Music Trade Review

Issue: 1941 Vol. 100 N. 3

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW, MARCH,
San Antonio Music Co Staff
Hear Wurlitzer Experts at Meeting
A gala sales staff meeting was recently
staged by the San Antonio Music Co., San
Antonio. Texas at which besides the var-
ious department heads there was present
the sales force and teachers of the San
Antonio Store and managers of the Branch
Stores. Guests present included. Everett
Rothschild, Assistant Sales Manager, Ralph
W. Sperry, Chief Piano Technician, and
he had returned to DeKalb from General
Manager Cagle who said in part: . . .
"I do wish to say for all the members
of our organization, that everyone of us
thoroughly enjoyed your visit and the
great amount of personal benefit which
we received from the splendid construc-
tive talks by you, Ralph Sperry, and John
McDonald.
Sales Meeting and Banquet of the San Antonio M usic Co.. San Antonio, Tex.
"With the many advanced ideas in
John McDonald, Regional Director, of the
Rudolph Wurlitzer Co., DeKalb, 111. An Wurlitzer piano construction, their many
elaborate banquet was held at the St. exclusive patented features, plus the
beautiful styling of your complete line, ii
Anthony Hotel.
The meeting was conducted by Isaac was not a difficult task for the San An-
Bledsoe, president of the company and tonio Music Co. to more than double our
Paul Cagle, general manager, and during retail sales volume on this particular line
their opening remarks both expressed of pianos in 1940 as compared to 1939.
"We had two of our stenographers
their thanks to the members of their organ-
ization for the exceptionally fine record take shorthand notes of your splendid pre-
achieved in 1940. Then plans were out- sentation of the Wurlitzer piano and also
the very fine talk on construction by Ralph
lined for the coming year.
After the general business discussion Sperry. We have had copies of same
the three Wurlitzer representatives were typed for each number of our sales organ-
called upon to address the guests. The ization and we shall review the many
success of the meeting was manifested sales points we received in our sales meet-
in a letter received by Mr. Rothschild after ings during the coming months."
lfiejB\GONDA
SPINETSTYLE25
ANOTHER GOOD SELLING NUMBER
Beautiful individual stylings — Easy action and good tone values
ma\e good business.
JESSE FRENCH CORPORATION
NEWCASTLE, IND.
j
I
j
J
Those who attended the banquet and
sales meeting as shown in the accom-
panying photo included. Seated left to
right) around table; Alex Zaleski, Band
Instrument and Accordion Departments;
Gloria Gray, Accordion teacher; C. B.
Eastman, Sales Manager, Accordion De-
partment; Bill Emerick, Accordion Depart-
ment; Stephen Seffel, Bookkeeper; W. E.
Tisdale, Collector Harlingen Store; A.
Kleck, Shipping Department; T. LaBauve,
Sales Manager Austin Store; J. D. Pick-
thorne. Manager Band Instrument Depart-
ment Corpus Christi Store; E. Lucille Fitz-
Gibbon, Saleslady; Billie Stovall, Sec'y.
Accordion School; F. de Arrendondo,
Salesman; H. K. Wellborn, Manager Har-
lingen Store; Corinne Griffith, Accordion
teacher; Margaret Gallo, Piano and Accor-
dion teacher; Charlotte Sebastian, Accor-
dion teacher; foe O'Connor, Salesman;
Jacques Conrad, Manager Band Instru-
ment and Accordion Departments San
Antonio Store; Ray Fitzsimmons. Managei
Corpus Christi Store.
Standing (left to right): W. T. Mizzell,
Salesman, G. A. Hinckle, Office and Col-
Mgr. Cagle Entertains Ted Lewis
lections; Clarrisa Woodring. Credit Man-
ager Corpus Christi Store; Roy O'Neal,
Salesman; Helen Robinson, Sec'y. to the
General Manager; Paul H. Cagle, General
Manager; Isaac Bledsoe, President; Everett
Rothschild, Wurlitzer Assistant Sales Man-
ager; John McDonald, Wurlitzer Regional
Director; Ralph W. Sperry. Wurlitzer Chief
Piano Technician; C. P. Hughes, Service
Department; C. A. Huegele. Manager Ser-
vice Department; V. L. Pace, Service De-
partment; Ralph Dunning, Head Piano
Salesman, San Antonio Store.
Paul H. Cagle, general Manager of the
San Antonio Music Co., was recently
visited by Ted Lev/is, well known
vaudevillian and orchestra leader and on
that occasion he entertained him by play-
ing the Solovox attached to a Steinway
grand piano. So intrigued with this inno-
vation was Ted that a photographer
snapped the photo which is reproduced
herewith.
According to Mr. Cagle. December was
the largest month the San Antonio Music
Co. has had in 12 years. "We finished
up a very successful 1940" he said and
are looking forward to a record breaking
year in 1941." Mr. Cagle flew to New
York to spend Christmas but was unable
to stay for any length of time due to
business pressure.
The company is contemplating opening
a new store in Houston, Texas within the
near future in addition to those in San
Antonio, Austin. Victoria, Laredo, Corpus
Christi and Harlington.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW, MARCH,
11
19U1
Spring
Peak Kits
For 1941 Greatest Value
Dealer has Been Offered
The 1941 Spring Sales Peak kits, the
first of which are now on their way to
music merchants, are the biggest value
of any yet offered, according to W. A.
Mennie, secretary of the National Piano
"The window streamers are in two dif-
ferent color combinations and there are
more of them. The counter cards are in
four colors. The sales manual has been
enlarged to cover more activities and to
last year 95 per cent said in response to
a questionnaire that they intended to re-
order this year.
The Spring Peak material was prepared
gratuitously by a committee of the
National Piano Manufacturers Association!.
Joseph H. Seltzer, advertising manager oi
Winter & Co., is president of the club, and
Lawrence H. Selz, publicity counsel, is
secretary. Other members of the Spring
Peek Committee include Chairman C. R.
Hogen, N. W. Ayer and Son; Charles
Freeman, Federal Advertising Agency; C.
S. Hammond of Frederick Loeser & Co.,
treasurer of the National Association of
Music Merchants; William Krieger of
Samuel C. Croot Co., and Mr. Mennie.
A kit may be obtained by sending one
dollar to Mr. Mennie at 45 West 45th
Street, New York, N. Y.
Master Personnel
All Piano Makers
John Anthony Head of New Com-
pany in New York
SPRING SALES PEAK
Own a Piano!
PROMOTION MANUAL
Some of the contents of the Spring Peak Kit offered dealers for Spring Peak Week
Manufacturers Association.
The kits are being distributed to re-
tailers to provide them with materials for
promoting musical instrument sales dur-
ing Spring Peak Week. .This will be
observed from May 4 to 11 and will coin-
cide with the general observance of
National Music Week.
"In building the 1941 kits the committee
was guided by the recommendations oi
dealers who used the 1939 and 1940 kits,"
Mr. Mennie reported. "As a result oi
these suggestions the newspaper adver-
tising mats have been scaled to the sizes
best suited to the average store. Stickers
in colors have been provided for use on
correspondence. Large buttons are in-
cluded for the lapels of dealers and sales-
men.
give fuller instructions for seeing them
through."
In addition to the items mentioned, the
kits contain spot announcements for radio
use, publicity stories for the dealer's local
newspapers and prepared speeches which
can be given by the music merchant
before luncheon clubs and similar groups.
"Although the kits sell for only a dollar,
the price represents only a fraction of the
cost of putting them together," Mr. Mennie
said. The nominal charge is made pri-
marily for the purpose of limiting the dis-
tribution to those who actually intend to
use them."
Last year the kits were ordered by more
than 650 merchants and the supply was
exhausted well in advance of National
Music Week. Of those who ordered kits
Among the new piano manufacturing
companies who have planned to hold an
exhibit this year at the Convention in
July, is the Master Piano Corp at 609
E. 132nd St., New York. The members of
this company arc all practical piano man-
ufacturers. John Anthony is President;
Charles Di Stefano is vice president,
Peter Nicoloni, Treasurer; Rocco Murano,
Second Vice-President; John Anthony, Jr.
Secretary. All of these men have in pre-
vious years been connected -with the
manufacturing division of the piano busi-
ness. Messrs. Anthony, Senior and Junior,
have for many years manufactured piano
cases, backs, panel stock, etc. At one
time, Mr.Anthony, Sr. was President of the
Master Cabinet Co. which, in its day,
made many thousand radio cabinets, and
he was also a Director of the old Bell
Piano Co. many.years ago.
Mr. Di Stefano was foreman of the
varnish department of Winter & Co. for
17 years and previous to that time was in
the varnish department of the plant of
Kohler & Campbell, Inc. Mr. Nicoloni was
foreman of the case making department
in the plant of Winter & Co., with whom
he was employed for 7 years, and pre-
vious to that time was with Looschen Piano
Case Co. in Paterson, N. J.
Mr. Murano spent 12 years in the
veneer department of Winter & Co.
At the present time, the Master Piano
Corp. is manufacturing a line of console
pianos 3 7 ^ " to 41" in height, sev-
eral new and attractive models. The
company is owned entirely by the men
above, and has no connection with any
other individual or corporation. Each one
of the officers of the company have be-
come expert in the departments which
they are now operating, and Mr. Nicoloni,
besides being an expert casemaker has
also designed some very attractive cases,
all of which are now being used.

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