12
P R E S T 0-T I M E S
July, 1930
Dollars and Sense in Piano Business
How Leading Houses Attract Trade and Bring in
Business and Dollars
WURLITZER.
Chenweth & Green of Enid, Okla, say: "Give your
kiddies a chance; now is the time to buy for them
a Wurlitzer piano." They also offer player pianos
at practically the price of a "straight, non-player"
piano. The Majestic is the leading radio of this
house.
The Wurlitzer Music House at 1006 Olive street,
St. Louis, Mo., say: "Summertime is playtime for
our youngsters—and opportunity time as well to pur-
chase a Wurlitzer piano. The child who has talent
or in whom talent may lie dormant now has his
time for music lessons. Summertime offers the
chance to learn, to enjoy, to grow."
of Estey grands at practically one-half regular price
definitely exceeds any piano sale value we have ever
been able to offer."
HOW STEINWAY DEALERS PROMOTE
THE STEINWAY.
A WELL-BACKED APPEAL
Henry E. Weiscrt. formerly vice-president of the
Bissell-Weisert Piano Co., has leased a shop in Diana
court of Michigan square, 540 North Michigan ave-
nue, Chicago, for an undisclosed term. Mr. Weisert
will sell pianos. It has been hinted that he may
get the agency for the American Piano Corp 's line.
The Griffith Piano Co., general Steinway repre-
sentatives at various localities in New Jersey, pay
NEW CORPORATIONS.
many tributes to their leading instrument in their
Continental Radio Broadcasters, Inc, 38 S. Dear- daily newspaper advertising. One from the Newark
born street, Chicago. Capital, $40,000. Radio broad- News reads: "The woman whose trained fingers
casting, etc. Incorporators: Charles S. Kirsner, Lee and critical ears seek perfection chooses the Stein-
S. Biespiel, Fred R. Glickman. Correspondent: Ab- way."
ner, Sideman, 105 West Adams street.
Walter D. Moses & Co. of Richmond, Ya., makes
The Marnmoser-Finholt Corp., 3222 West Madison prominent that they are "The Steinway House" and
street, Chicago. Capital, $10,000. Sale and service they say in the Richmond "Dispatch" that a Steinway
of radios, etc. Incorporators: Ira W. Hurley, John piano is the "gift de luxe" for the June bride or the
Herriott, Paul W. Weiner. Correspondent: Ira W. girl graduate. They further say that "parents have
Hurley, 33 North La Salle street.
been coming to this store for over fifty years for
STROUD.
Steinway pianos as gifts for their daughters on the
Kops Brothers' Piano House of Great Falls, Mont.,
for forty years a Montana institution, says: "It all THE SPIRIT OF YOUTH—HAVE WE occasion of their graduation or marriage. No other
gift 'gives' so much for so long a period as a match-
depends on who makes your piano whether your
GOT IT?
pride and enjoyment will be lasting. In buying the
A certain expert manager of salesmen sat in on a less Steinway."
Over in Texas, Thos. Goggan & Bros., also known
Aeolian made Stroud you are protected by tradi- retail sales meeting a week or two ago. After-
as the house of Steinway, are placing some very
tions and standards that mark 'Aeolian' as a leader wards he was asked to give his opinion of
for nearly half a century."
the staff. He replied, "As fine a body of men effective Steinway publicity. They also appealed in
GULBRANSEN.
as I have seen for some time and they appear their June advertising to the June brides in this fash-
ion, adding that "the one is so proud of her home-
Hunt, Gaskill & Co., Bridgeton, N. J. (established to know all about selling pianos. BUT T H E SPIRIT to-be, the other so proud of the home that is. Both
1915), advertise the Gulbransen piano as "a type OF YOUTH SEEMS TO HAVE GONE OUT OF prides center around a piano. A piano means much
and style for every home." They ask, "Let us show THEM." To which we add a paragraph from C. L. to them. Then, what a royal gift for a wedding or
you the new 'instruments of today' by Gulbransen." Cline of Portland, Ore., a highly successful Baldwin anniversary?"
dealer: "We are going after business a little harder
VOSE.
!
From the Mellar stores, Pittsburgh, Wheeling, and
this summer and we'll clean up. There IS business.
J. W. Jenkins & Sons' Music House, Kansas City, But it's going to be tough for lazy, weak or worn-out other points, the Steinway is advertised as "The best
Mo., and its numerous branches, invite the public salesmen."
and they always satisfy. You never have to apologize
to your guests when you own a Steinway."
to call at their stores and hear the "Song of the
Paul Hahn & Co , wholesale and retail distributors,
Vose." The Jenkins Music House has sold Vose
FOUR FINE ELLINGTONS SOLD TO Toronto,
Canada, make a statement concerning Stein-
pianos for well nigh two generations and speak
PROMINENT SCHOOL.
way production, that "whatsoever scheme of decora-
authoritatively on Vose merits.
The Woodward Music Co. of Terre Haute, Ind., is tion you have chosen, you'll find that Steinway
STULTZ & BAUER.
Richardson Music Co., Los Angeles, Calif., an- congratulated upon the sale of four Ellington pianos craftsmen have included in their Period Series a
nounce for a quick wind-up all remaining Stultz & to St. Mary of the Woods College. This was a piano which will harmonize."
Bauer factory consolidation Grands at greatly re- repeat order. "We sold this school one Ellington
about the first of March," writes R. J. Dalton of
PRESTO—CHANGE!
duced prices.
the Baldwin re-sale staff, "and they were so pleased
One of our good friends who hails from Iowa
BALDWIN.
they have just ordered three more."
(where the tall corn grows) recently suggested that
Galperin's Music House, Charleston, W. Va.. place
the title of our magazine be changed from "Presto-
the Monarch piano, one of the Baldwin aggregation
THE
"AT
THE
BALDWIN"
LIST
GOES
Times" to "Hard-Times," in keeping with business
of instruments, to their public, as follows: "A chain
ON INCREASING.
as he saw it. About the time we were considering
is no stronger than its weakest link. Likewise a
Now comes Broadcasting Station W O W O of Ft. such a change, why, darn it, the slump is over and
dance is no better than its music. That's why the
Peacock Garden has chosen the famous Monarch Wayne, Ind., into the distinguished family of radio business is picking up, which reminds us that there
piano for its beautiful new dance pavilion. Congratu- studios to be equipped with the beautiful Baldwin. still is a silver lining, tho' some dealers insist that it
lations to Peacock Garden! Here's good luck and The sale was made by W. E. Brown of the Cincinnati is just a silver-plate affair.
wholesale staff and the instrument is a Baldwin
wishing you many years of success!"
Style E.
WEISERT TO OPEN PIANO STORE.
HOWARD.
The Baldwin Piano Co., at its Louisville, Ky., store
advertises the Howard Baby Grand, stating that "the
house of Baldwin builds and sponsors the Howard."
CHICKERING.
Brooks May & Co., Shreveport, La., featuring the
Chickering piano, say, "The Chickering piano for over
one hundred and six years has retained its leadership
among high-grade pianos and has been iudged the
world's best piano 129 times at world expositions.
Steinert's Music House, at 130 Merrimac street.
Lowell, Mass., refers to its establishment and its
appeal to the music buying public of that locality, in
the following fashion:
"Steinert's; where Service, Honor and Integrity
prevail."
Not every music house in the country can back up a
statement of this kind.
STEINWAY.
Small Music Co., 2912 LJniversity avenue, San Diego,
MOORE SELLING WURLITZERS.
Calif., is designated as "Where parking is easy and
C. E. Moore, who represented the Waltham pianos
pianos cost less." Their advertising reads, "You can at Springfield, Ohio, was recently conducting a spe-
enjoy your Steinway now and pay for it at your cial sale of Wurlitzer pianos at Urbana, Ohio, his
leisure."
headquarters being at 117 East Court street.
CABLE.
Adams Bennett, Wichita, Kan., in announcing the
"fiftieth anniversary model" Cable piano, say: "The
name Cable on your piano is like Sterling on your
silver."
AMPICO.
Robelen Piano Co., 710 Market street, Wilmington,
Del., refer to the Ampico as the "incomparable repro-
ducing instrument."
KURTZMANN.
The Carder Piano Co., 27 Pryor street, N. E., At-
lanta, Ga., placed a Kurtzmann Baby Grand, finished
in Florentine walnut, in the display of the Master
Model Home Exhibit, in which house was a com-
pletely equipped music room with a Kurtzmann piano
as a special object of interest.
ESTEY.
The Thearle Music Co., 640 Broadway, San Diego,
California, use a half page display advertisement an-
nouncing a special sale of Estey grand pianos; three
styles to choose from: Louis XVI, William-Mary,
and Standard models. They further say, "this group
Ansel Beers, a former piano dealer of Rock Falls,
111., was at that town last week on a business trip.
The Dupuis Piano Co., 238-240 Union street, New
Bedford, Mass., is conducting w^hat it terms" a $75,000
sale, liquidating to raise immediate cash."
The Griffith Piano Co., 605 Broad street, Newark,
N. J., is featuring the Schubert Baby Grand pianos.
Estey Grand pianos are being handled in a big
way by the Thearle Music Co., 640 Broadway, San
Diego, Calif.
The Andrews Music Store, of Charlotte. N. C, is
offering $1,000 in valuable prizes for the best solving
of a cross-word puzzle. These prizes are a player
piano, a Victor radio, an Orthophonic Victrola, fol-
lowed by minor articles.
Presto-Times is sometimes sympathetic, but it has
no sympathy for men who consider themselves mar-
tyrs to the piano trade. There is no such animal as a
trade martyr.
E. A. FRANCIS TO VISIT CHICAGO.
E. A. Francis, well known music dealer of Gales-
burg, 111., is an expected visitor to Chicago about the
fifteenth instant or the early part of the following
week.
SIGHT AND SOUND RECEIVER FAR AWAY.
Radio-television equipment for the home must re-
main separate from the usual broadcast receiver for
some time, according to D. E. Replogle, an official of
the Jenkins Television Corp. of Jersey City, N. J. To
attempt to combine both sight and sound functions
into a single receiver, continues this authority, would
be folly at present.
CROSLEY TO MAKE AMRAD SETS.
The Crosley Radio Corp. has taken over the re-
ceiving set manufacturing business of the Amrad
corporation, together with the exclusive right to use
the name Amrad in producing and marketing radio
receiving sets.
In a television test at New York last week, Miss
Evelyn Parry, who has no sense of hearing, and Miss
Marie Pless, her teacher, who is partly deaf, read
one another's words, though two miles apart, by
studying the lip movements reflected in the television
image.
The Lipsky Music Shop at 4914 Fourteenth street,
Cicero, 111., was damaged by fire last month, the loss
being about $500.
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