Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
20
THE MUSIC TRADE REVIEW, MARCH, 19U
With a few notable exceptions, retail
piano houses do not attach sufficient im-
portance to advertising. As a sales influ-
ence, its power can be set to almost any
height of production within the vision of
those who use it.
URGES NATIONAL CAMPAIGN
I should like to suggest that you piano
dealers exert every ounce of your influ-
ence toward the inauguration of a nation-
wide campaign sponsored and paid for
by all piano manufacturers. If this can
be done, YOUR advertising job will be
just started. It will be your responsibility,
through local advertising, to identify your
store with the nation-wide advertising of
the manufacturers.
Regardless, however, of what the manu-
facturers may do a year or two hence, you
can start now to sell pianos through the
right kind of advertising in your home
town newspaper. If you retailers will de-
termine to let advertising occupy a posi-
tion of importance second only to that of
general management in your stores you
will find, in time, that it deserves the high
rank you gave it.
Jay Fradkin Dies Suddenly
Jay Fradkin for 29 years connected with
the retail sales staff of Hardman Peck &
Co., New York, passed away suddenly
from a heart attack on February 17th.
Mr. Fradkin, besides being a successful
piano salesman was a talented musician
having studied at the Stern Conservatory
of Music in Berlin -where he was born 64
years ago.
He is survived by a widow Mrs. Kath-
erine E. Murphy Fradkin and a niece Mrs.
Henry Hoffman.
Mr. Fradkin's sister passed away sud-
denly just a week previous to his death.
Schools, Hotel,
Artist Buy Knabes
Popular
Standard • Educational
Vocal • Instrumental
Piano
Among recent sales of Knabe pianos
•were three Knabe grands delivered by
W. J. Dyer & Bro., St. Paul, Minn., to the
St. Paul schools. In Florida sales included
a grand to the Shelbourne Hotel, Miami,
a blonde mahogany Knabe to Cartoonist
Royston Crane, creator of Wash Tubbs
and Captain Easy, for his Orlando home.
The latter sale was made by the Joseph
Bailey Piano Co., Winter Park, Fla.
HARRY
JAMES
SONGS AND PICTURES FROM M O T H E R G O O S E LAND
Here is a collection of songs lor children that is presented in a way to be of
equal interest to the educator as well a s the child . . . Aside Irom the actual
song there are suggestions for dramatization, pantomime, dance and quiz
The book is so designed that it actually becomes the child s own
The draw
ings lacing each selection are to be colored either with crayon or water color
Such favorites as "lack and Jill". Mary Had A Little Lamb' , Pop Goes The
Weasel", "The Farmer In The Dell" and many others are included in the
contents
Price 50c
GONE WITH THE WIND PIANO MINIATURES
Piano Miniatures by Max, Steiner Irom Gone With The Wind' Here is a
lasting musical impression of the film score Arranged for Grades 11-111.
each miniature is the theme identified with one of the leading characters or
locations in the picture A photograph of the star and the character's theme
music appear on the same page
Price $1.00 complete
RAINBOW ALBUMS (4 ALBUMS)
! 8 S I
Book I—Bb Cornet Bb Clarinet and Eb Alto Sax. Arranged as solos, duets
and trios with piano ace
Book 1—Vocal. Complete Words and Music
Book 1—Piano Accordion. Standard System, approved by A A A
Book 1—Hawaiian and Spanish Guitar with piano ace
These lolios include "The Gqucho Serenade", "In An Old Dutch Garden
Trade Winds", "When The Swallows Come Back To Capistrano" and other
popular songs
Price 50c each album
VICTOR HERBERT PIANO ALBUMS FOR THE YOUNG
Ejjww*™
These are two albums arranged lor piano for Grade 11 by Lazelle Light
The first volume contains such favorites as ' Toy land , "To The Land Of My
Own Romance , March Of The Toys', "Gypsy Love Song" and others
Volume 11 includes Moonbeams ', "When You're Away". "Kiss Me Again "
"I'm Falling In Love With Someone" and others.
Price 75c each volume
GEMS OF H E UNIVERSE
AMERICAN PATRIOTIC SONGS
This is the most complete folio ever
compiled
Containing 200 world-
famous songs complete with words
and music and arranged for almost
every musical instrument including
Banjo, Trombone, Violin, Sax, Piano
and others
Price $1.00
The complete words and music to
"Don t Give Up The Ship", "Song
Of The Marines' , Wings Over
The Navy", ' Then-Now-Forever",
"There's A Long Long Trail". I Love
A Parade" and many others
Price 50c
MUSIC PUBLISHERS HOLDING CORP.
'
M WITMARK & SONS • HARMS. INC • BEMICK MUSIC CORP
RCA BUILDING (Rockefeller Center) NEW YORK, N. Y.
Presents
His Outstanding Trumpet Solos
With Piano Ace.
"CARNIVAL OF VENICE"
"CONCERTO FOR
TRUMPET"
"CIRIBIRIBIN"
"FLIGHT OF THE
BUMBLEBEE"
List Price 750 Each
•
and the
Harry James'
New Dance Arr.
"CIRIBIRIBIN"
"NIGHT SPECIAL"
"BACK BEAT BOOGIE"
Price 75^ Each
Publishers To Paramount Pictures
PARAMOUNT MUSIC CORPORATION
1619 Broadway, N. Y. C.