PRESTO
April 17, 1920.
REACHING FARMERS
THROUGH CLASS PAPERS
C. M. Tremaine Extends Service of National
Bureau for the Advancement of Music
to Largest Body of Citizens.
In addition to the steadily increasing publicity
which the National Bureau for the Advancement of
Music is obtaining for music through the daily press,
it is spreading its work by stimulating interest
among agricultural papers. C. M. Tremaine, Di-
rector of the Bureau, has been in communication
with several leading farm weeklies and monthlies
which have been aroused to the spread of the inter-
est in music among their readers, and which have
accepted the Bureau offer of co-operation in obtain-
ing appropriate articles in this field. The combined
circulation of these papers is over 1,500,000.
The first of the periodicals to enter into relations
with the bureau was the People's Popular Monthly,
Des Moines, Iowa, with a circulation of 650,000.
Upon Mr. Tremaine's advice, the editor selected
community choruses as the first of the democratic
music movements to be promoted.
The Farmers' Wife, of St. Paul, Minn., with a cir-
culation of 750,000, came next. The attention of
this attractive magazine was called to the work of
the bureau by R. H. MacKenzie, of the Jaeger-Mac-
Kenzie Piano Co.. Janesville, Wis. In correspond-
ence with The Farmers' Wife, Mr. Tremaine gave
many suggestions for the establishment of a Music
Service Department, that would be at once readab'e
and practical in filling the needs of the country
household.
The third of the periodicals in question is the
Prairie Farmer, published in Chicago. This maga-
zine has just held a contest in which letters were
.submitted by. readers on the "Place of Music in the
Home." The leading article in the April 3rd issue
was devoted to these letters. Mr. Tremaine is hop-
ing to make some sort of music in the Home De-
partment a regular feature of the Prairie Farmer,
and has already supplied some short articles along
this line which were immediately accepted.
NEW OFFICERS OF CABLE=NELSON
PIANO COMPANY, CHICAGO
HEPPE MEMORIAL GIFTS.
T. L. Powell, President; P. E. Mason, Vice-Presi-
dent; J. E. Cooke, Secretary-Treasurer.
The new officers of the Cable-Nelson Piano Com-
pany, Chicago, consist of the old officers, each ad-
vanced a step. The recent death of F. S. Cable,
president of the company, made a readjustment of
officers necessary.
As now constituted the officers of the Cable-
Nelson Piano Company are as follows:
T. L. Powell, who for many years was sales man-
ager and vice-president, is now president.
P. E. Mason, former secretary of the company
for many years, is now vice-president and sales
manager.
John E. Cooke, who for many years was treas-
urer, now holds the double office of secretary and
treasurer.
J. L. Barron, who has been connected with the
manufacturing end of the business for several years,
and was elected superintendent a short time before
Mr. Cable's death, is continued in that office and
in charge of the factory organization. Mr. Bar-
ron's work includes the purchasing of supplies and
the production of the pianos and playerpianos.
The business of the company will go right along
without a hitch. The men now at the helm have
long been associated with the house; they worked
with Mr. Cable; they knew his policies and will
carry on the business with the progressive spirit
that has always characterized the corporation from
the day it was founded. The same men are writ-
ing the business letters who have always written
them; the same salesmen are on the road; the same
mechanics are making the goods, and making them
better than ever.
The free distribution of square pianos to poor
and worthy people of Philadelphia has become air
annual event there. In accordance with this cus-
tom, made possible through a memorial fund es-
tablished by F. J. Heppe in 1907 in honor of his
father, Christopher J. Heppe, founder of the firm
of C. J. Heppe & Son, 1117-1119 Chestnut street,
when the firm named will celebrate its fifty-fifth
anniversary of its founding on April 19, fifty squares
will be distributed. Applications in writing, ac-
companied by letters from three responsible citizens
testifying as to the worthiness of the applicant,
and as to their musical need, are necessary from
applicants for pianos. A committee of represen-
tative newspaper men will make the awards.
ARTISTIC STEGER ADVERTISING.
There is a full page advertisement of the Steger
piano in this issue of Presto. It is a page that is
well worth careful study. And the foot-note which
accompanies the advertisement is both original in
its application and suggestive to any wide-awake
piano merchant. The advertising department of the
Steger & Sons Piano Mfg. Co. has put forth some
unusuallv forceful publicity matter and this week's
page is of the kind to impress the trade with the
accuracy of this statement.
FAVORS DAYLIGHT SAVING.
The Daylight Saving Bill for the state of Massa-
chusetts, which originated with' the Boston Cham-
ber of Commerce, has been "favored by the New
England Music Trade Association. The Massa-
chusetts House of Representatives has passed the
measure by a two-to-one vote. It is considered
possible that Gov. Coolidge will veto the bill if it
succeeds in passing the Senate.
KNABE REPRESENTATIVES
MAKE ENTHUSIASTIC START
Janney-Bowman, Inc., Is Detroit's Latest Firm
With Quarters in the Book Building.
Ralph D. Janney and O. H. Bowman, Detroit,
who have formed the Janney-Bowman Incorporated
and have secured the agency for the Knabe piano
in that city. These two young men, who have re-
ceived their training in the Knabe Warerooms in
New York undertake this venture with the best
wishes of their fellow salesmen. They are Knabe
enthusiasts and make an energetic start in the work
which they have undertaken. That is to make a
success of the Knake with the Ampico in Detroit.
In addition, they wil carry the Frankl-n and Arm-
strong pianos.
Ralph D. Janney has been with the Knabe organ-
ization since 1913, three years on the road and four
years in the Knabe retail department in special
charge of Ampico sales. O. H. Bowman spent the
early years of his life in the banking business but
for the last four years has been connected with
the Knabe Retail Warerooms, New York, specializ-
ing also on the sales of the Ampico.
Janney-Bowman Incorporated have secured spen-
did quarters in the Book Building, 43 Washington
Boulevard. Ralph D. Janney is president and G.
H. Bowman, secretary and treasurer.
If you could look
into the homes of
Behr Brothers Pianos
Behr Brothers instruments have a way of bringing"
happiness into the home. Their beauty of design, mellow-
ness of tone and durability have endeared them to music
lovers since 1881.
The Behr Brothers purchaser may choose any ac-
cepted type of instrument, upright, player piano, baby
grand or reproducing piano—each backed by that name
which has been famous for three decades, Behr Brothers.
The Behr Brothers line makes a lasting asset for the
dealer. Why not investigate it?
BEHR BROTHERS
WILLIAM J. BEHR, President
643 West 51st Street, NEW YORK
TRADE HAPPENINGS
ARE TOLD IN BRIEF
Views and Beliefs of Live Piano Merchants Aro
Presented.
Mary Elizabeth Norvel, the nine-year-old pianist
of Steamboat Springs, Colo., used a Steinway piano
in her recent recital in the Auditorium of the Knight-
Campbell Music Co., Denver.
The Gansett Piano Co., Providence, R. 1.. has
moved from the Hoyle building to a new building
on Cranston street.
Percy S. Foster, Washington, D. C, widely known
in piano trade, was recently elected president of the
District of Columbia Christian Endeavor Union.
Considerable additions to the Canal street store
of Philip Werlein, Ltd., New Orleans, are being
planned.
The LosAngelc-s, Calif., school board has bought
two A. B. Chase grands for use in the schools. The
purchase makes thirty-two pianos sold to the board
by the Bartlett Music Co.
Amie Dugas is the new sales manager of the
Bush & Lane Piano Co., Portland, Ore. Mr. Dugas
was formerly with Kohler & Chase, San Francisco.
W. Elinger, the Fort Madison, la., dealer, features
the Bush & Gerts pianos and players in a forcible
way in his territory.
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