Presto

Issue: 1930 2244

MUSICAL
TIMES
PRESTO
Established
1884
Established
1881
THE AMERICAN MUSIC TRADE JOURNAL
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THE MORE MUSIC,
THE FEWER CRIMES
So Says F. J. Loesch—C. D. Greenleaf Tells
Conn Gathering of New Plans to Sell
Musical Instruments—J. F. Boyer on
New Band Instrumentation.
"If more boys and girls would learn to play musical
instruments there would be less crime in America,"
the Hon. Frank J. Loesch, member of Hoover's Na-
tional Crime Committee and former special prosecutor
of Chicago, told 250 executives, stockholders and
friends of C G. Conn, Ltd., its subsidiary and affil-
iated companies at a gathering- in Elkhart, Ind. The
occasion was a dinner and "get-together" meeting
given by the officers and board of directors of C. G.
Conn, Ltd., in the Athenian Ballroom, Hotel Elkhart,
February 18.
"The boy band is a definite influence in curbing the
wayward impulses in the growing child," Mr. Loesch
continued. "For a number of years the Union League
Roys' Club of Chicago had a 50-piece band, composed
of boys under 18 years of age. This band has been
"(JIVE YOUR BOY A HORN AND HE WON'T WANT
A 'GAT.' " SAYS FRANK J. L.OESCH. MEMBER OF
MOOVtSR'S NATIONAL. CRIME COMMITTEE AND
FORMER SPECIAL, PROSECUTOR OF CHICAGO.
a big factor in the work of this club in reducing
juvenile delinquency in its district by more than 80
per cent. Besides the band, the club has an orchestra
of 20 and a drum and bugle corps of 54 boys.
"These musical organizations have been the means
of making good citizens out of many of the boys of
our city who might otherwise have become com-
munity parasites, if not actual criminals.
"Many other men who have made a study of crime
agree with me in recommending music, and especially
the band, as a character builder and a deterrent to
crime."
Telegram from Sousa.
John Philip Sousa was an invited guest, but was
unable to attend. However, he sent the following
telegram:
"I am as much interested in the get-together dinner
of executives, stockholders and friends of Conn and
its subsidiary and affiliated companies. Sorry it will
be impossible to be present. The fine work you and
your associates arc doing to promote instrumental
music in America is most gratifying to us. Greetings
and best wishes. John Philip Sousa."
James F. Boyer, secretary of C. G. Conn, Ltd., and
CHICAGO, ILL., MARCH, 1930
director of Music and Public Relations, demonstrated
a new wind band arrangement, composed of one-
third brass, one-third saxophones and one-third wood-
winds. The critics present were enthusiastic over the
remarkable results obtained and voted, unanimously,
for the new instrumentation.
New Wind Band Instrumentation.
In explaining the new wind band instrumentation,
Mr. Boyer said: "Modernization of the instrumenta-
tion for military and concert bands is the present
interesting movement in America's musical advance-
ment and is right in line with the many other modern-
istic movements in our country. And why not?
Surely music, through its form of rendition, color,
etc., is entitled to advancement, and a new instrumen-
tation is one of the most effective vehicles for an
advance.
"There has always been an apparent 'gap' between
the woodwind and brass choirs of the band. The
logical instruments to fill that gap are the saxophones
in a complete choir form, being reed-brass instru-
ments. The reed quality blends with the reed or
woodwind choir, while the brass saxophone body lends
itself most desirably to the brass choir.
"In experimenting with this new arrangement, 'Poet
and Peasant Overture' was suggested for a test, and
Mayhew Lake, prominent New York arranger, was
engaged to make the new arrangement. It was then
given a test demonstration at the Mecca Temple in
New York City by forty-eight select musicians of
the metropolis. The critics and musicians performing,
who were present at this demonstration, realized at
once that a new era in band instrumentation had
dawned and that they were a part of this new advent
in America's musical advancement.
Other Leaders' Experiences.
"Arthur Pryor, the well-known bandmaster and
composer, has the following to say: 'I know that a
large saxophone ensemble, with the parts arranged as
"Mike" Lake arranges them, will prove a valuable
addition to any band.'
"Carl Hdouarde, for many years music director of
the Strand Theater Concert Orchestra, after hearing
the new arrangement containing the addition of the
full saxophone choir, said: 'After hearing the demon-
stration at Mecca Temple and hearing the old ar-
rangement followed by the special new Lake arrange-
ment, which included a large ensemble of saxophones,
I am convinced that a large saxophone section, prob-
erly arranged, is a wonderful asset to any band.' "
President Greenleaf on Conditions.
C. D. Greenleaf, president, gave a review of the
general conditions in the industry and indicated
briefly some of the things which had been done to
meet the existing conditions. He called attention to
the decline in the piano and talking machine business
during the past few years and the effect which this
has had on the weakening of the retail music dealers,
owing to the fact that these items had formerly been
the backbone of the retail music business.
"The music dealers have endeavored to compen-
sate for this loss of business by the adoption of the
radio," he said, "but this has often been unprofitable
from a retail standpoint, although it has absorbed a
major portion of their efforts. As a result of this
condition many dealers have had to go out of busi-
ness, others are seriously financially embarrassed and
there has been a general loss of initiative. The talk-
ing movies have had an adverse effect on the pro-
fessional musicians, throwing a good many out of
employment, so that there have been during the past
few years a great many adverse conditions to over-
come.
Reasonable Distribution.
"One of the things which the Conn company has
done to offset this situation is the devolpment of its
own stores to the number of about twenty. These
stores now handle a considerable portion of the Conn
business. However, it has never been and is not now
the policy of the company to go into the retail busi-
ness on an indefinite scale. No stores have ever been
established where satisfactory independent dealers
could he obtained. While the company has no desire
to dominate the retail field, nevertheless it cannot sit
idly by and see its business strangled because local
dealers are unwilling or unable to satisfactorily market
the product. If the business is to be maintained in a
healthful condition it must have a reasonable distri-
bution of its product in every section of the country.
"If for any reason it is unable to get this distribu-
ISHIK'll
Monthly—
Fifteenth of Kacl Month
tion through the retailer, then it must get it in some
other manner. Notwithstanding these conditions, in
a good many sections dealers are still active and their
business is important. The company maintains, of
course, its cooperation with such dealers and aids
them in every possible way to expand their business.
We are looking forward to the time when the demand
for musical instruments of all kinds again become
more vigorous, as it must eventually, which will in
turn cause a revival of the retail music business and
a consequent strengthening of tlio retail dealers.
Closer Coordination.
"One of the vital problems of all industries at the
present time is the constantly increasing cost of dis-
tribution. A larger and larger share of the price
•THE TWO IMPLEMENTS HELP HERE ARE NEVER
USED BY THE SAME BOY. 11 SAYS FKANK J. 1>()ESCH.
which the consumer pays is absorbed by t'.ie intangible
costs. In order to meet this situation, as well as
achieve reduction in manufacturing costs during the
past year the Conn company has achieved a closer
coordination between itself and several other formerly
independent units of the business. It is believed that
this will result in much greater savings, much greater
efficiency and in the ability to serve our customers
to much greater advantage.
"The result has been that we have now built up a
homogeneous manufacturing and merchandising unit
which manufactures or handles everything in the field
of band and orchestral instruments. We have just
created and are still further perfecting a specialized
selling organization which will devote its entire atten-
tion to this field. We believe that we have demon-
strated that there is a large potential market and that
with proper sales and promotional methods it can he
adequately developed.
As to Competition.
"This company is, of course, not the only one in
the field. There are various other strong organiza-
tions which also cover certain parts of it, although
none cover it as widely as this company does. We
welcome strong and effective competition and, in fact,
we will consider competition of this kind as a distinct
asset, because it helps to meet the real competition,
which is that oi other industries which are striving
very strenuously for the consumer's favor. It is a
big job to sell to the American people the advan-
tages of music and we welcome all the assistance
which we can get from other branches of the industry.
Weak competition is always more or less demoralizing,
because it merely follows the lines of least resistance
and tries to capitalize on work done by others. How-
ever, such competition usually carries the seeds of
its own destruction and in the long run need not be
given serious consideration.
Great Possibilities.
"We feel that there arc great possibilities in this
business. Love of music is one of the fundamentals of
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
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P R E S T O-T I M E S
human nature. The music industry is one of the old-
est in existence. In the face of these facts the dwin-
dling in the desire to personally perform on a musical
instrument, with the consequent decline in the man-
ufacturing and retail industry, is one of the anomalies
of the century.
"It may he due to some extent to the development
of the various forms of mechanical music, but in my
judgment the real reason is that the music industry
has allowed itself to he outsold by other and newer
competing industries.
Pleasure in Actual Playing.
"People have been allowed to forget, in the distrac-
tions and complexities of modern life, the pleasure
and profit to be derived from the actual playing of
a musical instrument. The benefits from a mental,
a moral and a social standpoint are not to be doubted.
It is not an accident that over a period of more than
thirty years the 10 per cent of the students who
studied music at Oxford took 75 per cent of all the
scholarship prizes. One cannot hear the fine school
bands and orchestras without realizing the earnest-
ness, the application, the mental alertness, the coopera-
tive spirit, the musical appreciation and. above all, the
wonderful spiritual inspiration which a moderate
amount of good musical training can create in our
young people. And even adults have the same poten-
tial possibilities, as many bands and orochestras
among the grown-ups without previous musical train-
ing have proved.
The Job Is a Big One.
"These are the facts which must be demonstrated
to the American people. This is our job, and it is a
big one. In properly performing it we shall render a
great public service. And incidentally the music in-
dustry will retain its rightful place among the leaders."
MUSIC IS ESSENTIAL.
A correspondent of Presto-Times at Washington,
D. C, in chatting with E. H. Droop, of E. F. Droop
& Sons Co.. 1300 G street, that city, complimented
him on the fine sentiment that his advertisement car-
ried, as seen in the one re-published in the February
number of Presto-Times. Mr. Droop replied that he
thanked Presto-Times for reproducing the "Back to
the Piano" advertisement and remarked that "There's
so much 'bargain' advertising everywhere that it is
nauseating; it is not in any sense prestige building."
As an introduction to a local ad that has appeared
since, Mr. Droop says: "Good music exerts an up-
lifting and refining influence. No matter where or
through what channels you receive it. The piano will
always hold an important position in the artistic and
cultural life of America, as it is basic and fundamen-
tal. The world of music would be adrift without it!
Give your child the advantage of musical training.
Place a good piano in your home and engage a com-
petent teacher. You owe your child or children such
an opportunity."
TRADE PAPER MERGER
Another merger in the music trade paper field has
just been announced in the Piano and Radio Maga-
zine over the signature of Roy E. Waite. editor-in-
chief of that paper. As he expresses it, the Piano and
Radio Magazine and Music Trade Indicator "are
now one." This merger reduces the number of music
trade papers to four—all monthly publications. As
to whether tire trade in general is to be congratulated
upon the elimination of one unit, we will not attempt
to indicate, but we have our own opinions, neverthe-
less. And as for the publishers of the trade papers
themselves, Presto-Times believes it's safe to say of
the reduction, "Amen!"
MINIFIE HEADS PIANO TUNERS.
For the third consecutive year A. V. Minifie of Pon-
tiac, Mich., was elected president of the Tri-State
Piano Tuners' Association, consisting of members
of the profession in Michigan, Indiana and Ohio. Elec-
tion took place at the annual meeting held in Grand
Rapids. Other officers include H. E. Pilgrim of
Hamilton, O., vice president: T. M. Wise of Mt.
Clemens, Mich., secretary, and W. A. Sweetman of
Indianapolis, treasurer. "Resolutions were adopted
commending the work of Walter Damrosch in send-
ing out his school music programs over the nation,"
Mr. Minifie said on his return. It was agreed that
radio has stimulated appreciation of good music, and
has been an aid rather than a hindrance to the piano
business.
COMPETING FOR COMPOSITION PRIZE.
Announcement has been made by the Hollywood
Bowl Association that the Katherine Yarnell annual
$1,000 prize composition contest will be offered again
for the 1930 season, and that the time for presentation
of compositions has been extended to March 15, 1930.
The competition for this year has attracted wide-
spread interest and compositions have been submitted
from all parts of the United States, from Belgium,
France, England, Germany, Denmark, Russia, Nor-
March, 1930
way, South America and Italy. The composition is
to be a Symphonic Poem written for performance by
a full symphony orchestra, requiring not more than
twenty minutes for performance.
SUCCESSFUL ACTION HOUSE
PUNCTURES FALSE RUMOR
KOHLER INDUSTRIES
TAKE FORWARD STEP
Instead of Contemplating Going Out of Business,
Wessell, Nickel & Gross Are Going Strong.
Many rumors are set arloat by the reckless from
time to time. Usually Presto-Times gives no atten-
tion to such ordinary clothes-line gossiping. How-
ever, one rumor that has been bandied about
and which seemed to imply that Wessell, Nickel &
Gross were contemplating liquidation, is so aggra-
vatingly without a scintilla of evidence tending to
show anything of the kind, that this paper can not
ignore it. On the contrary, in reply to Presto-Times'
inquiry by telegram, Wessell, Nickel & Gross replied:
"Presto-Times, Chicago:
"We emphatically deny this sinister rumor. We
do not intend to sell our business and have no thought
of it, as we are very proud of the position we occupy
in the piano industry. We are optimistic concerning
the future of the piano business, and certainly of the
immediate future. With the great reputation we have
built up and the time the members of this house have
spent to maintain this reputation and to improve on
our product we consider these assets invaluable and
above all money considerations. Ferdinand and
Arthur Wessell will continue in the piano action
business and will pass on to their sons the business
to be continued with the same policy that has been
the aim and motto of Wessell, Nickel & Gross since
its foundation.
"WESSELL. NICKEL & GROSS."
The New Name Is "The Kohler-Brambach
Piano Co., Inc.," and Mark P. Campbell
Is the President.
The Brambach Piano Co. and Kohler & Campbell,
Inc., and their affiliated lines are now concentrated
under one management, in one corporation, and on
March 1 became "The Kohler-Brambach Piano Co.,
Inc."
The officers of The Kohler-Brambach Piano Co.,
elected last month at a meeting of the stockholders
and directors, are: Mark P. Campbell, president;
Gordon G. Campbell, vice-president; Corley Gibson,
secretary; Julius A. White, treasurer. The officers of
Kohler & Campbell and their other companies remain
the same as before.
This combination brings out new financial strength
and a unification of personnel in offices and factories,
thus paving the way for greater production, a closer
touch with the trade and a mastery of the many
features that make for big success.
The company's announcement of the change is
made in the following words:
"After March 1, 1930, the manufacturing and sell-
ing activities of Kohler & Campbell. Inc., the Bram-
bach Piano Co. and their affiliated lines will be con-
centrated under one management, in one corporation,
to be known as the Kohler-Brambach Piano Co., Inc.
"This move has been made to simplify and
strengthen the future position of the most popular
lines of pianos in America; to better co-operate with
the dealer and his selling problems; and to continue Otto Grau Chairman of Committee in Charge of Sep-
to produce artistic upright, player and grand pianos—
tember Convention at Cincinnati.
correctly made, properly finished, thoroughly guaran-
In addition to President Otto B. Heaton and Sec-
teed and fairly priced.
"Kohler & Campbell, Inc., the Brambach Piano Co. retary Rexford B. Hyre, the following state officers
and their associated companies have been the leaders of the Music and Radio Merchants' Association of
in their own fields for many years and no lines of Ohio were present at the recent meeting of the Cincin-
moderate priced pianos have been more profitable to nati members in that city: Otto Grau, F. B. Bein-
as many merchants as the pianos made by these affil- kamp, H. E. Shearin, Louis A. Noelcke, Karl W.
Pandorf, Geo. P. Gross, F. Joseph Volz, William R.
iated manufacturers.
"Stabilize your future source of supply. Concen- Graul, J. Fred Van Court, Louis A. Ahaus, Earle P.
trate on the lines that mean guaranteed quality, satis- Hagemeyer, L. E. Coen and W. M. Purnell. Dan F.
faction, fair prices and profit. Build for the future Summey was unable to attend the meeting because
of illness. It was decided to hold the 1930 convention
with the Kohler-Brambach lines.
"The Kohler-Brambach Piano Co., Inc. Main in the Sinton Hotel, Cincinnati, on September 9 and 10,
and the state officials were instructed to make a con-
Office: 609 West 51st street. New York city."
tract accordingly with this hotel.
The following committee was appointed to take
general charge of the convention: Otto Grau, chair-
man; Earle P. Hagemeyer, George P. Gross, Dan F.
With the criticism, gossip and lack of dealers' in- Summey, Howard L. Chubb, Louis A. Noelcke and
terest, why hop on the piano alone and make matters W. M. Purnell.
worse. All this rot about no more piano business is
As in 1929, the business sessions will be round-
about as ridiculous as a statement of not going to table discussions except the last one, when officers
eat any more meat, potatoes and bread. When we will be elected and the various resolutions and other
realize that this is and has been a slump in all lines business of the organization attended to. The organi-
of manufacture and merchandise, why not a little zation plans to have one roundtable discussion de-
common sense in discussion, and check up the reason voted exclusively to radio and the many radio dealers
and cause?
who attend the Cincinnati show each year will be
We have in the radio, so to say, a new achievement; invited to the roundtable meeting and also asked to
and overflow demand on attractive profits finds same participate in all the social functions of the Ohio body.
in a worse condition and with heavy losses such as
This will be the first step of the Ohio organization
were never known in the piano game. If careful judg- to definitely align itself with the radio trade and the
ment had been exercised our piano situation would kindness and cooperation of the Radio Division of
hardly be where people are trying to place it, and the Cincinnati Electric Club was most heartily appre-
there would be no reason to criticize it. The greatest
ciated by the members and officers of the Ohio
detriment the piano game faced and had to contend organization.
with was an overproduction of cheap, worth-
The association shows a healthy condition with 330
less pianos (if it is proper to call them pianos), with
which the market was flooded, although many of them members in good standing and it was decided to hold
the mid-year meeting of the board of trustees, past
are now down and out of the way.
If present-clay piano manufacturers would reduce presidents and members of all committees at the
output and cut out the wild tactics of expense and Deshler-Wallick Hotel in Columbus on Monday, April
devote time and energies to quality, it would develop 7. A luncheon will take place at 12:30 on that day and
profitable results. We have some few good pianos the meeting will convene in the afternoon.
made this day, but not every one can pay the price.
There is lots of good piano business to be had, but
FIRST BOOM FOR HUTCHINS.
the public demands something new and better than
Harry Edward Freund, former publisher of the
the average piano shown and in reach of their pocket- Musical Age, in a signed prophecy in the Chicago Eve-
books, and this can be made possible.
ning Post recently, presents Robert Maynard Hutch-
The writer is convinced on this point, from the fact ins, president of the University of Chicago, as a man
that a new achievement in piano construction here,
seen by thousands of musical people, dealers and some well qualified to fill the office of President of the
reliable manufacturers verify the above statement, United States when opportunity calls.
adding, "just the thing needed long ago."
As we know, there are limits, there may be too
NEW STORES AND NEW MANAGERS.
large or small a venture in the piano game; the fellows
The Nite & Day Radio Service, 605 North Illinois
who wanted to make all the pianos in one day and street, Indianapolis, Ind., has been purchased by
sell them, same as in all larger cities, realize their Frances J. Lahmann. The business will hereafter be
plan a failure. A piano factory making a good, new, known as the Allied Radio Service. A full line of
improved piano on a conservative output and with radios will be placed on display.
economical operation is going to be a money-maker,
Powers Bros, have purchased the Maxwell Build-
with greater opportunities today than some few years ing, Lawton, Mich., where they will handle a line of
ago.
CLOSE OBSERVER.
radios, and perhaps add pianos later on.
OHIO TO CONTINUE
ROUND=TABLE DISCUSSIONS
SPEAKS UP FOR QUALITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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