March 26, 1927.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
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75c—LATE RELEASES—75c
A Little Music in the Moonlight
—Fox Trot
Candy Lips—Fox Trot
Don't Forget the Pal You Left at
Home—Marimba Waltz
Elsie Schultz-En-Heim—Fox Trot
Give Me a Ukulele*—Fox Trot
Gone Again Gal—Fox Trot
Knows His Groceries—Fox Trot
Hello, Swanee! Hello!—Fox Trot
How Could Red Riding Hood?—
Fox Trot
I Don't Mind Being Alone—Fox
Trot
If Tears Could Bring You Back to
Me—Fox Trot
I'm Tellin' the Birds—Tellin' the
Bees—Fox Trot
It Made You Happy When You
Made Me Cry—Fox Trot
I've Got the Girl—Fox Trot
My Baby Knows How—Fox Trot
My Girl Has Eye Trouble—Fox
Trot
Oh, How She Could Play a Uku-
lele—Fox Trot
Original Black Bottom D a n c e
She's Still My Baby—Fox J ftpe*-~.-.
Sidewalk Blues
Susie's Feller—Fox Trot
Tonight You Belong to Me—Waltz
Trail of Dreams—Waltz
When I First Met Mary—Fox Trot
When I'm in Your Arms—Fox
Trot
Within the Prison of My Dreams
—Fox Trot
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
17
PRESTO-TIMES
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
Capitol Roll & Record Co.
721 N. Kedzie Are., CHICAGO, ILL
(Formerly Columbia Music Roll Co.)
MAKES SONGS AND CIGARS
Joseph Hoffman, of Burlington, Wis., Also Puts in
Some Time Directing His Own Orchestra.
Joseph Hoffman, 685 Reynolds street, Burlington,
Wis., is a busy man whose time between arising and
retiring each day is occupied in interesting and prof-
itable ways. One of the ways is song writing, in
which he already has proved his ability. "Dear Little
Pal," published in 1925, brought a sale of 10,000, and
is still going strong.
Mr. Hoffman is director of Hoffman's Orchestra,
and between engagements he occupies his time in
making the fragrant Hoffman cigars. He rolls and
twists the brown weed into an average of 200 cigars
daily. He learned the trade of cigar-making when
twenty, among a group of South Dakota musicians,
who put in their spare time at this work.
For seventeen years Mr. Hoffman has been making
cigars, his vocation, and directing his Hoffman or-
chestra for dances as an avocation. Yet he makes
more than twice as much money at his avocation or
hobby of music than he does at a trade that look
him a dozen years to learn.
New songs by Mr. Hoffman, to be published soon,
are "Smiling with a Broken Heart," "Wooden Shoe
Stomp" and "Waltz with Me." Some of these already
are in the hands of the music printers.
MONEY FROM COIN SLOTS
Profits Are Sure and Steady Where Piano Is Regu-
larly Baited with Clark Orchestra Rolls.
One of the most consistent workers and steady
moneymakers is an automatic piano, provided that
the owner keeps it equipped with the proper bait for
the nickels. And, just as the new roll is an attraction
to the coins, the old one, of which the patrons are
tired, is a deterrent to spending. The old music roll
in the automatic piano may be compared with the
old movie film in the motion picture theater. Both
are weak in attracting the coins. Nobody wants
to see the same film twice, nor hear 'the same music
roll the second time. At least no one is anxious to
pay money for the purpose.
That is a phase of human nature pretty well under-
stood by all whose interest it is to understand. But,
at the same time, there are automatic piano owners
so foolish as to neglect renewing rolls in their instru-
ments until the cafe or other place of call loses
customers. A new roll each week will work wonders
in rejuvenating a non-productive player.
The famous Clark Orchestra Rolls, made by the
Clark Orchestra Roll Co., De Kalb, 111., issues book-
lets and folders, furnished free on request, in which
valuable lists and suggestions for the trade are pub-
lished.
EXTENT OF SCHOOL MUSIC
Opportunities of Dealers in Promotion of Bands and
Orchestras Told in Conn Booklet.
The exact number of schools having bands and
orchestras is hard to determine. In order to get some
idea of wfiat proportion these represent, the Conn
Music Center made a survey in December, 1926, cov-
ering high school's in every state, and found that out
of the 772 replying to the questionnaire, 80.4 per
cent have general chorus work, 89.2 per cent have
either bands or orchestras or both, 87.2 per cent
have orchestras, 40.8 per cent have bands and only
10.8 per cent have neither of these musical organ-
izations.
The opportunities offered by the schools are great
for the music dealers.
Twenty-three million children are attending the
public schools of this country at the present time. At
least half of them are being taught music in some
form or another. The quality and the kind of music
they learn depend for the most part upon the music
supervisors.
Every year more schools are giving their pupils
instruction in playing musical instruments and have
as a result their own school bands an ensembles.
A booklet, prepared from actual facts and statistics
recently compiled by the Conn Music Center, shows
why there should be instrumental music in all schools.
A full text of the findings of this survey, covering
a large range of related subjects, such as the size of
the bands or orchestras, length of time formed, how
introduced, how supported, instruments preferred
and advantages of instrumental music, is given in
a special bulletin, "Music in High Schools," which
may be had without charge by writing to 'the Conn
Music Center, Elkhart, Ind. Another bulletin,
"Music in Colleges," covering a similar survey made
in colleges and universities, also is available.
CONN LINE IN SALT LAKE CITY
Consolidated Music Company Features the Band and
Orchestra Instruments in Very Effective Way.
The line of band instruments made by C. C. Conn,
Ltd., Elkhart, is being featured in an effective man-
ner by the Consolidated Music Co., Salt Lake City,
Utah. Window display of the musical merchandise
are always of the kind to create that interest that
results in sales. The newspaper publicity of the com-
pany also is a strong means towards the desired
results in sales. The following is a sample of the
copy:
"Big men in America have used music as an aid
to success in their careers. Your boy will have a
better chance in social, business or professional life
if you give him the chance to develop his musical
bump. Come in and let us show you an easy-play-
ing Conn instrument for band or orchestra. Every
normal youngster fairly aches to play a horn—your
boy will be fascinated." With appropriate illustra-
tions the advertisement was a great stimulati to
business.
NEW WESTERN ENTERPRISE.
Expert polishing, finishing and tuning will be done
by Harry Donnelly, polisher and finisher, formerly
with the Wiley B. Allen Co. of San Francisco, and
L. Stiemke, tuner, formerly with the G. F. Johnson
Piano Co. of this city, who have opened up a shop at
124 North Fifth street, in the same building with
Soliday Bros., piano movers, who do a great deal of
moving for the trade. Both of these men are experts
in their line and have established a reputation for
themselves with all with whom they have had deal-
ings.
PORTLAND TRADE VISITORS.
Among the recent visitors to the sheet music
dealers of Portland, Ore., was Carl Yager of the
John Church company. Other music representatives
to visit the Rose Cit}' recently were Felix Baer of
New York, representing Buegeleisen & Jacobson;
Clyde Wilson of Bruno; Morton J. Ross of the Illi-
nois Supply Co.; W. A. Wolf of the Continental
Music Co. of Chicago, and Fred Vogt of Suison &
Frey, Inc.
BOOKLET IN DEMAND,
C. M. Tremaine, director of the National Bureau
for the Advancement of Music reports that more than
two thousand requests from the United States and
Canada have been received for the new textbook,
"Piano Classes in Schools." Music clubs, music
supervisors, women's clubs and parent-teacher asso-
ciations were included among those who wrote for
the book.
FIFTY RARE VIOLINS.
A collection of violins, rare old ones, the property
of Emil Hermann, a violin dealer of New York and
Berlin, were exhibited in Portland, Ore., at the Hotel
Benson. The collection w r as valued at $350,000, com-
prised of fifty violins of the old masters. Mr. Her-
mann carried the violins in specially built trunks and
they were insured for $200,000.
/AUSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NC ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER V E S T OF NEW YORK AND
THE LARGEST ENGRAVING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
THE O T T O
CINCINNATI,
REFERENCE ANY PUBLISHER
ZIMMERMAN
SON
CO.JNC.
OHIO.
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