July 15, 1929
11
P R E S T O-T I M E S
TEACH RADIO TECHNIQUE
Polk College to Add Radio Department, with
Course in and Study of Receiving
Apparatus.
The great and ever-increasing demand for radio
technicians and commercial radio operators for land,
sea and aviation service, has prompted the manage-
ment of Polk College to announce that, starting
July 1, the school is offering a very complete course
in repairing and service of receiving apparatus, as
well as a course preparing students for a commercial
operator's license.
These courses will include the basic principles of
elementary electricity and magnetism, electrical ap-
paratus and circuit, actual practice on various kinds
of receivers and transmitters, practical repair work,
the radio compass, television, the talking movies and
many other subjects connected with radio. These
subjects will be divided into two courses, one for
the radio technician, lasting six to eight weeks, and
the operator's course, lasting from four to six months,
depending upon the student.
These courses will be so arranged that they may
be completed in the shortest possible time and yet
cover every subject that will be of value to the
student.
Charles Middleton, present operator of radio sta-
tion WRAP, and a man who has had years of ex-
perience in the radio field, will be in charge of
instruction at the school.
The trade is to understand that the profession of
piano tuning, repairing and adjusting will continue
under the same policy as heretofore under the per-
sonal instruction of W. H. Schaeffer. These courses
can be taken separately or combined, just as the
student wishes.
DEVELOPING RURAL MARKETS.
A. J. Niemicc, manager of band instrument depart-
ment at Flanner-Hafsoos Music House, Inc., Milwau-
kee, has been successful in developing small town
and rural markets, paying particular attention to the
selection of sub-agents. In two years he increased
the number of teacher and band director agents from
45 to over 130.
GOOD RETAIL ADVERTISING
The excellent work of the retail piano advertisers
in many cities is one of the encouraging evidences of
vitality in the trade. Many piano ads appear which
have the quality of distinctiveness in layout that mag-
nifies their visibility on the advertising pages. And
added to that valuable quality is the strength of argu-
ment and dignified assertion in the type.
The advertising of Lyon & Healy. Chicago, pro-
vides daily examples of forceful and tasteful adver-
tising. This week an ad for the Steinway was a
lesson in good publicity. "It means something to
own a Steinw r ay," was the heading to a two-column
display in the daily newspapers. Accompanied by a
cut of the Small Parlor Grand and the Ebonized
Baby Grand this was printed:
"It means that at any moment you can delight
your ears with the most beautiful piano tone in the
world. It means that you have always at your call a
friendly and sympathetic companion. And it means
that you have instant access whenever you wish, to
the lovely and enchanting world of music.
"The Steinway is more than a piano—it is an in-
stitution. For three-quarters of a century it has been
the choice of virtually every musician of note. It
is preferred by music-lovers everywhere No other
instrument has ever enjoyed such universal recog-
nition. No other instrument has ever earned it."
Piano Symbol of Culture.
The piano's power to influence the judgment of
people when their cultural status is in question, is
pointed out in a forcible way in an ad of Ampico
Hall, Chicago, appearing this week in the. local
papers. It was devoted to the Brewster Baby Grand:
"Don't let the lack of a piano lead people to mis-
judge you," was the heading that was used as a text
to the following statement:
"So universally has the piano been accepted as a
symbol of culture that when people encounter an
apartment lacking a piano, they are often apt to say,
'Yes, T understand he's made a lot of money. But
that's about all.' . . . Don't allow the lack of
a piano to mislead people into under-estimating the
broadness of your interests. No matter how attrac-
tive your apartment may look to you, a Brewster
Grand Piano will enrich it, will add a touch of luxury
and a feeling of richness."
Choose Your Piano As The Artists Do
A ROCHESTER PLAN
The Radio Trades, Inc., of Rochester. N. Y., tried
out a new plan of operation in that city recently at
their general headquarters in the Hotel Seneca, and
according to President Charles L. Hellman, of the
Rochester organization, good results have been
obtained. Following the dinner, radio dealers who
attended the meeting adjourned to a special room.
The radio distributors who we're,in attendance met in
another room. Each group held its own special
meeting and discussed its own problems. After the
individual group meet ; ng both came together for a
joint meeting and laid their problems before the
other body for a decision. This form of meeting is
sponsored by a general request for dealers to meet
themselves in order to bring up matters, referring to
distributors and vice- versa. Fred B. Towner, vice-
president of the Rochester Radio Trades, Inc., was
chairman of the dealers' group at this meeting. The
annual radio show of the Rochester Radio Trades
will be held in Convention Hall the week of Septem-
ber 6.
EXPANDS IN UTICA, N. Y.
Schwender's, Inc., 227 Columbia street, Utica,
N. Y., dealers in musical merchandise and radio, is
celebrated its tenth anniversary recently.
Fred
O. Schwender, president and founder, states the firm
was established in March, 1919. as the Utica Record
Exchange at 324 Columbia street, where the firm
specialized in the exchange of phonograph records.
These quarters were soon outgrown and May, 1920,
found F. O. and Rose E. Schwender in a new location
at 229 Columbia street, doing business as the S. & S.
Music Company. Rad:'o was added in 1925. In 1927
the 229 Columbia street quarters were outgrown and
the company moved to 227 Columbia street where
2,400 square feet of floor space enables it to cater to
the different branches of a modern music store to the
convenience and comfort of the public. With the
removal tp 227 Columbia street the name Schwender's
Inc., was adopted.
The Zeta Laboratories, Inc., Newark, N T., will
be known henceforth as the Radio Utilities Corpora-
tion.
Through Generations
Have Come Ludwig Ideals
T
HE Ludwigs, the Ericssons
and the Perrys created,
nearly a century ago, the stand-
ards to which the Ludwig has
been built. Their ideas and ideals have been car-
ried forward by the pjesent generation and today
the direct descendants of those early builders of artis-
tic pianos are the men directing the destiny of the
Ludwig Piano.
Ludwig
THE BALDWIN PIANO COMPANY
Cincinnati
Chicago
New York
Indianapolis
San Francisco
Willow A ve. and 136th St.
NEW YORK
St. Louis
Louisville
Dallas
Denver
The Famous
Jflatjju^efe
established 1863
STEINERT PIANOS
CAROL ROBINSON
Write for catalogue
(Foramoat American Plaolat) writrai—
If H "takes great audiences to make great poets"... .K certainly takes
s great piano to make great music. That piano is the STEINERT!
M. STEINERT & SONS
ST1INERT HALL
fhe distinctive features of
Mathushek construction fur-
nish selling points not found
in other makes of pianos.
BOSTON, MASS.
MATHUSHEK PIANO MFC CO.
132nd Street and Alexander Avenue
NEW YORK
Presto Buyers' Guide Analyzes All Pianos
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