a grand of the kind that can only produce music
when played by hand, who knows what young relatives they may have who would come to
the house if the instrument were there?
OUTLOOK BASED ON GOOD JUDGMENT
There are influences at work that are bringing about an ample quota of hopefulness in
the piano trade. No longer is it necessary to search anxiously for evidences of this upturn in
conditions, for better trade in many lines is already on the highroad to a sober realism. Not
the piano trade alone, but every line of business has suffered from the depression. The slack-
THE PIANO COMES INTO ITS OWN.
ening
up has hindered-lrjfcde in autos, chain stores, foods, radio, building operations, real
A good example of the trend of the times is the
recent experience of a Cincinnati automobile sales- estate, tax collecting; and a thousand and one other interests have been delayed or impeded.
man. When asked concerning his business he la-
The man who thinks the piano business was alone hurt is reasoning from absurd premises
mented the fact that two prospects for automobiles
—from
notions which he should never have given lodgment in his mind. It is easy to induce
that he had considered very good, had just told him
they had bought grand pianos instead. Crowded the credulous to believe in such nonsense, to have them close their eyes to experience and
traffic conditions, the wearing off of the novelty of
accept ancient error for truth. But the man who is making and selling pianos knows better
automobile ownership and an increasing interest in
or he would not be talking about it. He will make no foolish coercions with the world of
music, are turning the tide toward greater interest
sense; nor is he so narrow as to imagine that he is alone in observing the facts. He is con-
in the home.
tinuing to manufacture pianos—probably limiting his output according to methods and plans
The Stewart Dry Goods Co., Louisville, Ky., makes which have arisen out of the consideration of such problems as those under discussion here.
this declaration: "Chickering for more than a cen-
He has drawn his own conclusions and is scheduling himself accordingly.
tury America's.most illustrious piano."
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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July, 1930
P R E S T O-TI M E S
YEARS AGO IN THE PRESTO
(From The Presto, July 19, 1900.)
This issue of The Presto contains a good special
advertisement of a specially good piano. For particu-
lars see the page devoted to "McPhail."
And still they come. The latest self-playing attach-
ment is the "lyraphone," to produce which a million
dollar company has been organized in Baltimore, as
per a paragraph elsewhere.
In the town of Steger, 111., the patriotic people pro-
pose to add one more to the list of holidays. It is
to be known as "Steger Day." With hundreds of
live piano dealers throughout the country, every day
is "Steger" day.
The salesman who thinks he can learn to sell pianos
by listening to other salesmen tell how they do it
will make slow progress.
Max Tonk, of the Tonk Manufacturing Co., the
well-known Chicago piano stool, bench and scarf
house, and Charles Tonk, of William Tonk & Bro.,
New York, are up at Boyne City, Mich., this week
on a fishmg trip and general outing excursion.
Leo Heerwagen, who has long been the Chicago
representative of the Hook & Hastings organ, is soon
to move to Boston, where he will have charge of the
sales department at the factory. Mr. Heerwagen is
one of the genuinely popular young men of the trade,
and his success has been due to his skill and to hard
work, for that he is a worker all who know him will
attest.
Arrangements have been completed whereby Carlin
& Lennox take the Everett piano at Indianapolis, Ind.
This important transaction is one upon which both
the Indianapolis firm and the Everett Piano Co. may
be congratulated.
Mr. Nahum Stetson, of Steinway & Sons, is taking
a pleasure trip to Alaska.
The Jesse French Piano & Organ Co. report a good
trade in the city and an increasing demand from their
country agents, particularly their Jefferson City, Mo.,
branch, which is booming.
It should not be necessary to use much argument
to convince the progressive and energetic dealer that
he can add much to his income by cultivating the
field for the self-playing attachments for the piano and
organ. It is in every home that music can be played.
The head of the family who loves music, and has the
means, is quite willing to gratify his musical instinct
by buying a self-playing attachment, for it is as per-
fect in its work as an expert pianist. The amount of
pleasure that it will bring into the home circle cannot
be defined. No more artistic piano player can be
found than the Apollo, manufactured by the Melville
Clark Piano Co., 399-405 West Madison street, Chi-
cago.
There are some very interesting items—and sug-
gestive of Americanism abroad—in Mr. Abbott's Paris
review this week. It becomes more and more clear
that such of the American manufacturers as had the
temerity to enter the French Exposition will reap
ample reward for their enterprise.
The Schiller Piano Co., of Oregon, 111., is planning
to double the output of its plant in that city and to
that end recently built a large addition to the factory.
The following items are from Paris correspondence
of The Presto of July 19, most of which had appeared
in The Presto supplement of "Le Monde Musicale"
for July, 1900:
The Class 17 of Jury awards of the Exposition now
use the jury room and hall daily for their delibera-
tions. The members of the jury give well-nigh all
their time to examinations of instruments, and are
closeted in their hall, known as "salle d' audition."
Here are eight or nine men on the jury, most of them
heads of prominent Paris industries, giving all their
time to the work of the jury; to the best interests of
their exposition of which they are very proud. How
would Mr. Conway, or Mr. Cable, or Mr. Pease, or
Mr. Story, or any other busy men of the American
piano trade, take to an appointment on a jury requir-
ing close attention like Class 17 of the Paris Expo-
sition?
Sousa's band are in Paris for several days during
the second and third weeks in July. They have been
engaged to furnish music for several grand and "swell"
receptions.
B. G. Keefe, superintendent of The Cable Co. fac-
tories, Chicago, who had been in Paris since the first
week in June, is just about departing from England
for New York. Mr. Keefe left this city on the 24th
ult. for London. He has employed his time to good
advantage on this side of the water, and will, no
doubt, utilize many of his observations to advantage
in the immense factories under his care.
Mr. Aug. Wagner, the founder of the house of
A. Wagner & Levien, Sues., Mexico City, is residing
in Paris this summer, at No. 12 rue du Longchamp.
It is probable that Mr. Otto Wagner, the director of
the house at Mexico City, will not visit the exposition;
at least he will not be here before October, should
he come at all.
Mr. William Thomson, of Glasgow, and a personal
friend of Charlie Wagner, the European representa-
tive of Story & Clark, arrived in Paris on the 10th
of July. Mr. Thomson is a warm admirer of Ameri-
can organs and other American musical instruments
and sells large quantities of American made goods.
Mr. and Mrs. Clarence Eddy, of Chicago, and W.
L. Blumenschein, Dayton, Ohio, are in Paris.. Mr.
Louis Lombard, formerly head of the Utica Conserv-
atory of Music, and Mrs. Lombard have also been
here for two weeks.
There was, too, an event of special interest in the
afternoon of the 3rd—I mean to the readers of The
Presto especially. I refer to the reception given by
Mrs. Lucien Wulsin, 12 rue de Saint-Peres, a very
pleasant affair and quite a fashionable one. There
were a number of prominent persons present and the
following program was presented—but there was much
more on this program; that is, five or six additional
numbers were given:
1. Trio (Op. 110) pour piano, violon et violoncello
M. et Mme. Breitner et M. Liegeois.
2. Suite, pour piano et violon
Schut
M. et Mme. Breitner.
3. (a) Adagio
Godard
(b) Tarantelle
Godard
Mme. Breitner et Liegeois.
The occasion was one purely social, and it would be
intolerable to "talk shop" in connection with it. But
in a trade journal, and addressing a class of readers
whose paramount interest must be associated with
the things and articles of music rather than the music
itself, I cannot resist the temptation to refer to the
instrument which took part in this program just
printed. The piano was a parlor grand Baldwin, in
mahogany veneer; and the instrument surpassed all
expectations. It is an instrument of unusually fine
qualities; of great volume of tone, purity and sweet-
ness and of thorough construction. Breitner, who is
one of the leading players here, went through the
entire gamut of styles and kinds of playing with the
particular motif, it would appear, of testing the power
and capacity of the instrument, its singing qualities
and finer tonal effect. He hammered the instrument,
at times, but it held up firm to every requirement
and proved, to my mind, to be perfectly adapted tc
the most exacting demands of artistic performers. In
fact, it was something of a revelation to all present,
I am certain.
An interesting event of this reception was the
appearance of Madame Marchesi. She came very
quietly and entirely unostentatiously into the music
room and was first observed getting up close to the
piano;—right up to its side and seeming to look into
the instrument and on its strings. Finally she turned
around to the guests in the room with a stern, com-
manding look, repeating "sch, sch," until the room was
at complete silence. By this time it became known
that the odd and almost domineering little lady was
the famous Madame Marchesi, teacher and mentor
of "the greatest opera singers of the world. When
she had become comfortably settled in her chair and
the guests were still, a "song without words" was
played: an effective displaying of the important sing-
ing quality of the piano, to which the Madame lis-
tened intently, with eyes closed, and enjoyed very
much the music, and the piano which brought it forth.
GROUP OF THE NATIONAL PIANO MANUFACTURERS ASSOCIATION OF AMERICA.—Picture was taken in front of the Art Institute, Chicago, May 10, 1900.
This convention was pronounced by a humorist of
the trade press as "a corker." Among those recog-
nizable to old-timers are C. A. Smith, who was a
member of the entertainment committee; Myron A.
Decker, G. G. Jones, A. H. Fischer, Joseph Shonin-
ger, Paul G. Mehlin, Edward Lyman Bill, O. L. Fox,
Otto Scliulz, A. S. Bond, C. S. Jones, George P.
Bent, Col. E. S. Conway, C. N. Kimball, Adam
Schaaf, Julius Bauer, Charles Newman, William M.
Bauer, Col. Edward S. Payson, Charlie Ament, E. H.
Story, George J. Dowling, and T. E. Dougherty.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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