Play Meter

Who did this? The answer seemed so simple. At first. It was an accident. This DataPrinf" - our hand-held computer printer used to electronically collect information from NSM Jukeboxes - fell out the door and under the wheels of a 2 1/2 ton truck. The routeman's truck. The company owner bought a replacement Data Print. Run overs by 2 1/2 ton trucks our warranty does not cover. In the process of ordering a new one, the owner offered as to how this DataPrint caused his collections to soar. 21 1/2% the first week. Just short of 23%, the next. Then the accident. Now ... our DataPrint does increase jukebox income. No doubt about it. It does it by reducing collection time. By immediately telling operators exactly what music to update. By providing totally accurate financial reporting. And by speeding up the process of settling accounts with location owners. All to say, DataPrint can - over a period of months "eek out" an easy 5% improvement to the bottom line, sometimes even 10%. But over 20%? Starting the first week? And all of those time-and-accuracy-type efficiencies, somehow, turning up directly in the cash box? Truth is, this DataPrint was murdered. It couldn't lie about what collect ions were ... and there's no way the routeman could make it lie. So it had to die. Near as we can figure it, the DataPrint was causing,maybe a quarter of t he increase ... t he jukeboxes had been earning the rest all along. We're not suggest ing that you buy a DataPrint to prevent theft. And we' re certainly not suggesting that routemen aren't usually honest. What we are suggesting is that, if you operate NSM Jukeboxes, you try applying the efficiencies of technology that our DataPrint can bring you. These efficiencies are the operator's greatest and most certain opportunity for increased profits in the 90's. It's also comforting to know that - by removing the possibility for human accounting errors, intentional or not - you' ll always know what your jukeboxes are really earning. If you don't currently operate NSM Jukeboxes, why not try one? All of today's NSMs are equipped with DataPrint computer information ports, among other advanced technology featu res, to increase efficiency and earnings. Maybe that doesn't mean much to you now ... but, remember, you'll be living with the jukeboxes you buy today for 10 years or more. And, yes, DataPrints can last that long, too. Just keep them out from under 2 1/2 ton trucks. We suggested the owner talk to his routeman a little further about the phenomenal increases our DataPrint inspired in cash box collections. God knows, we'd love to tell NSM Jukebox operators that all they have to do is buy one of these and their cash boxes will be over 20% fatter in a week. For full information on the NSM HyperBeam line and the name of the NSM Distributor nearest you, contact: But the owner was already way ahead of us. The Performance Machine™ And, as it turns out, the routeman had accepted a "more lucrative position" elsewhere and was declining further interviews. 11 58 Tower Lane Bensenville, IL 60106 (708) 860-51 00 FAX 5144 NSM © Copyright 1994 NSM Companies • Bingen, Germany & Bensenville, Illinois ™ DataPrint, The Performance Machine and HyperBeam are trademarks of NSM Companies - Bingen, Germany & Bensenville, Illinois