Music Trade Review

Issue: 1923 Vol. 77 N. 10

SEPTEMBER
THE
8, 1923
MU SIC TRAD E
REVIEW
49
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SUPPLY ORDERS FORECAST A HEAVY PIANO PRODUCTION
Manufacturers of Certain Lines of Materials Alre ady Con fro nted W ith Sli gh t Scarci t y-P r ice
Situatio n Not Alarmin g-As Matters Are N ow Mar k et May B e Consider ed P rac ticall y S table
If orders fi led with the supp ly hOllses o f t he
ind us tr y, or t hose definite ly in sight from piano
manufacturers, are · any criterion, t hen t he re is
no question regarding th e op t imism with w h ich
the bus iness prospects of the Fall are being
viewed by t h e trade in general.
As a matter of fact, manufacturers of certain
lines of supplies are a lready beginning to feel
the r ush of demand and are wondering just ho~v
they w ill be able to take care of the orders of
a ll their cus tomers, or at least a llocate t heir
shipments in s uch a way that will keep t he
manufacture rs sat isfied.
There have, of course, been some sl ight in­
creases in the prices of certain ma teri als en ter­
ing in to piano co nstruction, bu t t h ese in creases
have not been sufficient to affect the costs of
piano man ufacturing to any alarm ing extent.
'\Then piano prices go up, as some of t hem have
be en go ing up, the ca use is found in the de­
mands of labor for high er y;ages, rather tha n
in the demands of supply men.
There are certain su pply concerns which have
for some months past been ur g in g that manu­
fac tur ers ord er well in advance eve n of those
materia ls that are g'. 'neral in character and not
made to specifi ca tion. The m anu fa ctur ers w ho
have taken the advice are gett in g th ei r goods
and getting t hem promptly, but the others are
alreildy be g innin g to bring pr ess ur e to bear to
get at short notice much-needed supplies that
shou ld have been ordered months ago.
As it stands now the supply mark et may be
cons idered more or less s table. There may be
some price adjustme n ts during coming months,
but they will not be radical and the leading
problem will continue to be in most q uarters
th at of taki ng care of customers' requir ements.
NECESSITY OF SEASONING VENEERS BEFORE THEIR USE
Many T r oubles in T h is De partm en t Caused b y U sin g T h em Too Soon A fter B eing Cu t From
the Log-" Bon e-D ry" Veneers Only P ossi ble A ft er at Least a Year's Sea soni n g
I t is o nl y a few months si n ce t he dai lies
hera lded in large headlines the discovery of the
tomb of King Tut-Ankh-Amen, of Egypt, and
with it the finding of num erous objects of differ­
ent natures. In this collection, according to
newspaper reports, th~re were ~everal contain­
ers or so-call ed ornamental chests th a t were
ven ee red with ebony and other precio us woods
of that age that have withstood the ravages of
th ree thousand years successfuity without ill
effects. I have often wondered since the n in
what condition three thousand years hence
some of the veneering bei n g done at the present
day would be, if it were accorded the same
treatment that the above articles have been sub­
jec t to. Do you believe t hat veneer cut as it
is the pres ent day and manufact u red in to prod­
ucts, often within a few days after it has been
cut f rOIll the log, h as the lasting qualities of
old King T ilt 's veneered objects' Indeed not.
H certain records were at hand we wo uld u n­
douDtedly find that the veneers used o·n those
objects, w hich have withstood th e ravages of
ages, were cut and aged, probably years before
they were use d, having undergone several stages
I.
.1
Are you still wasting you~ time and go­
ing to the expense of scraping off old
varnish and shellac to eliminate the
checks and cracks in order to secure a
smooth surface for refinishing ~
Use Behlen's Varnish Crack Eradica­
tor.
It saves time, trouble and incidentally
expense, at the same time giving you as
fine a body surface for the new finish
as you could possibly wish for.
A sample can for trial awaits your
request.
of seasoning and aging before they were con­
sidered fit for the purpose of veneering, says a
writer in Veneers.
In comparison with those times and the pres­
e n t methods of veneering, what do we find in
contrast? I s n't it a fact that despite the great
progress made since th en we hav e with us the
same o ld troubl es and tribu lations that we had
years ago, despite the pro gress made in the
gluing- and drying of veneers. And 'why do
troubles that have bese t the process of gluing
years ago s till persist with us? Simply because
with every new improvement the speed I")as been
increased with the r es ult that in eliminating one
troub lesome feature of the work, through im­
proved methods, an oth er feature ·jus t as Lad
as th e one elimi nated has been created. The
result is that we are st ill tr y ing to avo id blis­
tering, checking sh ri nkin g, swelling, twisting,
warping and se ver al other just as pleasant
fea tures of doin g veneered work, with no great
pro g ress in either direction.
I often wonder what it would be worth to the
veneering indu s try to be fre e for ever of all these
troub les that at present beset it. The rem edy
for thtir eliminatio n actuall y lies within the
~copc of the ve neer in dustry itself. It has al­
ways b ee n my contention to ascribe thest'
troub les to the short-sighted policy of using the
veneers too soon after bein g cut. I do not care
what dryin g equipment or · facilit ies YOll may
have in your plant to condition YOllr veneers.
I do not care what good glue or modern gl uin g
equipment you may have, or how experienced a
glue-room crew. All this will not remov e one
iota of these troubles if you persist in using
yo ur ven ee r s ·witho ut hav ing them · going
throu g h a natura l pro cess of conditioning and
aging, which time a lone can accomplish.
It is a well-known fact that the older veneers
get after bcing cut the less moisture they will
absorb, if stored properly in th e ordinary stor­
age shed, where the y are subject to ordinary
atmospheric conditions. Every time th at cli­
matic conditions add moisture to the venee rs or
some of the existing moisture is removed the
tendency to s h rink or swell is dim1l1i shed in
these veneers, from year to year. The phrase
of "bone-dry ve ne ers" is often employed in a
commercial way.
1; however, contend that
bone-dry veneers are an impossibility unless
they have at least go ne thro u gh an aging proc­
ess of a year or more after they are cut. That
a chan ge does tak e place in veneers that re­
main in storage is a fact we ll known by a ll
obse rvant students of veneer problems. This
change is more or less chemical, due to the
fact that the mo·isture in the veneers escapes
duri n g the curing or dryin g -out process, re­
movin g some of the sap s ubs ta nces. This is
~asily discernib le ·by the odor of, say, oak
veneers, in a dry or hot spell of weather.
The longer the cut venee rs a re kept in stor­
age the more often this natural proce,s s of dry­
ing out and tak ing on moisture wi ll be repeated,
through cl imati c conditions, and the more often
thi s occurs before the veneers have their final
drying out, before being g lued, the more wi ll
the tendency of shrinking, swelling·, twistin g and
lheck ing be removed until, after some t im e, the
veneer becomes almost immune from ·any te n­
clency to check, twi st or warp. Why? Becausl'
throu gh the aging process without in any way
more or le ss of thi s force has been kil led
affecting the usef ulness of the veneers.
No doubt you have often wondered why a
certain portion of panels on a particu la r orde r
h ave persis ted in giving yo u tro uble, while the
others, turned out at the same time, with the
same g lue, could not be improved upon. You
may have ascribed this to severa l other causes,
but have you ever taken into consideration th e
season ing th ese pa rticular veneers have had be­
fore bein g g lued up' '''!ell, next time when you
hilve troub le with some of your panels mis­
behaving, trace this fac tor down, if possible, and
yo u will find that the pane ls invariab ly have
been made up of veneers t hat have been cut but
recently.
I do not wish to be misunde r stood in regards
to the question of drying of veneers b'y means
of our moden'l mechanica l dryers. I w ish to
state ri ght here that they are an abso lute neces­
sity: What I do wish to make clear is thi s:
that a large ·percentage of the present troub le
encountered in the veneering process is trace­
able directly to th e causes ascribed, which age
a lone can remedy and which no modern dry ing
device is capab le of entirely overcoming.
LARuER SHIPMENTS OF IVORY
Con siderable Qua nti t ies of I vo ry From
Congo B eing Received in Antw er·'P
-'\.ccording to reports from Antwerp in creas­
ing quantities of ivory from the Congo are be­
ing received in that market, 25,023 kilograms
having been .brought in rec en tly from a s ingl e
s hi p. Th e stock at. Antwerp on Ju ly 20 was
100 tons and e ig ht y more tons were offered for
sa le on August 1. Good prices have been ob­
ta ined for the ivory.
Specially;
T anned for Pl ayer~
P ianos and Organs.
Also Ch amois
Sh eepskins, Indias
and Sk iver s
A Specia lty of
THE
H. BEHLEN & BRO.
Anilines
Shellacs
rll
Stains
Fillen
.
10-12 Christopher St., New York
Near 6th Ave" and 6th St.
AR.TNOVELTYCO.
exclusive manufacturerstf'
PiaI\'o Beneh,es
and M\1sie eabinets
Ulritef'o7"catalOfl rznd details
J
GOSHE N
INDIANA
t he
Pneumatic and
Pouch Skin L eathers
50
THE
MUSIC
TRADE
REVIEW
SEPTEMBER 8, 1923
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/
FALL BUSINESS IS EXPECTED IN SATISFYING VOLUME
BRUNSWICK SIGNS LYMAN ORCHESTRA
Many Factors All Tend to Justify the Trade's Be lief in Good Volume of Sales During the Coming
Recordings Made in Los Angeles by Bnmswick
-Records to Be Released Shortly
Months-Energetic Selling Efforts to Mark the Coming Selling Season
The genera l oplmon of the members of the
talking mach in e tj'ade, man ufact ur e rs as well
as retailers, is to the effect tha t Fall business
will be of di stinctly satisfactory vo lum e, and
th ere are many fac tors that are calculated to
justify this optimism. These factors include,
[or instan ce, t he introduction of a number of
new machine models in the establishe d lines, the
majority of which wi ll be ready for the reta il
buyer in co ns id erable num bers during the Fall
months; the inn o vation of offering a ll records,
including stand ard record s a nd th e class ics, in
double-face form, a m ove already anno unced by
two prominent companies; the readjustment of
list prices on hi g h-class records" and the issu­
ance of the new record li sts week ly, instead of
mont hl y as her etofore, w ith som e companies
offerin g new releases alm ost daily,
Th e vol um e of ta lkin g machine business dur­
in g the late Spring- and Sum mer months was
more or less disappointing in many sections,
due not so much to waning interest in talking
mac hine s, as to the unloa din g of s urplu s stocks
through the medium of sensational advertising
a nd the effe ct of such advertising on the p ubli c
at large. It seems now, however, as though the
trade mig ht be consi der ed to be finally stabil­
ized, with nothing in prospect in the immediate
future to caus e fur ther disturbances and w ith a
good result on sales.
Despite the optimistic views regarding Fall
prospects there is I}O question but that e ner­
get ic selling efforts must oe put forth if the
volum ;:: of busin ess realized is to measure up to
exp ectations. The various manufacturers of ma -
chines and records have been h ard at work an d
have in crease d produ ct ion to a point where,
in the case of most reco rds and machine mode ls,
it measures up with the dem and or comes close
to it.
It appears th at too many dealers, those who
hand le talking machines in connecti on with
pianos and other musical instruments, as w ell as
those wh o confine their effort s exclusively to
t hat lin e, are still li ving in the day s of 1920,
when, w ith production far below dem and, it is
a qu estion of allocating available s to cks among
anxious customers, rather than of endeav orin g
to move stock s o n hand through good sales­
man s hip .
The introdu ctio n of new recording artists and
orga nizati ons, of new distributing methods for
records, and of new li st price s, sho uld g ive the
average dea ler a wealth of ma terial to work
with in stimulating interest among new cus­
tom ers as we ll as those who already ow n ma­
chines. For t he new customer, too, there is an
a ssortment of machines that fit into the hum­
blest home or the most elaborate pala ce, and
at pric es that correspond.
In connection with the selling ca mpa ign it is
to be noticed that the various cOlTipanies have
arran ged for elaborate advertisin g campaig n s
calc ulated to arouse int erest not only in the va ­
riolls lines of mac hin es and records as such, but
in s pecific items-a policy desi gned to crysta l·
lize th e buy ing ur ge . Altogether, it seem
those who handle talking machines h ave little
to fear regarding business for, the months to
come.
VICTOR RECORDS BY RACE ARTISTS
YES, WE HAVE NO RECORDS, BUT­
Special Release of Three Records by Colored
Artists Is Particularly Timely
LEWISTOWN, MONT" September 5.- 0n August
24 the second' page of the Lewistown-Denver
News carried a full-page spread head ed "Yes,
We Have No Bananas, But- -" a nd after the word
"but" came the adver tisem ents of eleven differ­
ent merc hant s, telling of the man y things they
had to sell as substitutes for the much-lamented
bananas. Only one phonograph me rchant, the
Seld en Drug Co., Colum bia dealer, was repre­
se nted. His message sta ted that th e public de­
mand for the po pu lar banana so ng had so ld out
the fir other new hit s we re in stock, including thr ee
popular select ions that were listed. The fa­
mous Colum bia tra de-mark was used to adva n­
tage in the, Se lden Dr ug Co.'s ann oun ceme nt
a nd the advertising prod uc ed splendid r esults.
I n view of the apparent ly gr owin g interest in
records by co lored a rti sts, termed by some
manufacturers "race" recor d s, a speci al r elease
of three new records of that type by the Victor
Co. is most timely. The first of the ' new rec­
ords bears on one side "If Anybody Her e Wants
a R eal Kind Mamma" and on the other side
"Me111phis, T e nn essee," both sLIng by Ethel Rid­
ley, acc ompanied by Bradford's J azz Phools.
The second r eco rd is of "Bleeding H earted
B lu es" and "Yo u Can't Do vVhat My Last Man
D id," two p'ia no numbers played by Jam es T.
Johnson, and the third record is of "Midnight
Blues," sung by Rosa Hend erso n, and "Cotton
Belt B lu es," sung by Lizzie Miles.
THE BRUNSWICK IN DETROIT
H. B. Bibb, mana ger of lhe Ch icago disLrict
of the Brunswick Co., has annollnced th e taking
on of the comp lete Bru nswi ck line by the C row­
lcy-Miliner Co., of Detroit, J\Iich.
This concern is one of the largest d e partment
sLores in the State of Michigan, and for a nUlll­
be r of years has been handling the Victo r li ne
exclusi vely, The ta lki n g ma c h i ne depa rtme nt
is managed by Larry Dow.
VOCALION RECORDS SELLING WELL
SAN FRANClsco, CAL., August 31. -The NIunson­
Rayner Corp. has now completed its handsome
q uarte rs at 86 Second stree t and repo rts a heavy
business in Vocalion records. There is a grea t
rivalry developing bdween Ed. Zuc hel li , in
c har ge of the re cord departm ent o f the Los An­
geles Munson-Rayner firm, and the San Fran­
cisco dep artm ent, in charge of Tho s. G. Rock­
well, as to who will sell the most records, Both
say that Vocalions are sco rin g heavily.
Los ANGELES, CAL., Aug ust 25. -Los Angeles'
most famous pop ul ar Illus ic or ganiza tion, Abe
'Lyman's Ca lifornia Ambassador O rches t ra, has
just completed a nUlllb er of popular re cordi n gs
for th e Brunswick-Balke-Co ll ender Co.
The
orchestra was recently signed up exclusively by
the Bruns wick organ izat ion, and immed;~,tcly
upon the consummation of the deal the Bruns­
w ick Co. es tablished it temporary recording
Lyman's California Ambassador Orchestra
laborato ry in Los Ange les for th e sole purpose
of recording newly acquire d tal ent.
The recording for Brunswick was don e under
Lhe supervision of Skinke r Darby, chief of the
Br un sw ick
Co.'s
r ecordin g
division,
and
Walter Hansehan, head of the record in g depart­
ment.
Bot h of these men, along with thei r
assistants and the necessary paraphernalia used
in recor din g, came all the way from New York
and sp ent five weeks in pre parin g and re cording
the .'l.mbassador Orchestra. Records of the new
orga ni zation will be released shortly, and the rep­
erto ire consists of such numbers as "No, No
Nora, " "C ut Yo ur self a Piece of Cake," "Mid­
night Rose," and "Havana Ta ngo. " Abe Ly­
llI an's Cal iforni a c\mbassador Orch estra ha s at ­
tai ned much pop ularit y in Los Angeles sinc e it s
openi ng of the Cocoanut Grove Hotel in May,
1922. Th e orchestra is considered one of the
biggest att raction s in sou th ern California. Be­
fore coming to this city it was well known in
Chicago, having played in the Co lo nial a nd Ar ­
sonni a cafes there. Prio r to thi s en gag em e nt
the organization appeared in vaudeville with
Gilda Gray, of "Ziegfeld Follies."
A g-reat deal of the success of the orch estra
is due to Abe L yman, who se personality sells
the orchestra to .the public. He is one of the
old schoo l of stick-juggling di recto rs, and hi s
antics are an end less amusement to his spec­
Lators, He is of the in vent ive type an d se ems
to be able to inspire his men wit h a peppy
spirit which keeps th em at a hi gh pitch . The
lll ll sic of this orch estra car ri es with it the trtle
spir it of Ca liforni a , and at times it is almos t
Oriental in color. The gre atest effects atta ined
are reached in its playing soft ly a nd slowly,
and at all tim es w ith a decide d rh ythm wh ich
seems never to lapse or lag because of the
original effects.
A be Ly man himself has th e distinction, be­
sides that of a drumm er, in that he is th e C0111 ­
poser of many numbers which have be e n popu­
lar, such as "Pegp;y Dear," "Apple SaLlce," "I
Cri ed for You," "In the Land of Shady Palm
Trees," "Defor e Yo u Go," etc., eLc.
THE BRUNSWICK-BALKE-COLLENDER CO.
623-33 S. Wabash Ave., Chicago A. J. KENDRICK, Gen'J Salea Manager

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