Play Meter

TABLE OF CONTENTS May 1994 Volume 20, No. 6 FEATURES Coinman Interview: Peter Casas 40 When the term "revenue sharing" comes to mind so does the name of Peter Casas, president of Diversified Coin Service, the first street operation to put the concept into practice. The outspoken Casas doesn't mince words, as in this sample quote: "We as an industry are data poor. We don't understand the needs of our locations or the ultimate end-user, the player." Casas understands the dynamics of the coin machine world and continues to explore ways to keep the street business viable. Family Focus: experts on FECs 54 Rhonda Fletcher, Rorie Keller, Mike Kerwin, Jack Siefert, and Joey Herd know what to encourage and what to avoid in the family entertainment center field. Find out more about their views on security, revitalizing redemption counters, promotions, customer awareness, and keeping customers happy-the ultimate goal of any family fun center. Spring Buyer's Guide 69 Redemption converts and true believers will want to check out our comprehensive listing of product in the following categories: novelties, kiddie rides, sports-themed games, coin pushers, cranes and rotaries, alley bowlers, r oll downs, non-ticket novelties, and specialty machines. A handy index at the finish line gives pertinent data on where to obtain the equipment. DEPARTMENTS News Bulletin Equipment Poll From the Editor News International News Up Front Cover Story Dollars & Sense 6 8 10 26 30 32 62 Company Profile Tournaments & Leagues Player's Perspective Management FAX Poll What's New Classified Calendar 172 178 182 189 193 195 205 254 COVER Data East first established a name in video games, then smoothly entered both the pinball and redemption markets. The newest pinball title, Royal Rumble, features World Wrestling Federation stars. Pictured , Cl-r): WWF's Doink, Shawn Michaels, Dink, and Razor Ramon.