Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
54
THE
Looks Like a Sensation!
FOX-TROT SONG SUCCESS
MUSIC TRADE
REVIEW
"SNAKES' HIPS" UNIQUELY FEATURED
Old Pit Show Idea Used by Day's Music Store
of Elyria, O., With Much Success
JUNE 30, 1923
HIT/ ALWAYJ-, MIT/,i ONLY
Used by Leading Orchestras Everywhere
In the old days when wax museums and other
similar attractions had their vogue it was not
unusual for what were termed fakers to rent
empty stores, paint up the windows, possibly
with peepholes to attract the curious, and thus
"Chicago"
"The Thief"
"That Red Head Gal"
"No One Loves You
Any Better Than Your
M-A-Double M-Y"
FRED FISHER %c
Sflhsic Publisher's-.
Order From Your Jobber or
McKinley Music Co.
CHICAGO
1501-1513 E. 55th St.
E. C. MILLS ATVMOVIE MEETING
E. C. Mills, chairman of the executive board
of the Music Publishers' Protective Associa-
tion, and J. C. Rosenthal, general manager of
the American Society of Composers, Authors
and Publishers, attended the annual convention
of the Motion Picture Theatre Owners of New
York held in Syracuse, N. Y., last week. Both
had special invitations and made addresses ex-
plaining the operation of the Performing Rights
License Fee.
"AIDA" INJTHE OPEN AIR
A new use for ball parks was recently intro-
duced at the Polo Grounds, New York, with
the opening of the first of the series of Open
Air Opera Performances. Over 10,000 people
attended this opera, which is several times the
capacity of the Metropolitan Opera House. The
first performance was "Aida." There will shortly
be given a double bill of "Cavalleria Rusticana"
and "Pagliacci."
S0NQWRITERS^_FIRST OUTING
The Songwriters, Inc., will hold its first an-
nual shore dinner and outing .at Duer's Casino,
Whitestone Landing, L. I., on July 15. Leo
Woods, the secretary of this new organization,
states that there will be unusual entertainment.
Richmond
Service
Looking at "Snakes' Hips"
establish a current attraction almost anywhere
with more or less success.
This idea of attracting the curious was recent-
ly revived by the Day's Music Store, Elyria, O.,
and was one of the few times, if not the only
time, that such methods were used to give pub-
licity to a song. In this case the Leo Feist,
Inc., number, "Snakes' Hips," which is a par-
JONAH
" 4 SMASHING I
SPLASHING HIT I
ELIZA DOYLE SMITH
I
59E.VANBURENST.CHICAGO
REMICK'S BEST SELLERS
Beside a Babbling Brook
(Donaldson and Kahn's latest)
Richmond
Barney Google
Dreamy Melody
Sweet One
My Buddy
On the Isle of Wicki
Wackl Woo
Carolina In the Morning
First, Last and Always
Girl of the Golden West
Louisiana
Falling
Richmond Music Supply Corp., Jobbers of Music
133 West 41st Street, New York City
JEROME H. REMICK6CO.
Means Every Item is Filled—otherwise an
answer is given. Send your orders to
DETROIT
• • •
NEW YORK
• • • CHICAGO
ticularly appropriate title to demonstrate the
side-show idea, was used. Reproductions of the
window are herewith shown, "before and after
looking."
The entire window was painted over, with
water-mixed paint, easily removed, in glaring
colors similar to those used in the title page.
Looking through the peepholes the curious
saw a display consisting of a river scene made
of natural materials with an artificial snake with
hips. The caption on the window read "It's
Alive," and looking behind the window the fur-
ther announcement, "It's a Live Hit—'Snakes'
Hips.'" This is unusual and, no doubt, was
a profitable means of attracting attention. Not
every song title would lend itself readily for
such use. The main idea, however, is that it is
an attractive and unique window display, and
attractive windows invariably mean sales and
profits.
Given a peep-hole and ninety-nine out of a
hundred will look.
"DELAWARE WALTZ" FINDS FAVOR
"Delaware Waltz," one of the successful num-
bers in the catalog of the Phil Ponce Publica-
tions, has been showing some renewed activity
in recent weeks. Many prominent orchestras
are now programming it regularly and the title
and melody seem to be readily recognized by
dancers. Grace Nelson, now playing vaudeville,
is also using "Delaware Waltz" in ballad form.
"Delaware Waltz" is from the pens of Marvin
Smolev and Joe McDaniel.
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF
TITLE FOR ESTIMATE
311 West 43rd Street
New York City
BUY YOUR MUSIC FROM
BOSTON
Walter Jacobs, Inc.
Publishers
I Borworth St.
BOSTON. MASS.
JACOBS PIANO FOLIOS
A CoapUt* Library far Ph»f-PI»y Plinlitt
Oliver Ditson Company
BOSTON
NEW YORK
Anticipate and supply Every Requirement of Music
Dealers
White-Smith Music Pub. Co.
PUBLISHERS,
PRINTERS AND ENGRAVERS OF MUSIC
Main Offices: 40-44 Winchester St., Boston.
Branch Houses: New York and Chicago.