Music Trade Review

Issue: 1923 Vol. 77 N. 10

THE
8
:MUSIC TRADE

REVIEW
SEPTE MBER 8, 1923
SAN FRANCISCO THIRD ANNUAL MUSIC WEEK IN OCTOBER
POOLE PIANO CO. FACTORY BUSY
Dates Are From Octob er 29 to November 3-Music Trades to Give Full Co -operation~New Con­
trol of American Photo Player Co. Goes Into Effect-Wiley B. Allen Branch Development
Heavy Demand for Style 3 Small Grand Taxing
Facilities of the Grand Department
In ad.dition to the foregoing direc tors J. A. G.
Sc hill e r has been appo inted sec retar y a nd ge n­
era l manager. Speaking to -day of the produc­
tion planned Mr. Schiller sa id: ""'A' e int e nd to
k ecp up the high <:tandard of the Robert -Morton
organ an d of the Fotoplay er ."
Developing Wiley B. Allen Co. Branches
Development in th e \A'i1ey 13. A ll e n Co.'s
bra nches has bee n very ac ti ve, espec ia ll y durin g
th e past yea r. George R. Hu g hes; secre tary of
the company, stated that the beautiful new store
at 918 K street, Sacramento, is just being com ­
pleted al,d th at i\rf anag er T. Trower has s uccess­
full y e ng in eered the move to the new building.
" I · fee l sa fe in say in g that our eq uipm en t is the
m ost modern on th e Coas t an d is peculiarly
suit ed to o ur needs," said Mr. Hu gh es, speakin g
of thi s store. The large new branch a t Fresno
is n ow practically completed, the fine San Jose
bra~ch has b ee n greatly imp rov ed and the San
Diego branch has been grea tl y enl arge d and
pract icall y reb uilt. The o peni n g of the new
Oakland bra nc h was a lso one of th e Wiley B.
A llen's 1923 achievements. Wh ile th e Mason
&:. Hamlin piano will always r emain the leading
piano of the firm the V"riley B. Allen Co. is
also gi\ing much attention to th e Conover piano
and the Ludwi,,; piano, and m uch success is at­
tendin g the Ludwi g reproducin g p iano, which
is bei n g featured as a medium- priced in s trument.
DiSoplay New Golf Trophy
Visitors to the ""Vi ley B. Al len s to re us uall y
lak e lime to a dm ire the hand some new plaque
of s ilv er an d bronze whic h hangs nea r the desk
of Harold Pracht, piano sa les manage r. It is
th e pe rp e tual golf trophy in the \lVilcy D. Allen
vs. S henna n, Clay & Co . a nnu a l go lf match .
The heart-s haped plaque of burni s hed silve r in
th e center has room for many yea rs' games.. At
present it bea;·s only the inscription "Won by
V/iley B. ·\llen Co.- 1923." George R. Hu ghes
sta t ed that it is the hope and eve n the intentio n
of the company to have this in scrip ti on dupli­
cate d for th e comi ng yea rs . Two s il ve r go lf
~ ti c k s s upp ort the pl aq ue, which has, at its base,
a wreath of laurel. T he Sherman, Clay & Co.'s
forces arc equall y cer ta in that they w ill annex
the trophy nex t year.
Wm. F . Tatroe ImprovinK
\lVm. F. Tatroe, piano sales manager of the
San Fr~ nc isco s to re of Sherman, Clay & Co .,
has been ser io us ly ill a t th e hospital, but is now
report ed to be impro vin g.
Enthuse Ove r Q R S Instruction Rolls
P. H. Lasher, trave ling salesman fo r the
Q R S Music Co. out of the San Franc isco fac­
tory, ju st back from a lon g trip throu gh th e
Pac ifi c
Northwest,
reported that
d ea lers
throug-hout the terr ito r y we re deli g ht ed with
the Q R S in struction rolls, which g ive i nf orma~
tion as to the correct way to use a pla·yer-piano .
A booklet o f instructions accompanies the roll.
Dealers througho u t the territory are selling
th ese rolls with player -pia nos, so as to s tart the
ncw owners off in th e right way.
BOSTON, MASS., September 4.-Repor ts fr om the
factory of the Poo le Pia no Co. a re to th e ef­
fect t ha t busin ess, whic h has bee n exce ptionall y
good throu g ho ut the Summer, w ill di splay even
grea ter activity during the F a ll months. At the
present time th e ever-increasing d emand for the
Poole Sty le S small g rand is taxing the facili­
ties of the grand department to the limi t a nd
it is annOlln ced that th e new s tyl e grand re­
producing piano will soon be ready for the
trade.
The vacations of th e Poole Co. executives are
now practically over, Facto·ry Superintendent
Davis having r eturn ed to-day from a vacation
spent at La ke Memphremagog, near Newport,
Vt., where he has bee n using his skill with rod
and lin e to good effec t .
SAN FRANClSCO, CAl., Septembe r I.- The city o f
San Francisco's third annu a l Jlvlu sic Week wi ll be
held October 29 to Novcmber 3, in conju nction
with the San Franci sco Community Service Rec­
reation League. Th e support of thc music trade of
thi s c ity is a lread y assured a nd plans are on foot
to · make the 1923 Music Week bi gge r in scope a nd
better in eve ry way than it s p redecessors. The
hOllorary chairman of Mus ic 'vVcck is Mayor
J amcs Rolp h, Jr. Other officials are: Chair­
111an, Sup erv isor J. Emmet Ha yden; treasurer,
VVilliam H. Crock er, of the Crocker Natiora l
Da nk ; a uditor, Th omas F. Boy le, City Auditor;
dir ec tor of activ iti es, Chester VI·. Rosek ra ns, ex­
ecutive secretar y, Sa n P ranc isco Comm unit y
Scr vice Recreation L cag ue.
Geo r ge R Hu gh es, sec r etary of the Wiley
H. A ll en Co., is chairman of the ways andmcans
committee, the oth er members of the comm it­
tee being James J. Black, of the \lViley B. Al­
Ie n Co. ; Shirley Wa lke r, Sh crma n, Clay & Co.,
pres id ent of the Sa n F rancisco Advertis in g Club;
A. \V. \lVeidenham, mana ge r of the Sa n Fran­
cisco Symphony Concnt s ; J. Emmet Hayden,
one of the city's supervisors, and Chester \IV.
Rosekrans. Mrs. H . Roy Stovel, th e Music
\h/ ee k secretary of previous years, ·ha s again
been ap pointed secretary . _\ co nllllilt ee of abo ut
two hundred and fift y me1l1bers has a lso bee n
appo inted by the Mayo r to aC"l on brhaif o f
]\hl Sic \Neek. The fi rst m eeting of lhi s C01l1­
mittee will be held in t he cll a.m bcl·s of lhe
Board of Supervi so ;·s. City Hall, o n th c after­
noon of \,\rcdn csday, Scptember 5.
New Photo Player Co . in Control
The transfer o f the A lllc;·ica n PllOtO Pl aye r
Co. to the new co mpan y has bee n Illack, ac­
cordi ng to announcement give n out Lhi s morn­
ing . A ll the assets of the old company have been
transferre d to the ne,;" company, which is known
as the Photo Player Co., and the enti re capi­
tal s to ck will be he ld in trust for the benefit
of creditors. YIanufac turin g operat io ns at bo th
th e Van N uys facto r y an d th e Enkeley fac­
tory will be r esumed at once for th e production
of Robert-Morton organs a nd Fotop laye rs. The
officers an d boa rd of d irectors of thc Photo
l' l"yer Co. are : Directors, president, Georg~ F.
De tri ck, pr eside nt , Sacra m cnt o 1' Co. a nd v i ce -pr e~i d e nt, Ca li fornia Fi nan ce and
Tra din g Corp; v icc -pres id e nt, Ben Pl a tt, of th e
Platt Music Co., Los An geles, Cal.; t reas urer,
Fred Auer, vice-president of Anglo & Londo n
l'aris Nat ional Bank; Fred R Sherma n, vice­
preside nt, Sherm an , Cby & Co.; L. P. Grun­
baum, C. B. Lastreto and L. H. Brownstone.
A
I.
~
E. R. LAUGHEAD RESIGNS
"The World's Finest
Player-Piano"
To dealers who are in terested in
a quality product, we will out­
line our selling plan for the
Lauter-Humana player piano.
LAUTER-HUMANA CO.
NEWARK , N. J.
E. R. La ug head, first travelin g rcpresentative
of the Hallet & Davis Piano Co., resigned from
th e services of that company on Sep tember 1
after se ven tc e n yea rs of service in cove rin g
tlt e M iddle West te rritor y, durin g w hi ch tim e
he built up a very s tron g followin g for the
Hall e t & Davis lin e throughout Ohio a nd Mich­
igan.
Mr. Laughead, w hose future plans have not
yet been announce d, leaves the Hallet & Davis
organization wit h the bes t w ishes of the
exunt ives of th e company and hi s assoc ia tes
ill [he sales d epartment.
Consult the Universal Want Directory of
The Review. In it advertisements are inserted .
free of char~e for men who desire positions.
SETTERGREN CO. TO SHIP SOON
New Grand Piano Plant in Bluffton, Ind., Ex­
pects to Ship Some Time This Month
BLUFFTON, I ND. , September 4.- At the factory of
the r ecently orga ni zed B. K. Sette rgren Co., thi s
cit y, it was sta ted th a t before the end of S ep­
tember the pla nt wo uld begin shipping from
four to s ix g ra nd pianos dail y. As has already
been anno un ced the company w ill confine itself
to the man ufact u re of g rand pianos exclusive ly
and a t the present t ime has about thirty men
cmploy cd, wit h substa ntial increases in th e
workin g force a lready a rra nged for. It is s ta ted
that at the o utset no at tempt will be mad e to
estab li s h production records, with the idea of
producing a n ave rage of s ix grand s pe r d ay a nd
hav in g them of good quality, rather than rush­
in g through more ins tru me nts of a n inferior
standard.
C. L WALDO PASSES AWAY
Prominent Music Merchant of Minneapolis and
a Founder of the Foster & Waldo Music Co.
Dies in That City After Long Illness
MINNloAPOLJS, MINN., September 4.-C. L. Waldo,
one of th e founders of the Fos ter & W a ld o
.Music Co., this city, died a t his hom e he re las t
Sun day in his seven ty- fi rs t year. The en d came
after nearly four years of ill health. Mr . Waldo
was born in Jefferson, \A'is., and came to Min­
nea polis th irty-six years ago. Three yea rs later
he became a ssociated with Robert O. Fos ter in
th e Foster & Waldo Music Co. and aided mate­
ri a ll y in buildin g up one of the mo s t prominent
music businesses in the mid-West. H e was a
member of the Minn ea polis Minika hd a an d Min­
nea polis A utomobil e Clubs. The fun era l will be
beld tomo r row from hi s late residenc e.
THE DEATH OF I. AARON
Department Stor e Owner of Connellsville, Pa.,
Succumbs After Brief Illness
CONNELLSVILLE, PA., September I.-I. Aaron,
head of Aaron's, ope ratin g large department
sto r es at Uniontown and Co nn ellsville, di e d a t
his home a ft er a brief illness. M r. Aaron was
a native of Germany and lo cated in America at
an early age . H e had just reopened the Union­
town sto re, whi ch had bee n remod eled and reno­
va ted , a few weeks ago. Both stores have mode l
Victro la depar tm e nt s. The funeral se rvic es were
hel d a t Connellsville and were la r ge ly a ttended .
LEDERER=FEIBELMAN NEW MANAGER
Tr::RllE HAUTE, I ND., September S.- Fo res t L.
Hardy has tak e n the mana ge m e nt of th e mu s ic
department of the Ledere r -Feibe lman store.
The department is being enlarged by t he a ddi ­
tion o f several new lin es of instruments w ith in
the near h.lture ,
THE
SEPTEMBER 8, 1923
MUSIC
TRADE
REVIEW
9
L. A. GUENARD ANNOUNCES A MOVE TO NEW QUARTERS
New Orleans Music Merchant Will Occupy New Warero·oms at Corner of Elks Place and Canal
Street, That City-Straight Upright Pianos Showing Increased Demand From Purchasers
NEW ORLEANS, LA., September 3.-Tentative
plans to vacate his present location have been
made by L. A. Guenard, music dealer, of 109
University place. Mr. Guenard previously an­
nounced his intention of securing a more desir­
able location, but was unable at that time to
"ive out a definite on e. He has obtained a
site at the corner of Elks plaee an d Canal street,
which, he believes, besides allowing him more
room to sp~ead out, will afford him sp lendid op­
portunities to display his line of goods to a
larger group of patrons. Unless something un­
foreseen interferes, Mr. Guenard plans to be
ready to receive customers in his new quarters
on and after September 15. Although, in the
old place, he rather passed up the piano trade
he plans to formulate a contract with some job­
bing house in town, whereby he will handle a
full line of pianos. He expects, also, to in­
crease his stock of player rolls and ma.ke other
improvements in the bu s iness as he sees fit.
Harry B. Loeb, of the HarrY.B. Loeb Piano
Co., has been appointed sole age nt to supply the
musical instruments, irrespective of description,
to be used in the stage plays produced by the
Saenger Amu seme nt Co. in its St. Charles street
theatre.
The spurt eviden ced by the Dugan Piano Co.
toward the end of August found Manager Lee
Outten nonplused. The unexpected had hap­
pened. After a pause of nearly a fortnight it
was gratiiying and surprising to find that the
public suddenly desired the old type of upright
piano. A strong demand for this class of in­
struments struck the Dugan Co. Mr. Outten
rose to the situation a nd soon had them mo·v­
ing out like clockwork. The firm 's pet product,
the Euphona player-piano, also showed that its·
popul arity was not affected by the recurrence
of th e uprigh t demand. Mr. Outten disposed
of three of this expensive type of instrument
and at this writing things continued to move
ahead steadily. With all that activity an expen­
s iv e' Mason & Hamlin grand piano was
" truck ed" from the showrooms to a purchaser
in another part of the city.
Maintain ed sales of pianos of Kirnball make
in New Orleans and regular large shipments
of the in struments to points throughout the
territory are being made by the Junius Hart
Piano House, according to O. H. Heyer, man­
<.. ger of the company . NIr. Heyer points out
that this condition is indicative of the heavy
share of business that has been directed toward
the Junius Hart firm. The record business of
the firm, which handles and distributes those of
Okeh manufacture, continues steady and in
.good demand in all sections.
ST. LOUIS TRADE SHOWS INCREASE
HARRISBURG MERCHANTS OPTIMISTIC
Fall Revival Hits Mound City Dealers Before
Its Scheduled Date-T. N. McLemore With
Famous & Barr-W. P. Geissler Back From
Business Trip to Chicago .
Music Dealers of Pennsylvania Capital Adver­
tising Liberally for New Business
===========================
ST. LOUIS, Mo., September 4.-The improve ment
in the piano business which came to town mid­
way of August has survived th e vicissitudes of
changing from August to September and is get­
ting stronger steadily. It is a matter for con~
g ratulation all up an d down Olive street that
the revival which came ahead of time app ears
to have come to stay. There are s ome who will
say that it should have come sooner, even in the
heat of Summer, seeing that everybody ·is work­
ing and getting good wages. They find in this
circumstance the explanation of its presence and
the augury of its continuance. Conditions of
employment were never better in this section
and it looks like the people who are making th e
money, after an inexplicable period of rettcence .
are starting in to let go of it. De alers are build­
ing up their stocks with the expectation of ex­
cellent business from now on until Chri s tma s.
T. N. McLemore, formerly with the O. K.
Houck Piano Co. and the Roach Furniture Co.
at Memphis, Tenn., will join the sales organiza­
tion of the Famous & Barr Co. music depart­
ment on September 10.
W. P. Geissler, manager of th e Famous &
Barr Co. piano department, has returned from
a business trip to Chicago, where h e placed
orders for Fall goods on a scale in keeping with
hi s expectation of big bu s iness.
F . S. Horning, mana ger of the Stix, Baer &
Full er piano department, has returned from a
motor tour. through Missouri, Iowa and Illinois.
Miss Wallie Griesedieck, for four years with
the Kiese1hor s t Piano Co., ha s joined the
Scruggs, Vand e rvoort & Barney or ga ni zat ion .
George F. Standke, of the Kieselhorst ·Piano
Co., is spe nding Labor Day at his father's farm
in qinton County, Mo.
Gordon Laugheac1, of the DeKalb Piano Co.,
Chicago, was here last week.
Stuart Perry, of the United Piano Corp., will
be here during thi s week.
Papers of incorpora tion have recently been
fil ed in Louisville for the Eastern Kentucky
Mus ic Co., located in Pikeville, Ky. The follow­
ing are the officers of th e compa ny: H. M.
Hoskins, G. W. Hoskins and S. H. Ho skin s.
HARRISBURG, PA., September 5.-Capital city
piano merchants are looking forward to a very
brisk season and are using liberal portions of
space in the local newspapers.
C. M. S igler, Inc., the Steinway house of Har­
risbur g, carry the Steck, Weber, Stroud, Weber
and Steinway in the celebrated Duo-Art repro­
ducing piano. Other pianos handled are the
Hobart W. Cable, Gulbransen and Sigler. A
full line of Victrolas and Victor records are also
so ld.
The J. H. Troup Music HOll se, 'w ho occupy
the Troup Building, 15 South Market square,
handle the Chickering, Sohmer, Mehlin, Estey,
Haines Bros., Cable-Nelson, Ludwig, Lester,
lVJ arshall & W ende ll and Foster pianos, as well
a s the Arp pico.
In the small instrument department can ' be
found the Conn band instruments, the Penzel­
Mueller clarinets, Keystone State and Wash­
burn guitars and mandolins, Leed drums, Bacon
banjos, Hohner accordions and mouth organs
a nd a full line . of imported violins and ~cellos.
Q R S mllsic rolls and sheet mUSIc are also as­
sig ned to special departments. The Victrola
department is a model one and handsomely
equipped.
LARGE OUTPUT OF H. C. SAY CO.
Sixty Players and Twenty Grands Being Pro­
duced Daily in Bluffton, InO., Plant
BI UFFTON, IND., September 4.-At the plant of
th e H. C. Bay Co. here it is stated that there
are bein g produced at the present time an aver­
age of sixty player-pianos and twent y grands
each working day, a total of eighty instruments
daily, which is expected to be increased ma­
terially in the near future.
Despite the various additions that have been
made to the plant during the past two or three
years there are still lacking the necessary facili­
ties to take full care of the demand. At the
present time there is being completed a large
new boiler-room equipped with a ISO-foot
smoke stack which will provide welcome a ddi­
tions to the power equipment of the company.
At the present time the staff of employes num­
bers something over 1,000.
Victrola No. 220
$200
Electric, $240
'M ahogany or walnut
Victor supremacy
is the supremacy
of performance
Victor supremacy is not
apr 0 m i s e of something
hoped for, or something
which may be realized. It
is an established fact. A
thing of definite value to
every dealer in Victor prod­
ucts.
Victrola. No. 410
$300
Electric, $340
Mahogany
Other styles $25 to $1500
.~
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HIS
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M~.S.1~~:~. VOICE"
Victrola
REG. U.S . PAT. OFF
look. under the lid and on the labels
for these Victor trade -marks
Victor Talking
Machine Co.
Camden,N.J.

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