Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Volume 99. Number 4
April, 1940
/io
ifaIon
Established 1879, and published monthly by Henderson
Publications, Inc., at Radio City, 1270 Sixth Ave., New York,
U.S.A. 1 Year $2, Two Years $3. Carleton Chace, Executive
Editor. Also Publishers of Radio-Television Journal & The
Talking Machine World, "Musical Merchandise" and
"Parts" for wholesalers.
Only trade publication in the piano business.
Awarded five medals for "the best" in journalism.
MEDALS A W A R D E D THE. M U S I C TRADE REV/JEW
The new attractive Piano Salon oi L. Bamberge & Co., Newark, New Jersey,
opened on February 20th
P
C
I
D
IANO manufacturers some-
times forget that dealers are
very friendly with each other
—enough in numbers so that
comparisons of wholesale prices are
made, which is rather distressing to
special prices. Some mfrs. are known
as having one price and it is the estab-
lishment of such a reputation that
eliminates all forms of barter and adds
to the good will and prestige of the
goods sold.
T seems to be the conclusions of
dealers that the industry has ad-
vanced in manufacturing to a
superlative point far exceeding
the standards of wholesaling or the
handling of retail selling. Our constant
aim is presenting ideas on better re-
tailing, but some day the manufac-
turers will take the necessity to heart
of using educational literature and
personal activity so that the piano
dealer will either do his present selling
easier, or with the same amount of hard
work increase the business by about
50%.
R I T I C I S M from dealers is
heard as to the way they are
handled by wholesale reps.
The opinion is expressed that
these reps seem to operate on their
own without any rules from the fac-
tories. In other words; lack of skilled
direction of wholesale reps finds the
result in less sales even with business
being good.
EALERS also say that there
isn't a great deal of special
emphasis made by wholesale
men on the brand that they
sell. The attitude being that dealers
will do the best they can under all
circumstances and a fair share of the
business is all that is wanted. They
think that if wholesale men would be
more gracious to salesmen, tuners and
other wareroom staff members, and
would have some ideas for selling to
impart to the sales force, that more
pianos of that brand would be sold. In
other words, if a dealer is selling five
different makes of pianos, one brand
by personal promotion would get a