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JUNE 30, 1923
THE MUSIC TRADE REVIEW
9
VICTOR CO. TO BEGIN WORKJ)NJ)AKLAND, CAL., FACTORY
Alterations Nearing Completion in Sacramento Branch of Sherman, Clay & Co.—Harrington Piano
Scores in Eureka Concert—Kohler & Chase Essay Contest Proves Success
SAN FRANCISCO, CAL., June 23.—News that will
cause widespread rejoicing in the music trades
of the Bay cities was given out to-day by An-
drew G. McCarthy, treasurer of Sherman, Clay
& Co. Edward E. Shumaker and C. S. Wickes,
building experts from the Victor factory, who
have been on the recently purchased site, in Oak-
land, preparing plans, have returned to Victor
headquarters at Camden, N. J. Their plans have
been accepted and the Victor Co. will begin
work at once on its Oakland factory site.
Beautiful Store for Sacramento
Extensive alterations are nearing completion
on the Sacramento store of Sherman, Clay &
Co., which will be as beautiful as any retail
establishment in the whole capital city. Grow-
ing business forced expansion and the adjoining
store on J street has been added, giving en-
larged space and window frontage, whilst the
remodeling has greatly added to the capacity
of the store for handling the well-known lines
carried by the firm.
Alterations on the handsome San Jose store
of Sherman, Clay & Co. are now very close to
completion. The extensive small goods depart-
ment is a new departure, as far as the San Jose
branch is concerned.
Convention Interests Music Dealers
The national N. E. A. convention which takes
place in this city and in Oakland June 28 to
July 7 is arousing much interest amongst alert
members of the music trades, who realize that
time and attention devoted by the schools of
the country to music result in trade for the
music stores. About 20,000 visitors are expected
for the convention.
Back From Chicago Convention
Frank Anrys, vice-president and general man-
ager of the Wiley B. Allen Co.; J. J. Black,
treasurer, and Lawrence Liudsey, assistant treas-
urer, have all returned from the Chicago con-
vention, after which they made quite an ex-
tended visit to the East, calling on the head-
quarters of the various lines represented by the
Wiley B. Allen Co. Speaking of their trip,
James J. Black said: "Everywhere we found
the same optimistic spirit in the trade that ex-
ists on the Pacific Coast at this time. The trade
here is looking forward to a very profitable
year."
Members of the Wiley B. Allen force who
were with Messrs. Anrys and Black in Chicago
included R. W. Young, manager of the firm's
Fresno store, and E. P. Tucker, Los Angeles
manager for the Wiley B. Allen Co. Mr.
Young's report from Fresno is to the effect that
that center of the raisin industry expects a very
satisfactory year, now that the Raisin-Growers'
Association has reorganized. This Association
lifted the vineyardists to prosperity from a reg-
ular slough of despond.
Far From the Madding Crowd
Charles A. Ericsson, president of Ludwig &
Co., and George R. Hughes, secretary of the
Wiley B. Allen Co., are now camping far from
the.honk of autos and the clatter of trolleys.
They are on the Williamson River, in southern
Oregon, where there is still quite* a chunk of
the real Wild West left. Mr. Ericsson plans
to return about July 6. Before doing so he will
visit Crater Lake, Ore., an extinct volcano
which contains a lake of remarkable beauty.
Harrington Piano Scores in Eureka
Norma Minar, child artist of Eureka, Cal.,
appeared a few days ago in recital in her native
city, using the Harrington piano and arousing
very favorable comment. Her teacher, Mrs.
Wilson Smith, used the Harrington for the
appearance of her other students. E. G. John-
son, of 226 D'street, Eureka, Wiley B. Allen
representative for Eureka, took an active in-
terest in the recital. He has also been instru-
mental in placing the Harrington in other re-
citals at Eureka, which is a thriving lumber
town and seaport of northern California.
Some excellent ideas were brought out by
the 100-word contest of Kohler & Chase, in
which successful students of the Berkeley
schools were awarded prizes for an essay on
the Miessner piano. In spite of his somewhat
inaccurate use of the English language the
judges seem to have awarded the first prize to
seventeen-year-old Curtis Ball, of the Willard
School, Berkeley, because he compressed more
good points of the Miessner into 100 words
than did other competitors. His prize was a
Miessner piano and his essay ran:
"Such a find! I never saw the like of it. A
tiny little piano that sounds like a grand. Its
name is Miessner and would fit in the smallest
of homes. You can move it about like Daddy's
'arm-chair and yet its tone qualities are enough
to make Aunt Lizzy's big upright feel ashamed
of itself.
"Everyone cannot afford a piano, but this
little piano is within reach of all who love music
because it is inexpensive.
"The Miessner is small, yes; but the tone
small? No; big! Sonorous! Then it is, indeed,
a musical revelation."
The winner of the second prize was Ellen
Gait, aged twelve, who won $25 credit, to be ap-
plied on any musical instrument in the Kohler
& Chase store. The same award was given to
Katherine Whitcomb, aged eight, whose essay
ran:
"There are several reasons why a Miessner
piano is the very best piano to have in a mod-
ern home. First, because it is the only piano
that will go into a small room without crowd-
ing; second, it can be moved about easily, which
is a great advantage; third, it can be kept clean
and dusted easily, even by a little girl like me;
last, it has just as lovely a tone as any large
piano. Anyone would love to use a little piano
like the Miessner, and especially a child would
like to handle a little piano, instead of a huge
one."
WILLE TAKES OVER RADIO STORE
Canton, O., Music Merchant Buys Radio Busi-
ness of Van Alerdice Co. in That City
CANTON, O., June 25.—The purchase of the radio
store of the Van Alerdice Co., which shared the
quarters of the Alford & Fryar Piano Co., Har-
ris Arcade, is announced by George Willc, of
the music firm of that name. As a result of the
purchase the Wille store becomes the largest
radio dealer in this section of Ohio. The radio
department has been enlarged to twice its for-
mer size.
VictrolaNo. I l l
$225
Electric, $265
Mahogany or walnut
Other styles $25 to $1500
Victor supremacy
is the supremacy
of performance
D e a l e r s in Victor
products handle a
known quantity—a line
of p r o d u c t s that has
demonstrated its worth
by a quarter-century of
actual a c c o m p l i s h -
ments.
NEW POST FOR_WALTER BENNER
LIMA, O., June 25.—Walter Benner, manager of
the Starr Piano Co. branch here for the past
eighteen years, has been promoted to the posi-
tion of sales manager of the Starr Piano Co. at
Dayton. Mr. Benner will be in charge of sales
district comprising the territory between Mid-
dletown and Lima and from Greenville to
Marion. Mr. Benner is known as one of the
best-informed piano men in this section.
"CHICKER1NG" NEW PHONE EXCHANGE
* HIS MASTERS VOICE"
Victrola
REG.U S PAT OFF
The New York Telephone Co. has given rec-
ognition to the name of Chickering by applying
that name to a new central office to be opened
shortly. The new office will be in the business
section of the city and will relieve the present
Longacre exchange.
Look tinder the lid and on the labels
for these Victor trade -marks
NORMAN MUSICCO. FORMED
Camden, N.J.
NORMAN, OKLA., June 28.—The Norman Music
Co. is the new name for the concern formed
by Royce Hobbs.
Victor Talking
Machine Co.