Music Trade Review

Issue: 1923 Vol. 77 N. 10

THE
VOL. LXXVn. No. 10. Pablished Every Sahli-day. Edward Lyman Bill. Inc., at 383 Madison Ave.• New York. N. Y. Sept. 8. 1923
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What Will the Fall Selling Season Hold?
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ITH the passing of Labor Day, the Fall selling season opens.. This year of 1923 it begins with
better prospects than the music industries have enjoyed since the close of the war. It beg ins with
the co~ntry industrially at the pe~k of p.roducti~n, agricul~urally relatively p.rospero~ls despite. the
low prIce of · wheat, and commercIally WIth retaIl sal es settmg record figures m practIcally all lmes.
It begins with the percentage of unemployed extremely low, with building programs at a figure above the aver­
age, and with industrial wages at such amounts as give a relatively large purchasing margin above the sums
necessary for the absolute needs of existence.
Taking all these factors into consideration, the amount of money which will be available to form the
purchasing fund from which the music industries will draw their income during the next four months is per­
haps greater than has ever been the case before. And this statement is the result of facts--not of unreasoned
optimism.
Dealing specifically with the music industries themselves, they are found to be in a condition approxi­
mately the same as that in the other industries of the country. The past three months, the summer season,
usually the dull period of the year, have rolled up a gross volume of sales that has been remarkable in every
sense of the word. The retail merchant has needed n~ither the inducement of long terms nor low prices to do
business, and as a result the sales he has made have been profitable ones . . Collections generally have been
good, despite the higher down payments which have been the rule and the shorter time in which the leases are
paying out.
.
The manufacturers are entering the Fall season with almost the certainty of a shortage of instruments
confronting them. Despite the fact that many of them have managed to accumulate some stock, the general
opinion seems to be that scarcity will be the rule within the next month or six weeks. This has been largely
due to the fact that , many dealers have failed to provide for their future requirements, although the number
who have taken time by the forelock and placed orders is larger relatively than is usually the case. That the
tendency in wholesale piano prices is upward is unquestionably true, but in this condition there should be no
element of uneasiness, for a rising market is invariably a market which is an activ,e one in sales.
Perhaps the greatest element of optimism in considering
conditions during the next four months is the
.
fact that there will be nothing of a "boom" nature concerning the business likely to be done. The country has
not as yet reached the end of a long, steady swing upward from the last period of depression which followed the
post-war hectic period of buying. The elements which shape the situation bear every indication of stability
and steadiness and are not such as to cause a sharp period of reaction. It is almost the situation which every
business man hopes for, since it permits him to count 0n the future with only a minimum of risk. Risk there
must be, of course, f or prophecy is never infallible, yet it should be repeated here that risk to-day is at a minimum.
A survey of retail opinion in the music industries confirms the above diagnosis of the situation. For
the past month correspondents of The Review have reported almost unanimo\lsly that retail music merchants
are generally inclined to regard the coming Fall with optimism. In every section of the country the tenor of
opinion is practically the same. Manufacturers reflect the .general opinion based on the reports received from
their travelers and thei r retail representatives.
Identical opinion prevails generally in other branches of the r'nusic industries. Musical merchandise, talk­
ing machines, sheet music and the supply trades are almost without exceptlon ' in an optimistic frame of mind,
a condition which, to unprejudiced analysis, appears to be jU,stified. :,
The music merchants during the coming Fall will ,not: fino, that business will come to them without effort.
Rut it will be a Fall when steady and consistent effort will 'be heavilyrewatded , \\Then good sales work will mean
good sales and when steady collection pressure will mean good collections.
W
,
4
THE
MUSIC
TRADE
(Registered in the U. S. Patent Office)
PUBLISHED BY EDWARD LYMAN BILL, Inc.
President and Treasurer, C. L. Bill 383 Madison Ave. New York; Vice·President,
J. B. Spillane, 383 Madison Ave., New York; Second Vice·President, Raymond Bill, 383
Madison Ave., New York; Secretary, Edward Lyman Bill, 383 Madison Ave., New York;
Assistant Treasurer, Wm. A. Low.
J. B. SPILLANE. Editor
RAY BILL. B. B. WILSON, BRAID WHITE. Associate Editors
WM. H. McCLEARY. Managing Editor
CARLETON CHACE. Buslne~s Manager
L. E. BOWERS. Circulation Manager
Executive and Reportorial Staft
E. B. MUNCH, V. D. WALSH, EDWARD VAN HA)(LINCEN, Ln ROBINSON,
THOI. W. BU5NARAN, E. J. NEALY, C. R. TICHE, FREDERICK B. Dn:HL, A. J. NICKLIN
A. }'REDERICK CARTER, FREDERICK G. SANDBLO"
WESTERN DIVISION:
BOSTON OFFICE:
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JOHN H. WILSON, 324 Washiniton St.
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NEWS SERVICE IS SUPPLIED WEEKLY BY OUR CORRESPONDENTS
LOCATED IN THE LEADING CITIES THROUGHOUT AMERICA
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Published Every Saturday at 383 Madison Avenue. New York
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ADVERTISEMENTS, rate. on request.
REMITTANCES, should be made payable to Edward Lyman Bill, Inc.
Exposition Honors Won by The Review
Grand Pris........ . Pari. Exposition, 1900
Silver Medal.. •Charleaton Exposition, 1902
Diploma ..• •Pan·American Exposition, 1901
Gold Medal. ••. • St. Loui. Exposition, 1904
Gold Medal·-Lewis·Clark Exposition, 1905
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Cable Addre"R: uElblll, New York"
Vol . LXXVII
I
NEW YORK, SEPTEMBER 8. 1923
No. 10
TO CALL FOR A RAILROAD INVESTIGATION
HE National Co un cil of Traveling Salesmen's Associations,
which is in annual convention at Atlantic City this week, is
giving thorough consideration to whatever efforts that can be made
to have passed Federal legislation which will make for the more
efficient financing and operation of the railroads with a view to .
bringing about reductions in freight rates and passenger fares suf­
ficient to gra nt r eal relief to the shippers and business travelers.
The action of the railroads in securing an injunction against
the Interstate Commerce Comm ission, preventing that body from
putting into effect its order providing for interchangeable mileage
books for the use of comme rcial travelers, has had the effect of
rousing various organizations of travelers to the fighting pitch with
the result that the National Council plans to bring all the pressure
possible on Congress during th e next session to force an investi­
gation of the entire railroad sit uation.
It is likely that in their war on the railroads the travelers
will have the support of manu facturers and business men generally
who have, or sho uld have, a real part in the fight for better service
and more equitable transporta ti on rates.
T
THE MUSIC MERCHANTS' NEW SLOGAN
T the sugg'e~tion of President \Vatkin, of the National Associ­
ation of Music Merchants; there has been adopted as the
slogan fo r that body the phrase "An Association in every city, in
eve ry S tate in the'l' nion." Then, too, comes the announcement
that the efforts of th e Association officer s will be directed during the
year to building the pre sent membership of 1,300 up to th e 2,000
mark before the next convention in New York.
It is an ambitious program and, although it is hardly likely that
the end of the Association year will see th e great group of local
associations desired, there should be a strong possibility of the
membership being increased by so me hundred s, if sufficient local
interest can be dev eloped in the affairs of the national organization.
The trouble with the great majority of local associations is
that they are apparently without purpose and accomplish little of
definite value for the individual. In the Association session s the
A
REVIEW
SEPTEMBER
8, 1923
ethics of advertising term s, trade-in s, etc., are discussed at length,
but little is done of real or permanent value. Discussions of trade
problem s are calcu lated to hdp those who participate, but it has
been proved that discussions alone will not kee p associations
alive .
It is significant that every association which shows real life in
the music indu stry has accomplished, and is accomplishing, some­
thing definite. Take the Ohio Association , for instance, whose con­
vention will be held in Cincinnati next week. The work of its
legal adviser and those assisting him as com mittees has alone re­
paid the individual member many tim es for any money he ha s
spent in its support. The activities of the Ohio body are confined
not 'm erely to discussion, but continue right through the year for
the purpose not so much of telling the individual dealer how he
should behave, but to give him the legal protection and adv ice that
would otherwise cost him more than association dues.
Layout some real work for the local association and produce
tangible results that the individual dealer can appreciate and the
organization will live. Simply get into the rut and it will die. Both
points have been proven in our own trade.
I. THE
AMERICAt.;fPLA YER LEADS THE
WORL~
A
CCORDING to Government figures covering exports of pianos
and player-pianos for the fiscal yea r ending June 30, last, th e
exports of player-pianos alone showed an increase of approximately
137 per cent over the volume of those instruments sent abroad
during th e preceding tw elve months, with exports of straight pianos
showing an increase of approximately SO per cent.
The figures are signifi cant, not alone in showing the growth of
export business and em phasizing the possibilities thereof, but also
in bringing strongly to mind the fact that the American player­
piano is steadily gaining a stronger foothold in foreign markets.
Th ere are a number of countries throughout the world wherein
pianos of German or British make are perferr.ed, not for stru c­
tural or price reasons, but because of the quality of tone that is
always associated with European-made instruments and which
would not be tolerated in thi s country. \\'h en it comes to player­
pianos, howev er, there is no question but that the United States ·
leads the world.
While considering th e Government figures ' it is well to con­
sider the statements .of J. Alfred Eady, of Auckland, N . Z., who
in an interview with The H.eview last week declared that the
American player-piano was getting a st rong foothold in his coun­
try, and that it would be a long time before British or Continental
manufacturers wou ld be able to produce a player action that would
measure up either in quality or price with the American products.
That American-made player actions with the delicate mechan­
ism that must be con tain ed therein are a: product that will stand
up in every part of . the world, regardless of climatic conditions, is
a tribute to th e manufacturers of thi s country. Having won such
a notable lead in the player-pi,:no field abroad, effort should now
be directed to holding that lead and making it permanent.
TAX QUESTION AGAIN TO THE FORE
CCORDING to reports from \Vashington, there is every pros­
pect that the next session 0 f Congress will see the dev elopment
of a new tax fight in an effort to adjust Federal taxation on a
basis tha t will appea r eq uitabl e to the majority of the business men
and voters of the country.
Despite the claims made by the present administration of
substantial savings in the budget,. and of the curtailment of ex­
penses generally, there appears to be little id ea in Congress of
taking such sav ings into account in adjusting taxes. In fact, there
appears to be a real danger that a se riou s attempt will be made to
provide for a return of th e excess profits tax, and that the sup­
porters of the sales tax will a lso be strongly in evidence.
It is not probable that any new tax program will affec t the
music industry except as in a general way it wi ll affect all business­
men, but nevertheless it will be well for the industry to be on its
guard against any attempt to slip in a special tax on mu sical in st ru­
ments in an effort . to relieve some other industry or some special
interest of a part of its tax burden.
It must be remembered that, in protecting the indu stry from
unju st taxation, every indi vidua l member of it must and can do
his individu a l sha re in the fight.
A

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