Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
THE
MUSIC
MASTER
TRADE
REVIEW
SERMON
APRIL 26, 1924'
SONG
ONLYA BUTTERFLY
Be First
With A Hearst
HEARST
MUSIC PUBLISHERS OF CANADA
Be First
With A Hearst
LIMITED
taining millions, nor is it possible to reduce the
will bring back a renewed interest in popular
piano music and create a wide sale for the selec- enthusiasm or, as some term it, the necessity of
tions of "Sitting Pretty" and his coming shows. the automobile. These factors, however, are
Whether or not he finds the move profitable, decisive ones.
Composer of "Sitting Pretty" States Music of
or successful, will be watched with interest.
Production Will Be Heard Exclusively in The methods of exploiting popular songs have
undergone radical changes during the past few
Production Only
years. The vogue of the modern orchestra has
The latest American writer to add his com-
The announcement of Jerome Kern, the well- lured thousands of people away from their positions to the Harold Flammer catalog is
known composer, following the Broadway ap- homes nightly. The method of releasing each
Geoffrey O'Hara. One song, "My Country," to
pearance of his latest musical comedy, "Sitting month on a national scale complete new record
a beautiful Gorden Johnstone poem, is a very
Pretty," that the music of the show would be and player roll lists also called for a change in
timely song for Memorial Day, July 4 or Flag
heard exclusively in that offering, has already exploitation plans. Speed is necessary and quick
Day. It is a song which stirs the heart of
created widespread comment.
According to action on a national scale was important in
every true American. "The Hunter's Loud Hal-
Mr. Kern's plans the musical numbers will not order to get a return from such widespread loo" is a man's song with vocal effects such as
be available for public rendition by dance or- territory. There may be something in Mr. only O'Hara can write. It will win any audi-
chestras, motion picture houses, or be mechani- Kern's plans. Whether the exploitation of pop- ence.
cally reproduced on talking machine records, ular music can be successfully reverted back
Geoffrey O'Hara is one of the most widely
to the style of a decade ago is open to question. known of art song writers.
player rolls, or through the radio.
While Mr. Kern seemingly has described
His detailed reasons for making these restric-
tions are that the modern orchestra is a detri- some outside activities that affect the sales of
popular music, he has by no means covered the
ment to the proper exploitation of melodies of
the better sort and this and the other factors subject fully. He does not mention the 18,000
mentioned are vitally responsible for a reduc- photoplay houses throughout the country, a
I Wonder Who's Dancing
product of the last decade, which has somewhat
tion in the sales of sheet music, the lack of
With You Tonight
interest in the piano, and has a tendency to put changed the night home life of the country and,
undoubtedly, has affected the sales of sheet mu-
them into disuse.
Where the Lazy Daisies
Sales of piano music of the popular and semi- sic. He failed to say anything about the auto-
Grow
mobile,
a
product
of
the
last
decade,
at
least
in
popular sort have for the past few seasons been
Twilight Rose
confined to outstanding hits. Numbers that its wide use, which takes thousands of people
could be termed of second best caliber have away from their homes and consumes much of
If
You'll
Come Back
little activity and Mr. Kern hopes that his move their time which was formerly given to enter-
Steppin' Out
tainment. It is estimated there is one automo-
bile to every eight persons in the United States,
Watching the Moonrlse
which is, approximately, one to each family.
Arizona Stars
The mechanical production of music can be
Send Your Stock Orders Now!
U
n
t
i
l
T
o m O r r O W (Hasla Manana)
restricted; the public playing for profit can be
The Sales Are Enormous!
eliminated; but the photoplay houses through-
Bring Back the Old
out the country cannot be prohibited in enter-
200% PROFIT
Jerome Kern's Statement
Marks New Departure
O'Hara With Flammer
REMICKS BEST SELLERS
Fashioned Waltz
Hula Hula Dream Girl
World Famous
MITJ"ALWAYf- J UJIT/-/iONLY
MCKINLEY
DETROIT
* MUSIC <*
50 New Numbers and New
Catalogs NOW READY for 1924
also
( tioM'f reprint*, s a l i i h l c c o p y r i g h t s for p i a n o ,
|ii:niii d u e t s , violin iitxl p i a n o m u s i c , m u s i c a l
ri'adi i>K s .
sl;i IMI;I r
sonijs,
>a \o|ilion<-
and
piaiiii m u s i c .
Mii-.ii- perfect I,v tinsi-ri'd.
p;i(ier
New litle p u s - s .
Write
I'rinleil on the
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
'Just One More Night in
Your Arms"
"Little Town in the Ould
County Down"
BUY YOUR MUSIC FROM
BOSTON
Publishefs
Walter Jacobs, Inc.
JACOBS' PIANO FOUOS ( V O L S )
A Complete Library for Photo-Play Pianists
best
Oliver Ditson Company
MCKINLEY MUSIC CO.
•^
• • CHICAGO
Music Engravers and Printers
"MONNA VANNA"
for S a m p l e s a n d I.ilienil
S a l e , I'lan T o - d a y
1501-1515 E. 55th St.
• • • NBW YORK
ROBERT TELLER SONS & DORNER
We are the publishers of the
much talked of
I'itKi: r.VTAi.oos WITH STOCK OKDI:KS
JEROME H. REMICK6CO.
FREDFLSHER7*
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
HThisic Publisher's^
VEST 4SA BISEET. WW WOE U S
CHICAGO
The
PUBLISIIKRS,
PRINTERS AND ENGRAVERS OF M U S I C
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.
Sequel Song to Chasing Rainbows
^
WAITING for THE R A I N B O W
A Veritable
Be First
With A Hearst
Pot oF G o l d
For Every
Dealer
f FSEfSMiBEgggg.
;^^^"=!=^jf^^!!|||^^^^=s==^
1 '•—"—
— ^ ^ MUSIC
T ^ T PUBLISHERS
T T ^ ^ ^ OF
^ CANADA
^flT^T?!??'™**'^
HEARST
LIMITED
|
1
Se First
Wifft A Hearst