Music Trade Review

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The with
Player
Section
Thc
THE
Automatic Player Section
REVIEW
JIU5IC TIRADE
VOL. LXXIV. No. 4.
Published Every Saturday by Edward Lyman BUI, Inc., at 373 Fourth Ave., New York. Jan. 28, 1922
LEN9X
The unprecedented success of the U. S. Exchange Plan is a tribute to U. S. Word
Rolls. The U. S. Exchange Plan is the rare combination of U. S. Word Roll superiority
with the most successful merchandising plan ever conceived.
U. S. Rolls are vastly more than the product of materials and labor—they reflect their
incomparable musical artistry in no uncertain terms.
All U. S. Rolls are Good! The melody dominates the musical arrangement of every one
—we do not believe that player-owners are capable of interpreting mere harmony or
irrelevant treatment of the melody. The melody is the big thing in every U. S. Roll!
U. S. Rolls are a revelation—the U. S. Exchange Plan is the salvation of the player
and roll trade.
UNITED STATES MUSIC COMPANY
CHICAGO
U. S. A.
PLAYERlMUSiCl ROLLS
Sell More Rolls—You'll Sell More Players! f
Entered
as second-class
matter
September
10, 1892, at the post office at New York, N. Y., under the Act of March 3, 1879.