Music Trade Review

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NUVElolBEI( 17, 1923
MUSIC
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ltBVlEW
"MlONIGHT ROSE WEEK" PLANNED
NEW SHEET MUSIC DEPARTMENT
Beginning November 26 M. Witmark & Sons
Will Begin Intensive Sales Drive on This
Number Throughout the Country
Poling Music Co ., of Akron, 0., Finds Heavy
Demand Since Its Establishment
Th e w ee k of November 26 will Qf' arr anged
a s a "!\{idni ght R ose Vl eck" by the trade
throurdl th e announcement a nd ar ran g-c ment s
mad e by M. \,Vilmark & Son s, the publi s her s.
The plans ca ll for one of tbe mo s t illten s ive
sa les drives ev er inau g urated on a popular SO ng
and dan ce success .
The enti re sales, profe ss ion a l, ban d and or­
c hestr a d e partments, as well as th e various
branch offi ces and repr esentative s of the \.vit­
m ark organi za tion, arc to ta ke part in th e
coming campai g n. T he atres eve ryw her e will
program the nu mb er. lJance orchestras ev e ry­
where, motion pi ct ure hou ses and ca barets and
oth er .pl aces where music hold s s win g will fea­
ture " Midni g ht l~ose. "
1'Ians for m any window display s and the
fe a turin g- of "M idn ig ht kose" o n mu s ic cou nt ers
have b ee n arr anged with r etail e rs. The \,vit ­
Illark or gani zation ha s issued some ver y effective
adverti s in g material for thi s purpos e. It in­
cludes spec ial title pa ges, streamers, han g er s,
c ut-outs a nd other sa les creators.
"LITTLE NELLIE KELLY" SCORES
Dealers in Buffalo, Upon Its Appearance There,
Report Heavy Demand for Numbers
TI UF F\LO, N. Y., No\'e mbe r 12.-Geo rgc M.
Cohan's n ew musi cal play, "Little Nellie Kelly,"
recentl y appear in g in Buffalo, was one . of Ih e
mo s t su cc essful mu sical plays, as far as th e
musi c was con ce rned, appearing in Bu ffa lo in
some time.
"\,ve ha ve so ld four times as man y copies of
Ihe ' Littl e ~ e llie K e ll y' se ri es as a ny o ther
Illu sicrt l pl ay ap pea ri ng her e r ecently," s aid the
sa les wo man be hind th e counter in on e of Ihe
lar ge mu s ic s tores of th e c il y . "The Name of
Kell y, " as fealured b y Officer Kelly, is one of
th e hi ts. "A ll in th e Wearin g," "Nelli e Ke lly,
1 Lo ve Y ou," "You Remind Me of My Mot h e r "
,ere the most po pul a r numb ers on the Vic tor
.record s, accordin g t o a number of talkin g ma­
chine dealer s.
The pla y a bound s with · p~ p and tune, as
typi ca l of t he Coh an p ro duc tion s. It is said by
cr iti cs to ha ve bee n on c of th(' bes t Cohan shows.
59 .
:\t<1l0:'-1, 0., ~o vc mD e r 12.- ·"Sh ect mu . ic sales
ha ve been s urprising s ince the esta bli s hment
two l1lonths a go of a s he et ll1usic d epa rtm e nt in
ou r sto re," said Earle G. l 'o lin g, he a d of the
E a rle C. Poling Music Co. , this cit y.
" We be lie ve this ha s bee n
step in th e right
dire ct ion to mak e the Poling store a shop for
eve ry thing m usica l," went on Mr. Polin g. "I n
pla cing t he department In co mpetent hand s,
keeping up with the popul a r number s and main­
ta inin g at a ll times a com pl e te stock of t eacher s'
and orchestra mu s ic, the d e partment ca n be
nothing other than s uccessful.
"There has been a n in c rea sin g demand 111
r ece nt week s for sta nd ar d numb e rs. Teachers'
mu s ic an d orchestra mu s ic also ha s been se llin g
well. l' op ula r music has its innin gs and to
di s po se of popular music in co n s iderabl e volume
lhe d eale r m us t ta ke a dvantage o f th e song' s
wave of popularity, ex ploit it a nd pus h the sale
w hile th e publi c favors it, for it is not lon g
befor e another song hit com es into popularity
and sal es ."
Mr. Polin g has s pent con si derable m on ey
eq ui pping th e s heet music department . H e has
in s tall ed all n(\\ ivorv eHect fur nishin g s an d
th e sheet mu s ic d e partmelit a ppointments har­
mo n ize with the bal ance of the store's d ec ora­
tive detail.
,l
SYMPHONY MUSIC SHOP BANKRUPT
FRED SHAW TO MAKE RECORDS
vVilliam J. Lewi s, doing bus in ess a s th e Sym­
phony Music Shop, filed a voluntary petition in
bankruptcy in the U. S. I~ i s tri ct Co'u rt Tuesday.
The s hop was loca t ed at 65 W es t 161st Slreet,
New York. Music publishers, record a nd r o ll
m a nufac turer s and band instrument people ar e
the c reditors, liabiliti es amountin g to $4,205.66
and assets, $3,615 .77.
BERLIN DANCE FOLIO SELLS WELL
Fred Shaw, th e popular D etr o it tenor, and
mana ger of t he sh eet music department in th e
S. S. Kr esge Co. S tor e No. I, D e troit, ha s
s ig ned contra c t s to si n g ex c lusi ve ly fo r Ca meo
rc-cor d s and w ill leave for Ne w Yo rk s hortl y,
w he r e he will l!ta ke hi s first rec ordin"s. S haw ,
w lt o i, well kn o \\'n in tlte profess ion, has l)la d e
hi s mark in \',llid ev ilic a nd on th e conce rt s tag e
and is a lso a prominent fi ,,·11 r(' in mu s ic.
The s pec ial edition of th e Irving Berlin, In c.,
"Un ive rsal Dance Folio for 1924" has so ld in
such a la r g e vo lum e that the publishers found
it n ecessa ry to g e t out a sec ond edition. Con­
,idering tlt e fact that the ne w folio was only
rece ntl y re le ase d, the sa le, under the c irCUI11 ­
;.lance", can be con si der ed exception a l.
S AN FRAl\CISCO, CAL., Novemher 3. John P
Broder, proprietor of the sheet music depart­
ment in the H a usch ildt s tore, says that two Ir v­
in g Berlin publications are his be st sellers at
present. They are : "That O !d Gang of Mine"
and "R e memberin g. " T he Fe is t song', "N o, No,
Nora," is al so very ac tive.
and make
yOUI'
own condition. butead of being
at the m.ercy of them.
--100% PROFIT--­
THE BIGGEST CASH REGISTER CATALOGUE
YOU CAN HANDLE
Rings the bell .like a bill collector
BIG PROFITS - QUICK SALES - BIGGER BUSINESS
i. no 10.. on any
HEARST Son':.
unsold copies fully returnable
POPULAR
INSfRUMENTAL
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Featurlnll HEARST Music Is lik.. malting love to a
Widow- You can't overdo It!
~rom your Jobber or any of the follow­
lng Office.
o RDE R
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