Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MEDALS AWARDED THE MUSIC TRADE REVIEW
Volume 100. Number 3
March, 1941
Established 1879. and published monthly by Henderson
Publications. Inc.. at Radio City. 1270 Sixth Ave.. New York.
U.S.A. 1 Year $2. Two Years $3. Carleton Chace, Executive
Editor. Also Publishers of Radio-Television Journal & The
Talking Machine World, "Musical Merchandise" and
"Parts" ior wholesalers.
Only trade publication in the piano business.
Awarded five medals for "the best" in journalism.
The Everett Orgatron as installed in the St. Peter and St. Paul Cathedral in Indianapolis. Ind.
2735th Issue
ARELY discussed in the busi-
ness is the cost of wholesal-
ing pianos. No new form of
wholesaling has come into the
industry until last year, and it is now
catching the fancy of others. Much
piano wholesaling investigation has
been done by 17 organizations, three of
whom having acquired piano lines for
wholesaling; 6 have dropped all idea
of "going into" pianos because of the
apparent profit margin, and 8 are still
negotiating here and there to wholesale
pianos for factories. Only 2 of these
outfits have any idea of acquiring part
of the problem of factory management
or financial interest, one of these par-
titioning $50,000 from the bank roll
for such a purpose.
R
A
LL of this has happened since
a big band instrument mfr.
i acquired the sales rights for
I the Straube piano, but due to
the company also buying the Haddorff,
the actual "sales agency" work quickly
developed into becoming a "full
fledged piano mfr." with all its rami-
fications. However, this move didn't
throttle the idea with others, so now
we see the Weaver piano being sold in
a number of States by the Thomas
Berger Sales Agency, Cincinnati, O.;
the Janssen pianos being marketed via
Carl Fischer Musical Instrument Co.,
Inc., New York and the Conover and
Cable pianos by Chicago Musical I n -
strument Co. Older than any of
these, is the work of the Morris Siegal
agency handling the Jesse French in
certain territories. And more are to
come.