PRESTO
May 22, 1920.
HERE IS SOMETHING
TO INTEREST DEALERS
Q R S Company Announces a "Demonstrator
Roll" Which Will Prove a Great Aid in
Every Store Where Player En-
thusiasm Prevails.
The Q R S Company steps once more to the fore
with something the trade will want. It is a help
to salesmanship and a convenience to both dealers
and their customers. It is a "Demonstrator Roll,"
and it is announced as follows:
In keeping with the Q R S policy of helpfulness
to its dealers, the production of a new roll is con-
templated. This roll will be known as the "Q R S
Bulletin Demonstrator," and will make its appear-
ance in conjunction with the June Bulletin.
In constructing the "Bulletin Demonstrator Roll"
there will be taken a sufficient number of bars of
each chorus of each number listed to give the hearer
an intelligent conception of the character of the se-
lection. Each excerpt will be properly identified for
purchasing guidance. While the "Bulletin Demon-
strator Roll" is intended, in part, for the music roll
purchaser, its use will be confined to the dealer's
warerooms and it will not be for resale.
The continuation of a monthly "Bulletin Demon-
strator Roll" will depend entirely upon its ability to
measure up to the intention back of its creation,
which is an easier method of introducing new Bul-
letin music to both the trade and the player owner.
6 7 Years of Improved Effort Are
Behind Every Piano Turned Out by
CABLE&SONS
THE OLD RELIABLE
ESTABLISHED 1852
Factory and Offices t
550-552 West 38th Street
NEW YORK
EVERY MAN. WHETHER
Directly or Indirectly Interested in
Pianos, Phonographs or the General
Music Trade
Should have the three booklets compris-
ing
PRESTO TRADE LISTS
No. 1—Directory of the Music Trades—
the Dealers List.
No. 2—The Phonograph Directory—the
Talking Machine List.
No. 3—Directory of the Music Industries
(Manufacturers, Supplies, etc., of
all kinds).
Price, each book, 25 cents.
The three books combined contain the
only complete addresses and classified
lists of all the various depart-
ments of the music indus-
tries and trades.
Choice of these books and also a copy of
the indispensable "Presto Buyer's Guide,"
will be sent free of charge to new sub-
scribers to Presto, the American Music
Trade Weekly, at $2 a year.
You want Presto; you want the Presto
Trade Lists. They cost little and return
much. Why not have them?
Published by
Presto Publishing Co.
407 So. Dearborn St.,
CHICAGO, ILL.
The advantages arising from the use of the "Bul-
letin Demonstrator Roll" will be immediately ob-
vious. The time now expended in trying over new
popular rolls for customers, the soiling of rolls be-
cause of repeated handling, the breaking of the seals,
indeed a very large part of the present waste of
time and material now expended in this operation
we hope will be eliminated by the use of this roll.
The "Bulletin Demonstrator Roll," however, must
be seen and intelligently tested before its claims of
value can be established. If the consensus of our
trade's opinion should dictate that it is not helpful,
we will discontinue it. We therefore hope that you
will give it a fair trial, write us whether or not it is
a help to you, and make any suggestions that may
occur to you for the roll's improvement.
The "Bulletin Demonstrator Roll" is a costly roll
to produce, and it is possible that its introductory
price, $1.00 each net, will have to be increased. The
demand we anticipate for it, however, represents a
quantity production sufficient to make an increase
unnecessary.
We thank you in advance for your co-operation in
giving this new roll the try-out we believe it de-
serves. Price—net $1.00—plus postage.
QUALITY FIRST
AND
FIRST QUALITY
Jesse French & Sons Piano Co.
FACTORIES at New Castle, Ind.
CLEVER SCHEME TO SELL
MUSIC IN NEW MEXICO
The Piano Sales Co., Roswell, Adopts Original
Way to Draw Attention to Hits.
The Piano Sales Company, Roswell, N. M., is
attracting considerable attention to its show win-
dows by clever displays. The firm makes up a new
sheet music story every week by using a combina-
tion of songs that will work together. It is proving
the most novel advertising scheme that has ever
been used by this progressive house. Hundreds of
people stop each day to read these stories and the
firm has made it an advertised fact to have a new
sheet music story every Monday morning. The
music is cleverly arranged on a three-step rack and
a sign is placed at the top instructing the reader to
read from left to right. The following may prove
suggestive to other dealers:
STORY NO. 1.
Baby—Girl of Mine—Tell Me—You're Still an Old
Sweetheart of Mine. Don't You Remember the
Time—On the Trail to Santa Fe—You and I—Let
the Rest of the World Go By—Do You Know—
Dardanella—The Vamp—A Regular Girl—Out of
the East—You Don't Know—Nobody Knows—Oh—
Peggy—You Cannot Make Your Shimmie Shake on
Tea—On a Dreamy Night—Can You Imagine—That
Naughty Waltz—Dancing at the 12 O'Clock Ball—
I Like to Do It—With You My Own—Dawg Gone
You—Tell Me Why—A Good Man Is Hard to Find.
STORY NO. 2.
Lucille—When Your Ship Comes In—Manyana—
All the World Will Be Jealous of Me—If I Could
Live Life Over—Slow and Easy—With You My
Own—In Old Kentucky—What Could Be Sweeter
—Kentucky Dream—Brings Back the Memory of
Lilac Time—In the Afterglow—I'm a Dreamer
That's Always Chasing Bubbles—When the Moon
Winks at You—Can You Imagine—Lovin'—On a
Dreamy Night—'N Everything—Do You Know—
Everybody's Lonesome Sometime—After All—A
Pretty Girl Is Like a Melody—In the Heart of a
Fool—To the Rescue—Julius Caesar—Because—
Everybody Wants the Key to My Cellar.
MUSIC IN COMMERCE.
In her address before the convention of the Texas
Music Merchants' Association in Waco, Tex., last
week, Madame Alma Webster Powell took the po-
sition that the time had passed when business could
be conducted merely on a commercial basis. She
asserted the development of human nature, es-
pecially that part which pertains to the spiritual,
demanded that religion be considered in business
matters.
Music, she declared, produced that
sentiment, that it created not only a desire
to do the right thing, but that it was con-
ducive to health, a material factor in fostering
physical as well as mental progress.
HANDLING IMPERIAL ROLLS.
AUSTRALIAN OFFICE:
94 Pitt St, Sydn«y, N. S. W.
"A Nam* W«U Knewn Sine* lt7I w
[1
STEGER
leMostVdludbl^Pianoin theVforld
|Steger & Sons
Leads
Others Follow
STEGER BUILDING
The
Jackson and Wabash
Piano Center of America
CHICAGO, ILLINOIS
AMERICAN
PIANO SUPPLY
COMPANY
Felts, Cloths, Hammers,
Punchings, Music Wire, Tun-
ing Pins, Player Parts, Hinges,
Casters.
The line of player-piano music rolls made by the
Imperial Player Roll Co., Chicago, is now handled
by the Weaver Piano Co., Inc., York, Pa., which
has a big outlet for the fine product of the Chicago
company. The Weaver Piano Co., Inc., is a dis-
tributer for the Imperial rolls in a territory of con-
siderable extent.
A Full Line of Materials for Pianos and
Organs
T. G. Rasner, Columbia, Ky., is exhibiting a violin
which does not contain wood. He says he received
instructions in a dream to tear down an old metal
sign and make it. It produces a peculiarly sweet
music, according to the Paducah, Ky., Sun.
American Piano Supply Co.
When in Need of Supplies
Communicate with Us.
110-112 E. 13th St.
New York
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