Music Trade Review

Issue: 1941 Vol. 100 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, MARCH, 19U
7 Floors
for Exhibits
Already Assigned for
July
Convention in New York
The assignment of exhibit rooms for ply manufacturers,
the 40th Convention of the National Asso-
ciation of Music Merchants in July took
place at the Hotel New Yorker, New York
on February 2.6th, when a committee
composed of Harry W. Griffith, Griffith
publishers and radio
and phonograph manufacturers who have
already engaged space are Aeolian-
American Corp., Aeolian-Skinner Organ
Co., Baldwin Piano Co., Estey Organ
Corp., Estey Piano Co., Everett Piano Co.,
DRAWING FOR EXHIBIT ROOM ALLOTMENTS
W. A. Mennie, Sec. NAMM, Clarence S. Hammond, Treas. NAMM. David Jacobs, Jacobs Bros.. Phila-
delphia, Pa., Harry W. Griffith, Griffith Piano Co., Newark, N. J.
Piano Co., Newark, N. J; David Jacobs,
Jacobs Bros., Philadelphia, Pa.; Clarence
S. Hammond, Loeser Co., Brooklyn met
with Secretary W. A. Mennie and mem-
bers of the trade press and drew the
unidentified numbered cards by which
allotments of space was made.
That success of the Conventon is as-
sured is manifested by the fact that al-
ready 7 complete floors of the hotel
have been assigned to 119 Exhibitors in-
cluding 31 Piano and Supply Manufac-
turers, 62 Musical Merchandise Manu-
facturers, and Jobbers. 7 Music Publish-
ers and 18 Radio and Phonograph Man-
ufacturers who will occupy 220 room.
Exhibits will be displayed on the 2nd to
the 8th floors inclusive. Accomodations
on the 9th floor are available.
The Convention will open on July 29th
and last four days through August 1st.
Business meetings and exhibts will be
held at the Hotel New Yorker but the
Banquet at the Waldorf-Astoria.
Among the piano manufacturers, sup-
Gulbransen Co., Haddorff Piano Co., Hard-
man Peck & Co., Hammond Instrument Co.,
Janssen Piano Co., W. W. Kimball Co.,
Kohler & Campbell, Inc., Krakauer Bros.,
Lester Piano Co., Master Piano Co., Maas
Organ Co., National Piano Corp., Sohmer
& Co., Starr Piano Co., Story & Clark Piano
Co., Straube Piano Co., Weaver Piano
Co., Winter & Co., Rudolph Wurlitzer Co.,
American Piano Supply Co., Imperial In-
dustrial Corp., Pratt Read <& Co., Man-
ual Arts Furniture Co.. Thayer Action Co.,
Wood & Brooks, Schloss Bros. Co., Tonk
Bros. Co.. Ansley Radio Corp., Amperite
Co., Andrea Radio Co., Brunswick Radio
& Television Corp., Capehart Co., Decca
Records, General Electric Corp., Magna-
vox Co., Port-O-Matic Corp., Philco Corp.,
Presto Recording Corp., H. Royer Smith,
Stromberg-Carlson Corp., Turrnis Bros.
Alfred Music Co., Ashley Musical Supply
Co., Chart Music Publishers, Inc., M. M.
Cole Music Co., Boetsch Bros., Columbia
Recording Corp.
Chicago Musical
Takes on Pianos
To Distribute Conover and Cable
Instruments
PARNHAM WITH SCHILLER — CABLE
Announcement has been made by M.
H. Berlin, president of the Chicago Musi-
cal Instrument Co., Chicago, 111. and
Edgar B. Jones, president of the Schiller-
Cable Piano Mfg. Co., Oregon 111. that the
Chicago Musical Instrument Co., will
henceforth act as distributors for Conover
and Cable pianos in territories where these
pianos are not already represented.
At the same time it was announced
that John H. Parnham well known piano
manufacturer and executive has joined
the Schiller-Cable organization as an as-
sociate of Mr. Jones. He is now located
at the Oregon plant of the company.
The Chicago Musical Instrument Co. is
one of the most progressive musical in-
strument houses in the country with a
large followng of representative dealers
from coast to coast who are contacted by
a large staff of salesmen.
The Schiller Cable Piano Mfg. Co.
with its factory located in Oregon, 111.
offers exceptional opportunity for the
economical production of pianos. The
Conover piano has held an enviable repu-
tation for GO years and was established
and manufactured for many years by the
late J. Frank Conover who was considered
one of the most expert scale draftsmen
of his day. The Cable piano has also had
a nation wide reputation for quality and
many thousands of them are in use to-day
throughout the country.
Pays Tribute to
Mason & Hamlin
Last May the Martin Bros. Piano Co.,
Springfield, Mo., sold a Mason & Hamlin
concert grand piano to the Board of Edu-
cation for use in the auditorium of a new
high school.
In January this year an unsolicited letter
was received by C. G. Martin, head of the
Martin Bros. Co. from Harry P. Study,
superintendent of schools in which he
said:
"On May 28, 1940, we purchased from
you a Mason <& Hamlin concert grano.
piano, 8 ft. 1 1 ^ inches, which we have
just tested today after a period of con-
tinuous use since September 2nd, last, in
the new High School Auditorium, and this
is what we have to say about it:
"It is in fine shape; it is the best piano
in town. We are pleased with it. In
action, clean cut. right pressure, not too
light or too hard. As to tone, a good
balance between liquid tone and bril-
liancy of tone. We also note the evenness
of the registers. In fact, our musicians are
proud of it, and think it is a delightful
piano."
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW, MARCH,
San Antonio Music Co Staff
Hear Wurlitzer Experts at Meeting
A gala sales staff meeting was recently
staged by the San Antonio Music Co., San
Antonio. Texas at which besides the var-
ious department heads there was present
the sales force and teachers of the San
Antonio Store and managers of the Branch
Stores. Guests present included. Everett
Rothschild, Assistant Sales Manager, Ralph
W. Sperry, Chief Piano Technician, and
he had returned to DeKalb from General
Manager Cagle who said in part: . . .
"I do wish to say for all the members
of our organization, that everyone of us
thoroughly enjoyed your visit and the
great amount of personal benefit which
we received from the splendid construc-
tive talks by you, Ralph Sperry, and John
McDonald.
Sales Meeting and Banquet of the San Antonio M usic Co.. San Antonio, Tex.
"With the many advanced ideas in
John McDonald, Regional Director, of the
Rudolph Wurlitzer Co., DeKalb, 111. An Wurlitzer piano construction, their many
elaborate banquet was held at the St. exclusive patented features, plus the
beautiful styling of your complete line, ii
Anthony Hotel.
The meeting was conducted by Isaac was not a difficult task for the San An-
Bledsoe, president of the company and tonio Music Co. to more than double our
Paul Cagle, general manager, and during retail sales volume on this particular line
their opening remarks both expressed of pianos in 1940 as compared to 1939.
"We had two of our stenographers
their thanks to the members of their organ-
ization for the exceptionally fine record take shorthand notes of your splendid pre-
achieved in 1940. Then plans were out- sentation of the Wurlitzer piano and also
the very fine talk on construction by Ralph
lined for the coming year.
After the general business discussion Sperry. We have had copies of same
the three Wurlitzer representatives were typed for each number of our sales organ-
called upon to address the guests. The ization and we shall review the many
success of the meeting was manifested sales points we received in our sales meet-
in a letter received by Mr. Rothschild after ings during the coming months."
lfiejB\GONDA
SPINETSTYLE25
ANOTHER GOOD SELLING NUMBER
Beautiful individual stylings — Easy action and good tone values
ma\e good business.
JESSE FRENCH CORPORATION
NEWCASTLE, IND.
j
I
j
J
Those who attended the banquet and
sales meeting as shown in the accom-
panying photo included. Seated left to
right) around table; Alex Zaleski, Band
Instrument and Accordion Departments;
Gloria Gray, Accordion teacher; C. B.
Eastman, Sales Manager, Accordion De-
partment; Bill Emerick, Accordion Depart-
ment; Stephen Seffel, Bookkeeper; W. E.
Tisdale, Collector Harlingen Store; A.
Kleck, Shipping Department; T. LaBauve,
Sales Manager Austin Store; J. D. Pick-
thorne. Manager Band Instrument Depart-
ment Corpus Christi Store; E. Lucille Fitz-
Gibbon, Saleslady; Billie Stovall, Sec'y.
Accordion School; F. de Arrendondo,
Salesman; H. K. Wellborn, Manager Har-
lingen Store; Corinne Griffith, Accordion
teacher; Margaret Gallo, Piano and Accor-
dion teacher; Charlotte Sebastian, Accor-
dion teacher; foe O'Connor, Salesman;
Jacques Conrad, Manager Band Instru-
ment and Accordion Departments San
Antonio Store; Ray Fitzsimmons. Managei
Corpus Christi Store.
Standing (left to right): W. T. Mizzell,
Salesman, G. A. Hinckle, Office and Col-
Mgr. Cagle Entertains Ted Lewis
lections; Clarrisa Woodring. Credit Man-
ager Corpus Christi Store; Roy O'Neal,
Salesman; Helen Robinson, Sec'y. to the
General Manager; Paul H. Cagle, General
Manager; Isaac Bledsoe, President; Everett
Rothschild, Wurlitzer Assistant Sales Man-
ager; John McDonald, Wurlitzer Regional
Director; Ralph W. Sperry. Wurlitzer Chief
Piano Technician; C. P. Hughes, Service
Department; C. A. Huegele. Manager Ser-
vice Department; V. L. Pace, Service De-
partment; Ralph Dunning, Head Piano
Salesman, San Antonio Store.
Paul H. Cagle, general Manager of the
San Antonio Music Co., was recently
visited by Ted Lev/is, well known
vaudevillian and orchestra leader and on
that occasion he entertained him by play-
ing the Solovox attached to a Steinway
grand piano. So intrigued with this inno-
vation was Ted that a photographer
snapped the photo which is reproduced
herewith.
According to Mr. Cagle. December was
the largest month the San Antonio Music
Co. has had in 12 years. "We finished
up a very successful 1940" he said and
are looking forward to a record breaking
year in 1941." Mr. Cagle flew to New
York to spend Christmas but was unable
to stay for any length of time due to
business pressure.
The company is contemplating opening
a new store in Houston, Texas within the
near future in addition to those in San
Antonio, Austin. Victoria, Laredo, Corpus
Christi and Harlington.

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