Presto

Issue: 1927 2121

16
March 26, 1927.
PRESTO-TIMES
MUSIC SALES AND RADIO
Difference of Opinion Exists as to Whether
the Broadcasting of Songs Is Helpful or
Detrimental to Business.
Sheet music dealers and jobbers, as well as com-
posers and publishers, have different opinions of the
influence of radio on the sale of popular songs. Rolls
and records, as well as sheet music, are included in
the consideration. The opinions, however, may be
divided into two groups. One group believes radio
has been detrimental to sales of popular songs and
the other will contend that the broadcasting of late
music is beneficial to the music dealer.
A number of practical men in the music business
who make it a rule to analyze conditions as they
present themselves, take the latter view and they
use a practical gauge to estimate results. They point
out that today they are selling more music rolls, more
talking machine records and more sheet music and
music books, than ever before. And they claim the
only logical reason for the marked increase is be-
cause the public has been brought more in contact
with music, radio playing an important part in that
respect.
"In the pre-radio days people remote from the
cities, where, for instance, the new songs and dances
NEW SPARKLING SONGS FOR YOUR
COUNTERS
Your Arms Are Home Sweet Home to Me.
Yes, Dreams Come True. (Waltz Ballad.)
We Don't Know Where We're Going:. (Comic.)
Memories Dream. (Tery Pleasing Ballad.)
My Heart Calls, My Love, Come Back, Be True.
The Man That Catches Me Must Have the Good
Hard Cash. (Now All the Bage.)
Our catalog: is coming to the front from all points
of U. S. A. Write for our special trade rates,
J. S. UNGER MUSIC HOUSE, Music Pub.
Reading, Pa.
REMICK SONG HITS
Hello, Blue Bird
Blame It on the Waltz
Baby Face
Breezing Along with the Breeze
For My Sweetheart
I'm Looking Over a Four-leaf Clover
All I Want Is You
Moonbeam, Kiss Her for Me
I've Got to Get Myself Somebody to Love
I Need Lovin'
If I'd Only Believe in You
Here Comes Fatima
Gone Again, Gal
What Could I Do
Bye, Bye, Black Bird
would be looked for, were usually behind in their
accessions of the popular numbers and often, when
they got a few, the things already were passe," said
a Chicago manager this week. "The boys and girls
everywhere like to dance and they also like to be
abreast of the times in their dance music. In the
most remote places the youngsters are as eager for
the new numbers as are the boys and girls in the
big cities. They want the new rolls for their play-
ers, new records for their phonographs and new sheet
music and orchestrations for the musical groups. In
the old days they had uncertain mediums for acquir-
ing knowledge of the newest compositions. Today
they have equal opportunities with the boys and girls
in the biggest city.
"When a family out on the very edge of things
installs a radio set it puts itself in touch with the
actual sources of song supply. The boys and girls
hear the latest songs and dances and of course in
what they hear are many things that impress them.
It is easy to write to some dealer or, when they make
one of the regular visits to the city, they have ready
a list of rolls, records and sheet music to add to
their collections. In this way radio acts as a species
of up-to-date catalog.
"And, apart from the advantages pointed out, there
is the element of musical education, as you might
call it, accruing from radio. It is a sub-conscious
acquisition of musical taste and appreciation. Music
publishers and roll and record manufacturers note
the steady improvement in the public taste in music
and they act accordingly."
CONN CORNET ON RADIO.
When Al Sweet and his band played over Station
WLS in Chicago, the notice of the concert, including
Pechin's delightful solos, was prominently printed.
A recent special advertisement of the Conn Chi-
cago Co., 62 East Van Buren street, read: "Listen
to Al Sweet and his celebrated band—the beautiful
solos by Ernest F. Pechin on his cornet.
"Most bands and orchestras the country over prefer
Conn instruments. The artists in tonight's program,
of course, use and endorse Conn instruments. Try a
Conn yourself before you buy."
THE TRADE MARK "ELECTROLA."
The American Specialty Co. has failed in its appeal
to register as a trade mark the name "Electrola" for
radio receiving sets. The granting of the trade mark
was opposed by the Victor Talking Machine Co., on
the ground that the name is similar to "Victrola" and
would tend to confuse purchasers. The original
action of the Patent Office was in support of the
Victor Company.
PRIZE CHORUS SUNG.
The Swift & Co. male chorus gave its annual con-
cert at Orchestra Hall, Chicago, last week and sang
the prize winning song of the chorus' annual com-
petition, Samuel R. Gaines' setting of "Constancy,"
with a definite impulse that caused the audience to
demand a repetition. The Swift singers offer a prize
for a choral number for male voices every year.
NEW ELECTROBEAM RECORDS '
Latest Numbers in the Popular Music Announced in
Bulletin of Starr Piano Co.
The following new numbers in Electrobeam records
have been announced by the Starr Piano Co., Rich-
mond, Ind.:
Popular Dance—Oriental Moonlight (Oriental fox
trot), Arabian Knights, and A Tree in the Park (fox
trot), (Black Bottom Rhythm), Al Gentile and the
Americanas; Indian Butterfly (Naomi), (fox trot).
Johnny Sylvester and His Playmates, and I Found
a New Baby (Stomp), Andy Freer and the Cotton
Club Orchestra; She Looks Like Helen Brown (fox
trot), and Come Day, Go Day ('Til My Baby Comes
Back to Me, (fox trot-shuffle), Ross Gorman and
His Fire-eaters; Honest, I'm Wild About You (fox
trot), Lt. Matt's Rhapsodists, and In a Little Span-
ish Town (waltz), Felix Ferdinando and orchestra.
Whistling Novelty—Silver Song Bird (solo), and
Moonlight Dreams (solo), Sybil Fagan Ensemble.
Popular Vocal—Hush-a-Bye and Someday, the
Four Bachelors, and If Tears Could Bring You Back
to Me, and Coronado Nights, Irving Kaufman; Just
an Ivy-Covered Shack and If I Hadn't You, Delores
Valesco; If I Didn't Know Your Husband (And
You Didn't Know My Wife), and I Wonder How
I Look When I'm Asleep (comic vocal), Moe
Thompson.
Old-Time Fiddlin' and Singiir—Wreck of the
Royal Palm (Old-Time Mountain) and Wreck of the
Number 9 (Old-Time Mountain), Vernon Dalhart;
Long-Eared Mule (Old-Time Mountain) and Round
Town Gals (Old-Time Mountain), Ernest Stoneman
and Graysen County Boys.
ADDS ORGAN TO LINE.
Theater organs have been added to the lines of the
National Theater Supply Co., 121 Golden Gate ave-
nue, San Francisco, which carries everything needed
in the equipment of motion picture houses. H. Mogul
is manager of the organ division.
The Only
Completely
Equipped
School in the
United States
In Successful Operation for 24 Years
In its own new building especially designed and
equipped for its purposes.
Every branch taught, including Repairing.
Regulating and Voicing—All Player Actions,
with Demonstrating Specimens to work with.
Diplomas awarded and positions secured. Pri-
vate and class instructions. Both sexes.
School all year. Catalogs on request.
POLK'S COLLEGE OF PIANO TUNING
WILLARD K. POWELL, President
LA PORTE, IND.
J. H. REMICK & CO.
New York
Chicago
Detroit
FOR VKUE ECONOMY BUY
PERFECTION
Benches and Cabinets
The line that sells on sight and satisfies always
STYLE 25
Send for catalog and price list
PERFECTION PIANO BENCH MFG. COMPANY
15141520 Blue Island Ave.
Chicago, 111.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/
March 26, 1927.
The Background
A BUSY ROLL
DEPARTMENT
THE NEW
CAPITOL
WORD ROLLS
1694
1673
1686
1683
1682
1661
1685
1690
1696
1695
1691
1684
1687
1674
1689
1693
1688
1675
1679
1672
1678
1680
1676
1697
1681
1682
75c—LATE RELEASES—75c
A Little Music in the Moonlight
—Fox Trot
Candy Lips—Fox Trot
Don't Forget the Pal You Left at
Home—Marimba Waltz
Elsie Schultz-En-Heim—Fox Trot
Give Me a Ukulele*—Fox Trot
Gone Again Gal—Fox Trot
Knows His Groceries—Fox Trot
Hello, Swanee! Hello!—Fox Trot
How Could Red Riding Hood?—
Fox Trot
I Don't Mind Being Alone—Fox
Trot
If Tears Could Bring You Back to
Me—Fox Trot
I'm Tellin' the Birds—Tellin' the
Bees—Fox Trot
It Made You Happy When You
Made Me Cry—Fox Trot
I've Got the Girl—Fox Trot
My Baby Knows How—Fox Trot
My Girl Has Eye Trouble—Fox
Trot
Oh, How She Could Play a Uku-
lele—Fox Trot
Original Black Bottom D a n c e
She's Still My Baby—Fox J ftpe*-~.-.
Sidewalk Blues
Susie's Feller—Fox Trot
Tonight You Belong to Me—Waltz
Trail of Dreams—Waltz
When I First Met Mary—Fox Trot
When I'm in Your Arms—Fox
Trot
Within the Prison of My Dreams
—Fox Trot
Extra Choruses
A Longer Roll
Seventy-five cents
Printed Words
17
PRESTO-TIMES
Hand Played
Made of the best materials
obtainable.
Will please your trade and
double your sales.
Quality and price make
Capitol rolls the deal-
er's best profit producer
in a roll department.
Capitol Roll & Record Co.
721 N. Kedzie Are., CHICAGO, ILL
(Formerly Columbia Music Roll Co.)
MAKES SONGS AND CIGARS
Joseph Hoffman, of Burlington, Wis., Also Puts in
Some Time Directing His Own Orchestra.
Joseph Hoffman, 685 Reynolds street, Burlington,
Wis., is a busy man whose time between arising and
retiring each day is occupied in interesting and prof-
itable ways. One of the ways is song writing, in
which he already has proved his ability. "Dear Little
Pal," published in 1925, brought a sale of 10,000, and
is still going strong.
Mr. Hoffman is director of Hoffman's Orchestra,
and between engagements he occupies his time in
making the fragrant Hoffman cigars. He rolls and
twists the brown weed into an average of 200 cigars
daily. He learned the trade of cigar-making when
twenty, among a group of South Dakota musicians,
who put in their spare time at this work.
For seventeen years Mr. Hoffman has been making
cigars, his vocation, and directing his Hoffman or-
chestra for dances as an avocation. Yet he makes
more than twice as much money at his avocation or
hobby of music than he does at a trade that look
him a dozen years to learn.
New songs by Mr. Hoffman, to be published soon,
are "Smiling with a Broken Heart," "Wooden Shoe
Stomp" and "Waltz with Me." Some of these already
are in the hands of the music printers.
MONEY FROM COIN SLOTS
Profits Are Sure and Steady Where Piano Is Regu-
larly Baited with Clark Orchestra Rolls.
One of the most consistent workers and steady
moneymakers is an automatic piano, provided that
the owner keeps it equipped with the proper bait for
the nickels. And, just as the new roll is an attraction
to the coins, the old one, of which the patrons are
tired, is a deterrent to spending. The old music roll
in the automatic piano may be compared with the
old movie film in the motion picture theater. Both
are weak in attracting the coins. Nobody wants
to see the same film twice, nor hear 'the same music
roll the second time. At least no one is anxious to
pay money for the purpose.
That is a phase of human nature pretty well under-
stood by all whose interest it is to understand. But,
at the same time, there are automatic piano owners
so foolish as to neglect renewing rolls in their instru-
ments until the cafe or other place of call loses
customers. A new roll each week will work wonders
in rejuvenating a non-productive player.
The famous Clark Orchestra Rolls, made by the
Clark Orchestra Roll Co., De Kalb, 111., issues book-
lets and folders, furnished free on request, in which
valuable lists and suggestions for the trade are pub-
lished.
EXTENT OF SCHOOL MUSIC
Opportunities of Dealers in Promotion of Bands and
Orchestras Told in Conn Booklet.
The exact number of schools having bands and
orchestras is hard to determine. In order to get some
idea of wfiat proportion these represent, the Conn
Music Center made a survey in December, 1926, cov-
ering high school's in every state, and found that out
of the 772 replying to the questionnaire, 80.4 per
cent have general chorus work, 89.2 per cent have
either bands or orchestras or both, 87.2 per cent
have orchestras, 40.8 per cent have bands and only
10.8 per cent have neither of these musical organ-
izations.
The opportunities offered by the schools are great
for the music dealers.
Twenty-three million children are attending the
public schools of this country at the present time. At
least half of them are being taught music in some
form or another. The quality and the kind of music
they learn depend for the most part upon the music
supervisors.
Every year more schools are giving their pupils
instruction in playing musical instruments and have
as a result their own school bands an ensembles.
A booklet, prepared from actual facts and statistics
recently compiled by the Conn Music Center, shows
why there should be instrumental music in all schools.
A full text of the findings of this survey, covering
a large range of related subjects, such as the size of
the bands or orchestras, length of time formed, how
introduced, how supported, instruments preferred
and advantages of instrumental music, is given in
a special bulletin, "Music in High Schools," which
may be had without charge by writing to 'the Conn
Music Center, Elkhart, Ind. Another bulletin,
"Music in Colleges," covering a similar survey made
in colleges and universities, also is available.
CONN LINE IN SALT LAKE CITY
Consolidated Music Company Features the Band and
Orchestra Instruments in Very Effective Way.
The line of band instruments made by C. C. Conn,
Ltd., Elkhart, is being featured in an effective man-
ner by the Consolidated Music Co., Salt Lake City,
Utah. Window display of the musical merchandise
are always of the kind to create that interest that
results in sales. The newspaper publicity of the com-
pany also is a strong means towards the desired
results in sales. The following is a sample of the
copy:
"Big men in America have used music as an aid
to success in their careers. Your boy will have a
better chance in social, business or professional life
if you give him the chance to develop his musical
bump. Come in and let us show you an easy-play-
ing Conn instrument for band or orchestra. Every
normal youngster fairly aches to play a horn—your
boy will be fascinated." With appropriate illustra-
tions the advertisement was a great stimulati to
business.
NEW WESTERN ENTERPRISE.
Expert polishing, finishing and tuning will be done
by Harry Donnelly, polisher and finisher, formerly
with the Wiley B. Allen Co. of San Francisco, and
L. Stiemke, tuner, formerly with the G. F. Johnson
Piano Co. of this city, who have opened up a shop at
124 North Fifth street, in the same building with
Soliday Bros., piano movers, who do a great deal of
moving for the trade. Both of these men are experts
in their line and have established a reputation for
themselves with all with whom they have had deal-
ings.
PORTLAND TRADE VISITORS.
Among the recent visitors to the sheet music
dealers of Portland, Ore., was Carl Yager of the
John Church company. Other music representatives
to visit the Rose Cit}' recently were Felix Baer of
New York, representing Buegeleisen & Jacobson;
Clyde Wilson of Bruno; Morton J. Ross of the Illi-
nois Supply Co.; W. A. Wolf of the Continental
Music Co. of Chicago, and Fred Vogt of Suison &
Frey, Inc.
BOOKLET IN DEMAND,
C. M. Tremaine, director of the National Bureau
for the Advancement of Music reports that more than
two thousand requests from the United States and
Canada have been received for the new textbook,
"Piano Classes in Schools." Music clubs, music
supervisors, women's clubs and parent-teacher asso-
ciations were included among those who wrote for
the book.
FIFTY RARE VIOLINS.
A collection of violins, rare old ones, the property
of Emil Hermann, a violin dealer of New York and
Berlin, were exhibited in Portland, Ore., at the Hotel
Benson. The collection w r as valued at $350,000, com-
prised of fifty violins of the old masters. Mr. Her-
mann carried the violins in specially built trunks and
they were insured for $200,000.
/AUSIC PRINTERS
ENGRAVERS AND LITHOGRAPHERS
PRINT ANYTHING IN MUSIC
BY ANY PROCESS
SEND FOR QUOTATION AND SAMPLES
NC ORDER TOO SMALL TO RECEIVE ATTENTION
THE LARGEST EXCLUSIVE MUSIC PRINTER V E S T OF NEW YORK AND
THE LARGEST ENGRAVING DEPARTMENT IN THE UNITED STATES.
ESTABLISHED 1876
THE O T T O
CINCINNATI,
REFERENCE ANY PUBLISHER
ZIMMERMAN
SON
CO.JNC.
OHIO.
Enhanced content © 2008-2009 and presented by MBSI - The Musical Box Society International (www.mbsi.org) and the International Arcade Museum (www.arcade-museum.com).
All Rights Reserved. Digitized from the archives of the MBSI with support from NAMM - The International Music Products Association (www.namm.org).
Additional enhancement, optimization, and distribution by the International Arcade Museum. An extensive collection of Presto can be found online at http://www.arcade-museum.com/library/

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