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JANUARY 28,
1922
53
THE MUSIC TRADE REVIEW
FURTHER RECORD REDUCTIONS
COLUMBIA MANAGERIAL CHANGES
JOSEPH BAREUTHER GETS NEW POST
Pathe Freres Phonograph Co. and Columbia
Graphophone Co. Announce Lower Prices
New Managers Appointed for St. Louis, New
Orleans and Omaha—Important Centers
Former Manager of Landay Branch Is Made
Secretary of Broadway Music Shoppe
T h e Pathe Freres Phonograph Co., Brooklyn,
X. Y., made the announcement on Friday, Janu-
ary 20, of a reduction in record prices. The
entire 20,000 and 22,000 series and all foreign
ten-inch records have been reduced from 85
cents to 75 cents. The corresponding series oi
Actuelle records were also reduced in price.
The Columbia Graphophone Co. also carried
large advertisements in the newspapers last
week announcing that all the records in the
company's catalog listed at 85 cents have been
reduced to 75 cents.
Reductions in the list prices of Victor, Bruns-
wick, Okeh and Emerson records were an-
nounced in The Review last week.
General Sales Manager Geo. W. Hopkins, of
the Columbia Graphophone Co., announced this
week important changes in the management of
Columbia branches in St. Louis, New Orleans
and Omaha. E. M. Morgan, who was manager
of the St. Louis branch, has resigned this posi-
tion and is to be connected with a manufacturer
well known in the Middle West specializing in
the production of horse-drawn vehicles. Mr.
Morgan leaves this position with the best wishes
of the Columbia Co. for his success in this new
venture. A. B. Creel, formerly of the New Or-
leans branch, has been appointed in the position
left vacant by the resignation of Mr. Morgan.
R. R. Sparrow, formerly assistant manager of
the Atlanta, Ga., branch, has been appointed
manager of the New Orleans branch, effective
January 1. F. L. Scott, formerly a special rep-
resentative of the Columbia Co., has been ap-
pointed manager of the Omaha, Neb., branch,
taking the place of R. L. Wilder, who formerly
held this position.
YONKERS, N. Y., January 23.—Joseph Bareuther,
for many years prominently connected with the
piano and talking machine business and for-
merly associated with the Sounenberg Music
Co. and the Landay Bros, branch in this city,
is now associated with the Broadway Music
Shoppe, at 17 Main street, as secretary of the
company.
Mr. Bareuther was at one time employed by
the Schomaker Piano Co. as a tuner and regu-
lator and later by E. Gabler & Bro., an old-
established piano manufacturing concern. Mr.
Bareuther resigned this position after becom-
ing familiar with every phase of piano manu-
facturing.
The Broadway Music Shoppe is one of the
most progressive music houses in this city and
carries complete lines of Sonora, Brunswick,
Victor, Aeolian-Vocalion and Columbia ma-
chines.
THREE NEW VICTOR RECORD ARTISTS
Fenton Cleaning & Dyeing Co., of Cincinnati,
O., Becomes Starr Phonograph and Gennett
Record Agent—Operates Sixty Offices
F. W. SCHWOEBEL WITH CORLEY CO.
Becomes Wholesale Manager of the Victor De-
partment of the Widely Known Richmond
House—Experienced, Capable and Popular
RICHMOND, VA., January 23.—F. W. Schwoebel,
well known in the Victor trade throughout the
South, joined the forces of the Corley Co..
of this city, on January 1. He will act in the
capacity of wholesale manager of the Victor
department.
For a period running over several years Mr.
•Schwoebel had been affiliated with the Victor
product.. For a considerable length of time he
was employed by the Victor Co. as traveling
representative in the South. Later on in his
career he became attached to the staff of one
of the Southern Victor jobbers. A short time
ago he severed this connection and joined the
staff of the Eclipse Musical Co. He left this
last position to assume the duties of manager
of the Victor wholesale department of the Cor-
ley Co.
The many years of experience which Mr.
Schwoebel has had in selling the Victor line and
his personal intimate contact with the Southern
trade and Southern conditions make him ad-
mirably suited for his new position. There is
no doubt that the addition of Mr. Schwoebel to
the staff of the Corley Co. will prove a very
valuable asset to the house for the ensuing year
and years to come.
FILM STAR USES SONORA PORTABLE
Mabel Normand Insists on Using Sonora Port-
able in Film Scene—Yahr & Lange Feature
Star's Preference in Forceful Advertising
MILWAUKEE, WIS., January 21.—Mabel Normand,
the renowned film star, is a stanch supporter
of the Sonora phonograph. This was most for-
cibly demonstrated when Miss Normand, who
appeared at the Strand Theatre here in connec-
tion with her latest presentation, "Molly-O," was
told that she was to play a small talking machine
in a blimp scene. She insisted on using her
Sonora portable, which she carries with her on
all her travels.
Yahr & Lange, Sonora distributors for the
State of Wisconsin and parts of Michigan, fea-
tured Miss Normand's use of the Sonora in her
film in their advertising. These ads, which cov-
ered considerable space in the local papers, were
devoted exclusively to the Sonora portable model.
A pessimistic salesman has no chance for a
successful career unless he reverses his outlook
on business and life in general. Preach pessi-
mism and you may be sure that a portion of
the "'blue" spirit will be inoculated into the
prospective customer.
First Records by Mme. Lashanska, Fannie Brice
and Miss Patricola in the February List
The customary announcement of the Victor
records for February is of particular interest to
the trade from the fact that the first Victor rec-
ords of three new members of the Victor family
of artists are to be found in that list. Mme.
Hulda Lashanska is represented in the list by two
records, one of Carl Loewe's Canzonetta, and the
other of Barnby's setting of Tennyson's "Sweet
and Low," the records, it is said, being well
calculated to sustain her reputation as a concert
singer.
Fannie Brice, the popular comedienne, at pres-
ent with the "Ziegfeld Follies," sings "Second
Hand Rose" and "My Man" (Mon Homme),
and Miss Patricola, popular vaudeville star,
sings "I've Got My Habits On" and "Happy
Hottentot." In addition to the three new artists,
the February list is also interesting from the
wide variety of musical selections offered for
the consideration of record buyers.
S. L. SCHOTT BUYS VICTOR STORE
STARR CO. ADDSJMPORTANT AGENCY
CINCINNATI, O., January 21.—The Starr Pianc
Co.'s phonograph department has just closed
negotiations whereby the Fenton Cleaning &
Dyeing Co., which has more than sixty offices
fii Cincinnati, Covington and Newport, is now
handling the Starr phonographs and Gennett
records, in which it does an extremely large busi-
ness, especially in records. This branch of the
business is run in connection with the cleaning
and dyeing business and customers in connec-
tion with the latter service often purchase rec-
ords before quitting the store.
COLUMBIA RECORD EXCHANGE COMING
In connection with the announcement last
week of the reduction in the list price of Colum-
bia double-disc records from 85 cents to 75 cents,
George W. Hopkins, general sales manager,
stated that a record cut-out exchange would be
announced by the company at once. The record
price reduction also carries with it a special re-
bate proposition for the benefit of the dealer.
MOUNT VERNON, N. Y., January 23.—The estab-
lishment of Brodbeck & Co., established for
twenty-one years, and one of the leading Victor
dealers in Westchester County, has been pur-
chased by S. L. Schott, a brother-in-law of the
Landay brothers. Mr. Schott has been in the
music business for the past sixteen years, travel-
ing to the Coast, and he is well equipped to make
a success of his new enterprise.
ALLIANCE, O., January 16.—Announcement is
made by the Vernon Piano Co., this city, of
the purchase of the Victrola store located on
Fifteenth street, Sebring, O. It will be pos-
sible now to obtain the latest Victor records
without leaving Sebring. All models of the
Yictrola will be exhibited in the new store.
TONEPEN CORP. CHARTERED
EDISON PARLOR ^PENS IN SAVANNAH
The Tonepen Corp., dealer in talking machines
and records, has been granted a charter of in-
corporation in New York State, with a capital
of $5,000. Incorporators are W. and J. Dubilier
and C. Marshall, Jr.
SAVANNAH, GA., January 20.—A new, exclusive
Edison retail store, to be known as the Edison
Parlor, has been opened here by Mead & Manucy.
This is the only talking machine establishment in
the city. Modern equipment has been installed
throughout and the store is said to rank with
the finest in the South.
INDIANA INCORPORATION
The Kipp Phonograph Co., of Indianapolis,
Ind., has been chartered in that State, with a
capital of $150,000. Directors of the new con-
cern are: W. E. Kipp, H. G. Anderson and
Jewell Cartmell.
It is a good habit to chat a little bit about gen-
eral topics before you start the real negotiations.
TAKES OVER VICTROLA STORE
DELAWARE CONCERN INCORPORATES
A charter of incorporation was recently granted
to the Qualitiphone Sales Corp., under the laws
of the State of Delaware, with a capital of
$50,000. Tncorporators of the new concern,
which will deal in talking machines, are Louis
B. Bernei, H. F. Bauman and Seymour O'Brien.