Music Trade Review

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44
The Music Trade Review
JUNE 19, 1926
•
HELLO,
ALOHA
ADORABLE
HOW ARE YOU?
W o r d s Jnif
MCs y
Music iji
'
Music lay
A
RAY WYNBUW
ABEL BAER
wie brightest, Snappiest dxid
latest FOXTROT Sensation
Superb Dance RkythmJ
*YOU
CAN'T
"Words and M u s i c i> y
WALTER DONALDSON
, and PAUL ASH
A
lOM FOHD
L. WOLFE GILBERT
k
ThatSWhy
I LovcHbu
Jill that the Title implies-
^Aw adorable Fox Qrot Song!
GO
"VILOMG
V1TH
ANY
y-A Donaldson
Delight/
Qhe Fox Trot Ballad You'll Want
To Hear Again and Again/
'FEIST'
The House of Feist, Its Policies and
the Organization That Carries Them Out
most arrangers; with Cliff Odoms as the master
hand in charge of the mechanical reproduction
department; with Henry Heine, who for twenty-
three years has been charge d'affaires of the
transportation department; with Meyer Jacobs
"You Can't Go Wrong With Any Feist Song," a Slogan That Has Stood the Test of Nearly Three in charge of the counting room; with Major
Decades of Activity in the Music Publishing Field Successfully
Arthur Hoffman at the head of the secretarial
staff; with Lester Santly heading the special
**V7" OU can't go wrong with any Feist song" slogans, and since Printer's Ink is the repre- service department dedicated to the needs of
•*• is probably the only slogan ever created sentative advertising and advertisers' trade the band and orchestra leaders; one can easily
and used by a music publishing concern thai: paper, the inclusion of the Feist slogan among understand why Leo Feist, Inc., has found its
has become known wherever music is known, the fifty was indeed noteworthy.
place as one of the popular music houses in
and that means practically all over the world.
America. Every department, including the art
It is not generally known but nevertheless it
The slogan indicates exactly what the music is a fact worth remembering that the slogan
department, which is responsible for the well-
publishing house of Leo Feist, Inc., stands for. forms a basis on which all Feist publications planned and attractive title pages and advertis-
Among professionals, singers, orchestra leaders
are issued. Putting it differently, a composition ing matter, under the direction of F. V. Ranck,
must stand the test of that slogan before it is is equally well manned by the best talent pro-
curable. The general publicity department is
finally issued to the profession, the trade and
under the able direction of Miss Estelle Karn,
the public.
whose experience in the theatrical world has
Leo Feist, Inc., was founded by Leo Feist
in the month of August, 1897, with a business made her a valuable adjunct to the general ad-
vertising department of the corporation.
policy and ample funds, together with a healthy
And so one could go on ad infinitum
ambition to make for itself a place in the fore-
most ranks of the industry. Beginning its throughout the various divisions and subdivi-
sions of the business.
career in an office at 1227 Broadway, corner of
It is probably the only popular publishing
Thirtieth street, just large enough to hold two
chairs, a desk, a piano and two rows of shelves house occupying its own building, containing
above the piano, it started on its way, building 30,000 square feet of floor space exclusively used
for music publishing, at 231-235 West Fortieth
a foundation slowly on a policy that could not
then and cannot now fail to succeed—a square street, New York, and directly in the heart of
deal to the authors and composers, business the industry.
methods of the highest type in its dealings with
In the hits that have been issued by the
the dealers, together with a knowledge and lib- House of Feist will be found hundreds of those
eral use of advertising space in the best trade that were the most prominent in the last thirty
papers and eventually in the best national pub- years, beginning with "Smoky Mokes," its first
lications. It was this formula, firmly imbedded
real hit of 1898, up to and including "Horses,"
not only in the mind of Mr. Feist, but in all one of the Feist hits of 1926.
who were then and who are now associated
with the firm, that caused it to grow and grow
and prosper. The first employe was Edgar F.
Bitner, who was bookkeeper, porter, errand
boy, et al. Mr. Bitner is now general manager
and treasurer, and upon his shoulders rests
the burden of carrying on, as Mr. Feist has
for the past few years given but little of his
time to the general business activities of vhe
March Victorious
corporation.
Leo Feist
(Mabel Metager-Wright)
From the beginning Mr. Feist was determined
and bandmasters it means a brand of publica-
Pacific Patrol
to
surround
himself
with
the
best
talent
procur-
tions representing all kinds and grades accepted
(Mabel Metatger-Wright)
and appreciated by the various tastes of the gen- able in every department of the business. That
Reliance March
eral public. To the trade at large it means he has succeeded is best answered by the posi-
(Clifford)
that when a Feist number is published it is tion of the company in the industry and the
Victorious
Eagle
esteem
in
which
it
is
held
by
all.
With
M;\
Bit-
issued because it has been tried and found
(Rosey)
worthy of a place upon the counters and shelves ner at the helm of the executive end of the
American Beauty March
of the music dealers. They know it is a se'ler. business, ably assisted by J. A. Decatur, with
(Williams)
The general public recognizes it as a trade- Phil. Kornheiser at the head of the professional
mark of such vocal and instrumental composi- department (and who will dare say that there
Knights
of
Columbus March
tions as are entitled to a place upon their pianos. is a better professional man in the industry than
(Clifford)
The same holds good for the owners and users Phil), who, with Solly Cohen and other able
Valiant Volunteers
of mechanical instruments which serve to repro- lieutenants, sergeants and corporals, guides the
destines
of
all
the
Feist
branch
offices
situated
(Mabel Metager-Wright)
duce music.
Conclusively, therefore, the slogan, "You in all the key points of the United States under
Order Through Jobber or Direct
can't go wrong with any 'Feist' song," means the direction of able and efficient managers;
with
Lee
Orean
Smith,
as
general
manager
of
exactly what it reads.
Printers' Ink in a recent issued included the the. department of arrangement, ably assisted
Publishers
Feist slogan among fifty of the best-known by Frank Barry and a corps of America's fore-
School, Lodge and
Assembly Marches
Hinds, Hayden & Eldredge, Inc.
New York City