March 26, 1927.
PRESTO-TIMES
ing the local Music Week committees in many prac-
tical ways.
The local Music Week committees are being helped
through a tie-up between the musical forces and the
informational service of the National Bureau for the
Advancement of Music. Members of the trade wish-
Wednesday Night's Recital, Under Auspices ing .to help musical groups in their towns should
apply to the National Music Week Committee, 45
of Chicago Piano Club, Proved an Event
West 45th street, New York City.
of Uncommon Interest.
The leading item in the publicity work is the Na-
The Beethoven memorial concert, in the American
tional Music Week seal. It is hoped to finance
Steel & Wire Co.'s recital hall, on Wednesday night,
National Music Week, in part, by the sale of these
drew a large and intensely interested audience. Four
seals, and they specifically show that theu ser is a
long Beethoven numbers, which made up the pro- supporter of the movement. The other publicity
gram—printed in full in another column of this issue items include the window display card, billboard
of Presto-Times, were listened to with absorbing- in- poster, round hanger, windshield poster, envelope
terest. It is an unusual thing to have a program of
stuffer in postcard form and Music Week announce-
entirely classical music given with the principal in- ment slide. The prices of the publicity matter are
strument a player-piano, but the audience seemed to small and it is suggested that the National Music
enjoy the concert as much as if it had been a "regu- Week seal be used by all local merchants, and espe-
lar"' recital of piano music interspersed with violin, cially by the music dealers on their correspondence,
cello and voice. And the audience was an intelligent parcels, music rolls, records, etc.
one in music, including musical critics, piano 'techni-
Window cards are being displayed by the dealers
cians, factory superintendents, dealers and others in their windows and within the store. Where there
connected with the music business.
are big Music Week entertainments, the dealers are
in many cases supplying the promoters of these
The performances demonstrated that the so-called
piano-player, the piano operated by foot power, is a events with complimentary copies of the window
card and billboard poster to which may be attached
success for accompanying solo instruments, stringed,
date slips announcing the local events.
wood wind, another piano or the voice. And the
As an illustration for their advertising, the mer-
occasion was one to awaken interest in the player-
piano. A grand player-piano, not an upright player, chants, may obtain from the National Music Weefc
Committee reproductions of its windshield sticker
das used.
These concerts seem to be the first in giving high which are sold at 10 cents for the mat and 20 cents
for the stereotype.
class and dignified classic programs. They certainly
should meet the purpose of their sponsors, which is
to awaken interest in the foot pedal player as well
as 'the reproducing instrument, and so to increase
sales in these instruments.
William Braid White, under whose personal direc-
tion Wednesday night's concert was given, gave also
an interesting resume of the purposes of the demon-
strations. He told of Beethoven and his composi- Headquarters of June Convention of National
tions, speaking of him as a modernist of his day and
Music Trade Associations Equipped with
saying that he would have welcomed 'the modern
Pianos by Bissell-Weisert Piano Co.
inventions which enable every home to hear really
great compositions.
The New Stevens Hotel, Chicago, opening April
It had been requested that the compositions to be 15, will have as a part of its regular equipment two
played in the elimination contests of the Chicago Chickering grands. The .•Bissell-Weisert Piano Com-
Piano Playing Tournament, presented on Wednesday pany, Chickering dealers in Chicago, contracted for
night, and the four Bach numbers—the Bouree, Third these pianos.
Two-Part Invention, the Solfiggietto and the Musette
The New Stevens Hotel will be the headquarters
—were added to the regular program to the evident
of the annual "conventions of the music 'trades the
delight of the listeners.
week of June 6 and the two fine Chickeriug grands,
in prominent positions in the great hostelry, will no
doubt add to the pleasure of the members and their
friends. The applications for rooms are very large
even at this early date, so that an audience for im-
promptu Chickering recitals already is assured.
New Opportunities for Trade Tie-Up Suggested for
MILWAUKEE PIANO CO. OFFICERS.
Music Week on May 1-7, Which Promises
At a recent nSljeting- of the board of directors of
to Exceed All Earlier Movements.
the Milwaukee Piano Company, Charles F. Netzow
Possibilities for new trade tie-ups with the Music was elected president, while Paul F. Netzow was
Week movement are outlined in a recent statement elected vice-president, and Elmer Netzow secretary
from the National Music Week Committee. A more and treasurer. Elmer Netzow has also assumed
widespread observance of National Music Week than active management of the company that makes the
ever before is promised for May 1-7.
Netzow piano.
As in the previous years, the music trade is co-
Bayley Music House of Detroit moved from
operating with the. plans for Music Week, both
nationally and locally. The manufacturers are. giving 2427 Woodward avenue to more commodious quar-
cooperation through their contact with their dealers, ters at 1429 Broadway, between John R and Grand
and the dealers in the various communities are assist- River, on March 1.
BEETHOVEN CONCERT
HEARD WITH DELIGHT
CHICKERING GRANDS
FOR HOTEL STEVENS
DEALERS PLAN FOR ,
MUSIC WEEK IN MAY
THE NELSON-WIGGEN SELECTOR DUPLEX ORGAN
The Nelson-Wiggen Piano Co., 1734 Belmont
aye., Chicago, announced the Selector Duplex
Organ early this week, of which a cut is here-
with shown. In an attractive brochure mailed
to the trade the new addition to the Nelson-
Wiggen line was described as follows:
The Nelson-Wiggen Selector Duplex Organs
will fill a long felt want for many places. The
combined volume and variety of tone with
moderate price and compact form, has made
this a very popular instrument, suitable for
Moving Picture Houses, Lodge Halls. Chapels
and other public places where organ and piano
music is desired. And being small and com-
pact it takes up very little room and can easily
be moved from one place to another without
great expense.
The Selector Duplex roll has no rewind,
which means that the instrument will play all
the time without waiting or delay for roll to
rewind. This feature is very valuable for many
purposes.
The Selector Duplex Organ plays a 10-tune
roll and is so arranged that the left side of roll
may contain Classic Music and the right side Jazz,
and one can switch from Classic to Jazz instantan-
13
ELECTRIC LIGHTS ON KEYS
TO GIVE PIANO LESSONS
Invention to Help Children Is Operated for
Teachers and Musicians at Aeolian
Hall, New York.
A piano keyboard equipped with tiny flashing elec-
tric lights at the base of each white and black key
and operated by pressing the keys of a second dic-
tating silent piano is the basis of a new method of
piano instruction demonstrated last week at Aeolian
Hall, New York, before a large audience of teachers
and musicians.
The device, called the "Visuola" by its inventor,
John C. Bostelmann, Jr., shows the pupil the notes
to be struck, indicating the rhythm, fingering and
phrasing of each group of notes.
Designed especially for the instruction of children,
the system is said to enable the pupil to memorize
pages of music within a comparatively few minutes,
this immediate achievement inspiring him to further
effort and accomplishment. On each light is a staff
on which appears 'the note which is the symbol of
the key directly beneath it.
Demonstrations by children, ranging from four
and a half to fourteen years old, pupils of Mrs. Bos-
telmann, the wife of the inventor, showed the prog-
ress made after a few minutes of instruction.
Among- the speakers who expressed the belief that
the invention would revolutionize musical education
were Ernest L. Crandall, president of the Visual In-
struction Association of America; George Gartlan,
director of music in the New York public schools,
and Dr. Guy M. Whipple, secretary of the Society
for the Stud}' of Education.
PORTLAND PIANO DISPLAY.
Sherman, Clay & Co., of Portland, Ore., are featur-
ing the new Italian model of the Cable-Nelson period
grand by an attractive window display in their main
window and by extensive advertisements in the local
press.
Becker Bros.
Manufacturer* ot
HIGH GRADE PIANOS
and PLAYER PIANOS
Factory and Wareroomk
767-769 Tenth Avenue, New York
For a
Bigger and Better
Business
There is nothing to compare
with the complete line of
M. SCHULZ CO.
The Players are RIGHT in
everything t h a t means
money to the dealers and
satisfaction to the public
You will never do anything better
than when you get in touch with
M. SCHULZ CO.,
NKUSON-WJGGEN SEL-EOTOU Dl'l'LEX ORGAN.
eously. Also, travel roll in either direction at high
speed" in order to select any piece on roll."
711 Milwaukee Avenue
CHICAGO
SOUTHERN SRANCH: 730 Candler BIdg., ATLANTA, GA.
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