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10
THE MUSIC TRADE REVIEW
OCTOBER 7, 1922
where. We must watch close and take advan-
tage of the opportunity of our best salesman
(Continued from page 9)
which is constantly working for us. We must
selection again, but in radio they may never give more time, put more energy in our rtcord
talking machine sales are greater in dollars
and cents than your records and rolls, then hear it again. So radio will sell records and and roll departments and intelligently merchan-
rolls if you will follow up the opportunity. dise the life of our business. The records and
you are riding a trick bicycle and you must
add more teeth to the front sprocket if you Every selection that goes out by radio is the rolls, or radio, are tricky. They may get tired of
biggest incentive for the listener to buy a record working for us without pay and jump in the
wish efficiency and to gain sales speed. If you
can't add any more teeth in your sprocket you of that individual selection. This will illustrate rear sprocket because a tooth there would gear
may be detrimental to the future of the music the art of suggestion. Radio has suggested to our business bicycle down where it would take
business. There is an essential connection be- millions selections that are made on our records faster pedaling than the trick bicycle.
As you ride home on the train or drive home
or rolls. Each one of your employes should
tween the front and rear sprockets. It is a chain
which drives. This chain needs a lubricant. have many suggestions for your customers. in your car think this one thing over. What
There has been developed a wonder of the age, Each suggestion is a tooth in your sprocket. have I gained from the bicycle which will help
the biggest help to our business that has ever Do you think for a minute that the owner of me be a better merchant? And that does not
been given to it, and that is radio. Why not a radio outfit who is not the possessor of a mean make more money only, but better service
talking machine will not have the desire again to your customer and advancement of music.
lubricate the chain with radio? What could
be better for your business than a well-rendered to hear his favorite selections which he has Do not wait for a day or a week or a month to
song of "Sweet and Low" or a wonderful or- heard once over radio, possibly never again? • start some of the things which will help build
chestra playing an overture being broadcasted Now listen. Get this. Every boy in the coun- up your business. Do you realize that in less
into millions of homes by the way of radio? try is interested in radio and every boy is a than three months the holiday business will be
Every listener appreciates it and the radio has prospect for a player-piano or talking machine. a thing of the past? Get ready for the holiday
Radio travels fast. It is in the air, it is every- business. Sit up at night if necessary to plan
caused a desire in every listener to hear that
some aggressive way to let your customers and
those whom you hope to have as customers
know you are anxious to serve. Here is a holi-
S
day suggestion that you should take advantage
of. Over half of the Victory 4 ^ per cent bonds
will be redeemed by the Government December
15. Look ahead to getting some of that money.
Your banker can tell you about how many
thousands or how many millions will be paid
out at that time by the Government. In my
home town of Columbus, counting Franklin
County into the total, approximately $10,000,000
will be paid out. In addition to that money
the United States Government will redeem in
cash the war savings stamps which fall due
January J, 1923. Your postmaster can tell you
about what sum of money is going to be paid
out in this way. In Franklin County the total
is $3,500,000. Of course some of that will be
reinvested, but some of it will be used to pur-
chase the things which the women folks and
the men folks have been denying themselves
for many, many months, and with proper busi-
ness suggestion on your part it will be records,
player rolls, talking machines and player-pianos,
and, believe me, I am going to get some of that
money. This is a suggestion to add to your
front sprocket.
METHODS OF DEVELOPING THE ROLL AND RECORD TRADE
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AS a P r o g r e s s i v e
•** Music Merchant,
alive to the possibili-
ties of expanding your
business and profits.
you should attend the
CHICAGO
RADIO
SHOW
//////////////S/S///S///////////////////XWy//////////f/777///777
COLISEUM
OCTOBER
Business Office
Suite 549 McCormick Bldg.
14th
to 21st
19
2 2
I want to thank you from the bottom of my
heart for the attention you have given me.
Everything has been said in kindness and if
some remarks may have seemed a little harsh
I did that for the sole purpose of making you
sit up and notice, and that means closer at-
tention to the record and player roll business.
Again I thank you for the honor of appearing
before you.
PREMIER GRANDS INSTALLED
Premier Baby Grands Made Part of Equipment
of New Theatres Opened in Chicago, Buffalo
and Newark—Large Name Plate on Each
Premier baby grand pianos, manufactured by
the Premier Grand Piano Corp., New York,
have been selected for the three new handsome
Shubert theatres which opened September 1 in
Chicago, Buffalo and Newark, N. J., respec-
tively.
These instruments are on the stage of these
theatres and have attached to both sides in
large gold letters the word "Premier," so that
the audience can instantly recognize what in-
strument is being used in these particular
theatres.
Later on the Premier will be embodied as
essential equipment in many other theatres on
this large theatrical circuit.
GRIFFITH ADDS_TO SALES STAFF
L. E. St. George and Walter Reed have been
added to the sales staff of the Griffith Piano Co.,
605 Broad street, Newark, N. J. Among the
lines handled by this concern are Steinway,
Sohmer, Kranich & Bach, Kurtzmann, Hallet
& Davis and Brambach pianos.