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THE MUSIC TRADE REVIEW, MARCH,
11
19U1
Spring
Peak Kits
For 1941 Greatest Value
Dealer has Been Offered
The 1941 Spring Sales Peak kits, the
first of which are now on their way to
music merchants, are the biggest value
of any yet offered, according to W. A.
Mennie, secretary of the National Piano
"The window streamers are in two dif-
ferent color combinations and there are
more of them. The counter cards are in
four colors. The sales manual has been
enlarged to cover more activities and to
last year 95 per cent said in response to
a questionnaire that they intended to re-
order this year.
The Spring Peak material was prepared
gratuitously by a committee of the
National Piano Manufacturers Association!.
Joseph H. Seltzer, advertising manager oi
Winter & Co., is president of the club, and
Lawrence H. Selz, publicity counsel, is
secretary. Other members of the Spring
Peek Committee include Chairman C. R.
Hogen, N. W. Ayer and Son; Charles
Freeman, Federal Advertising Agency; C.
S. Hammond of Frederick Loeser & Co.,
treasurer of the National Association of
Music Merchants; William Krieger of
Samuel C. Croot Co., and Mr. Mennie.
A kit may be obtained by sending one
dollar to Mr. Mennie at 45 West 45th
Street, New York, N. Y.
Master Personnel
All Piano Makers
John Anthony Head of New Com-
pany in New York
SPRING SALES PEAK
Own a Piano!
PROMOTION MANUAL
Some of the contents of the Spring Peak Kit offered dealers for Spring Peak Week
Manufacturers Association.
The kits are being distributed to re-
tailers to provide them with materials for
promoting musical instrument sales dur-
ing Spring Peak Week. .This will be
observed from May 4 to 11 and will coin-
cide with the general observance of
National Music Week.
"In building the 1941 kits the committee
was guided by the recommendations oi
dealers who used the 1939 and 1940 kits,"
Mr. Mennie reported. "As a result oi
these suggestions the newspaper adver-
tising mats have been scaled to the sizes
best suited to the average store. Stickers
in colors have been provided for use on
correspondence. Large buttons are in-
cluded for the lapels of dealers and sales-
men.
give fuller instructions for seeing them
through."
In addition to the items mentioned, the
kits contain spot announcements for radio
use, publicity stories for the dealer's local
newspapers and prepared speeches which
can be given by the music merchant
before luncheon clubs and similar groups.
"Although the kits sell for only a dollar,
the price represents only a fraction of the
cost of putting them together," Mr. Mennie
said. The nominal charge is made pri-
marily for the purpose of limiting the dis-
tribution to those who actually intend to
use them."
Last year the kits were ordered by more
than 650 merchants and the supply was
exhausted well in advance of National
Music Week. Of those who ordered kits
Among the new piano manufacturing
companies who have planned to hold an
exhibit this year at the Convention in
July, is the Master Piano Corp at 609
E. 132nd St., New York. The members of
this company arc all practical piano man-
ufacturers. John Anthony is President;
Charles Di Stefano is vice president,
Peter Nicoloni, Treasurer; Rocco Murano,
Second Vice-President; John Anthony, Jr.
Secretary. All of these men have in pre-
vious years been connected -with the
manufacturing division of the piano busi-
ness. Messrs. Anthony, Senior and Junior,
have for many years manufactured piano
cases, backs, panel stock, etc. At one
time, Mr.Anthony, Sr. was President of the
Master Cabinet Co. which, in its day,
made many thousand radio cabinets, and
he was also a Director of the old Bell
Piano Co. many.years ago.
Mr. Di Stefano was foreman of the
varnish department of Winter & Co. for
17 years and previous to that time was in
the varnish department of the plant of
Kohler & Campbell, Inc. Mr. Nicoloni was
foreman of the case making department
in the plant of Winter & Co., with whom
he was employed for 7 years, and pre-
vious to that time was with Looschen Piano
Case Co. in Paterson, N. J.
Mr. Murano spent 12 years in the
veneer department of Winter & Co.
At the present time, the Master Piano
Corp. is manufacturing a line of console
pianos 3 7 ^ " to 41" in height, sev-
eral new and attractive models. The
company is owned entirely by the men
above, and has no connection with any
other individual or corporation. Each one
of the officers of the company have be-
come expert in the departments which
they are now operating, and Mr. Nicoloni,
besides being an expert casemaker has
also designed some very attractive cases,
all of which are now being used.