11
P R E S T 0-T I M E S
August 1, 1929
R. E. FOLK OF PEORIA
SPEAKS OF THE STRAUBE
In Retail Activities at Peoria Full Advantage
Is Taken of Straube Construc-
tion Features.
Speaking of the business situation at Peoria, 111.,
R. E. Folk of the Adams Music House said last
week that the market for a high quality piano of
unusual merit existed today just as much as at any
time, and as evidence, pointed to the fact that during
the week preceding the convention eight Straube
pianos had been sold.
He gave as his opinion that the canvassing system
and personal contact work which they were using
was productive of results because.it brought to the
attention of the public a subject very important to
them, yet inclined to be overlooked, considering the
energetic ways in which other articles of merchandise
are brought to their notice.
"We find that a large number of people are inter-
ested in pianos," stated Mr. Folk, "but that interest
is shared with other articles of which the public is
perhaps more constantly reminded. To mention just
an ordinary piano without name value or specific
points of interest with which to excite curiosity,
might perhaps be more difficult, but with such an
instrument as the Straube, containing so many gen-
uine improvements in musical and structural merit,
we have no extraordinary difficulty in getting people
to come to our store to see what the Straube is like.
"In many instances there, people already have
pianos in their homes, but when they compare what
they now have with the new modern and up-to-date
Straube, their own inclination to a considerable extent
causes them to develop a buying attitude.
"In our retail activities at Peoria we take full
advantage of the exclusive features of construction
which Straube employs. Those are elements which
build sales for us. Where small pianos are preferred
and which is the case in many instances, the Style L
upright and the Sonata Model Grand have very little
competition. Those pianos contain the Duplex Over-
strung Scale which furnishes additional string length,
also a richness and volume of tone, the excellence
of which is immediately noticeable to anyone who
tries them out."
KIESELHORST PROWESS
ON ATHLETIC FIELD
St. Louis Piano Dealer's Son Leads Yale-Harvard
Track Men to Victory.
Through the activity of E. S. Goodell of the
Sidney Kieselhorst, captain-elect of the 1930 Yale
Goodell Piano Company, Houston, Texas, the Hous- track team and son of E. A. Kieselhorst, president of
ton Piano Dealers Club has been formed for the pur- the Kieselhorst Company, one of the leading music
pose of promoting the interest in pianos in Houston. dealers of St. Louis, led Yale-Harvard combination
In addition to Mr. Goodell the membership of the of track men to a decisive victory over Cambridge
club includes: J. R. Carter of the J. W. Carter Music and Oxford recently at Boston. Keiselhorst won two
Company, James F. Maroney of Thomas Goggan & first places, smashing an international record in one
Brothers Music House, Charles Pace of the Pace event.
Piano Company, and Joe Sondock of the Brook Mays
Wearing the blue of Old Eli, Kieselhorst covered
Piano Company.
himself with glory in the ninth annual meeting be-
As the number of members was not large, it was tween America's and Great Britain's most prominent
deemed best to call the organization a club rather universities by winning the 100-yard dash and the
than an association. Each member in his turn enter- 220-yard hurdles, breaking the record in the latter
tains the other members of the club at dinner once event by topping the sticks in 24 2/5 seconds. His
in two weeks acting as host and toastmaster or chair- time for the century was 10 2/5 seconds.
Next year Kieselhorst will complete his university
man of the meeting. The meetings thus far held
have been productive of excellent results. Special career when he graduates and will leave behind him
attention has been given to the question of obtaining a record that probably will stamp him as one of the
newspaper publicity for the piano and in addition to most able track athletes ever turned out at New
this, the club has arranged to obtain one hour each Haven.
week from the local broadcasting station K. P. R. C.
Sidney is a well-built youth, being 6 feet 2 inches
At the first meeting it was found that the members tall and weighing between 155 and 160 pounds.
Sidney is the third son. The oldest son of E. A.
were in accord upon three points out of a consider-
Kieselhorst has been with the Q R S-Devry Cor-
able number which were taken up and at the second
meeting four points were added to this group in poration since February 1, 1929, and the second son
started on July 1 with the B. F. Goodrich Rubber
which there was complete accord. The members of
the club are enthusiastic over the possibilities for not Company at Akron, Ohio.
only greatly increasing business but also improving
SAN-MALO "AT THE BALDWIN."
conditions within the trade itself in Houston.
Alfredo San-Malo, the violinist, who has achieved
sensational successes in the great musical centers of
INDIANA HOUSE EXPANDS.
Europe, as well as in this country, was the featured
The Claypool-Lacey Music Company, which has artist "At the Baldwin" Sunday, July 28, over WJZ
been in the music business for twenty-three years and associated NBC stations. He was assisted by
in Crawfordsville, Ind., has opened a branch in Green- the Baldwin Singers. San-Malo. a native of Panama,
castle, Ind., where it will offer a general line of mu- has been universally acclaimed a true virtuoso of the
sical supplies. The Claypool-Lacey Music Company violin. He received his musical education in France
is one of the largest music dealers in Indiana. Dur- and Germany. In 1916 he was one of two foreign
ing its twenty-three years this house has sold about students admitted at the Paris Conservatorie, and
10,000 instruments, including such well-known pianos three years later he had completed the four-year
as the Mason & Haml : n, Knabe, Checkering, Pack- course with highest honors and was awarded the
Premier Prix when he was onlv 17 vears old.
ard and Brambach.
HOUSTON DEALERS CLUB
Choose Your Piano As The Artists Do
Through Generations
Have Come Ludwig Ideals
HE Ludwigs, the Ericssons
and the Perrys created,
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the present generation and today
the direct descendants of those early builders of artis-
tic pianos are the men directing the destiny of the
Ludwig Piano.
T
THE BALDWIN PIANO COMPANY
Cincinnati
Chicago
New York
Indianapolis
San Francisco
Willow Ave. and 136th St.
NEW YORK
St. Louis
Louisville
Dallas
Denver
The Famous
Established 1863
STEINERT PIANOS
CAROL ROBINSON
Write for catalogue
(Foremost American Pianist) vrtteai—
If It "takes great audiences to make great poets"... .H certainly take*
• great piano to make great music. That piano is the STEINERT I
M. STEINERT & SONS
9TI1NERT HMA
fhe distinctive features of
Mathushek construction fur-
nish selling points not found
in other makes of pianos.
BOSTON. MASS
MATHUSHEK PIANO MFG, CO.
IJ2nd Street and Alexander Avenue
NEW YORK
Presto Buyers' Guide Analyzes All Pianos
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