Classic Mode

Presto

Issue: 1927 2158

December 10, 1927
PRESTO-TIMES
Merchandising Plans that
have sold Pianos that have sat
I
N these days of intensive competition you owe
it to yourself to investigate every promising
advantage for the advancement of your business.
v To progressive merchants in open territory,
we will gladly send full information regarding
CABLE-made Pianos; and explain in detail the
Co-operative Plans which have played so im-
portant a part in this and many other Retaf
Piano successes.
The
CABLE COMPANY
Makers of Grand, Upright, Inner-Player and
Reproducing Pianos including Conover,
Cable, Kingsbury, Wellington and Euphona
CHICAGO
P-89
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
10
PRESTO-TIMES
December 10, 1927
What Action Has the Piano?
The piano action — that
wonderful mechanism gov-
erning touch and control-
ling tone is the piano's most
vital part. Piano purchasers
are making it the determin-
ing factor in the selection
of their instruments. They
are looking for the Wessell,
Nickel 85 Gross octagonal
trade-mark.
They are aware that only
in instruments of character
and reliability is found the
Wessell, Nickel & Gross Ac-
tion—the world's highest
priced piano action. Since
1874 this famous action has
been the choice of leading
American piano makers. It
is built by the oldest, largest
and leading makers of high
grade piano actions.
The wide awake piano
dealer recognizes the
supremacy of this famous
product. He fully recog-
nizes the fact that he will do
more business if he is pre-
pared to meet the increasing
demand for pianos, players
and reproducing pianos
equipped with the Wessell,
Nickel 8& Gross piano
actions.
WESSELL, NICKEL & GROSS
Established 1874
NEW YORK CITY
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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