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JUNE 3, 1922
THE
MUSIC
TRADE
REVIEW
35
AN ATTRACTIVE[SERV1CE CAR
WELKER JOINS MICKEL STAFF
CHARLES EDISONJMSCUSSES RADIO
Richter Music Co., of Casper, Wyo., Speeds De-
livery of Talking Machines and Secures Pub-
licity by Means of Delivery Car
Well-known Victor Man Head of Mickel Credit
Department at Des Moines—Prominent in
Western Talking Machine Trade Circles
Furnishes Reasons Why the Phonograph Trade
Should Not Be Seriously Harmed by Growth
of Demand for Radio—Interesting Analysis
CASTER, WYO., May 29.—The Richter Music Co.
here has put into service an attractive service
'car, which is a little different from the usual run
of such vehicles. The machine is not only a
continual advertisement of the business, but is
useful in insuring the quick delivery of machines
and records to customers.
The rear of the machine is taken up with a
model of a talking machine, large enough to hold
a machine for delivery. Attractive notices con-
cerning the lines handled by the company arc
painted on the sides of the model, acting as a
constant reminder to the public.
George E. Richter, president of the company,
has been in business here for several years and,
starting with a small investment in a stock of
sheet music, he rapidly developed his business
through aggressive merchandising. He now han-
dles complete lines of Victor talking machines
and Brunswick phonographs, records, pianos and
musical instruments of all kinds.
The many members of the trade who are
DES MOINES, IA., May 29.—W. O. Weller, one of
the most popular men in the Victor trade in the more or less in a quandary regarding the radio
Middle West, has joined the forces of Mickel proposition will doubtless be interested in the
Bros., of this city, Victor wholesaler, and will views of Charles Edison, chairman of the board
have charge of the credit department. Mr. of directors of Thos. A. Edison, Inc. It is espe-
cially important, inasmuch as this company oc-
cupies a unique position in its relation to the
radio field, being interested in the manufacture
of phonographs, in batteries and in electrical
progress generally. When asked by The Music
Trade Review to express his personal opin-
ion regarding what the attitude of the regular
phonograph dealers should be toward radio and
its bearing upon the talking machine industry
he said:
"It is impossible to answer your inquiry with-
out indulging in a certain amount of speculation
on the future relations of the phonograph with
the wireless telephone. To-day the wireless tele
phone is encroaching on the phonograph sales
field, simply because it is a novelty with a de
cidedly romantic appeal to the imagination. When
it has become as much of a commonplace as tin
VICTOR CO. EMPLOYE WINS PRIZE
electric light, the ordinary telephone or the tele
After Only One Year in United States Solomon
graph it will find a sphere of usefulness which
Dabinski Is Awarded Medal for Best Patriotic
will not conflict with the phonograph. It seems
to me that news is the wireless telephone's real
Essay in English—An Unusual Record
W. O. Welker
function. I can readily conceive that a day will
Solomon Dabinski, employed in the factories of Wclker, who has had considerable experience in come when the debates at such a conference as
the Victor Talking Machine Co., Newark, N. J., Victor retailing and wholesaling, has an exten- that which was held at Genoa will be listened to
was recently awarded a bronze medal by the Na- sive acquaintance among Iowa dealers.
by millions instead of hundreds.
tional Society of Colonial Daughters of Wash-
When he first entered the talking machine in-
"The phonograph's function is to give people
ington for the best patriotic essay in English. dustry Mr. Welker was associated with Case music. Instead of giving them any music at any
The award is particularly notable in that Dabin- & West, of this city, who at that time were time it gives them the music they want when they
ski came from Poland about a year ago without Victor wholesalers, and upon their retirement want it. It will exist as amicably beside the
the slightest knowledge of the English language from the wholesale field he spent several seasons wireless telephone as it docs beside the piano.
and so applied himself after his arrival that he representing the Putnam-Page Co., of Peoria,
"Retail phonograph dealers are free, white and
wds able to write the essay that won the prize, 111., in eastern Iowa. For the past four years twenty-one. There is nothing in the world to
Mr.
Welker
has
been
purchasing
agent
for
the
which represents a remarkable example of per-
prevent them from taking on wireless telephones
city of Des Moines.
severance.
if they wish to. In some small communities
it may be an excellent expedient. I can't help
feeling, however, that they'll do better if they
stick to their own line."
Absolutely Essential to the Best Results in the Transmission of Record Music by Means of the
Radio, Declares President of the Cleveland Radio Association, E. H. Poad
ADVOCATES STANDARD "TALKERS" FOR BROADCASTING
VICTOR FACTORY WEEK IN OKLAHOMA
CLEVELAND, O., May 29,—That the standard talk-
ing machine is essential to proper broadcasting of
music by radiophone is the assertion of E. II.
Poad, president of the Cleveland Radio Associa-
tion, this statement coming simultaneously with
the closing of negotiations with the Department
of Commerce by Warren R. Cox, head of the
Cox Laboratories, who has just returned from
Washington with the limited license that per-
mits the broadcasting of music, news and general
information. The Cox station, the only one in
Cleveland, and one of only five in the country,
will be known as WHK.
In order not to conflict with the distribution
from Pittsburgh, Chicago, Newark and Spring-
field, Mass., on those nights during which concerts
are given, the wave length from W H K will be
kept down to 360 meter wave lengths, which
means that receivers within a radius of 200 miles
will receive the material thus broadcasted in
Cleveland without interfering with outside
broadcasting, and vice versa.
So well equipped are the Cox Laboratories,
however, that the music distributed from this
po : nt has been received in Celina, Kan., according
to Mr. Cox. The laboratories are located on the
top floor of the Stuyvesant Building.
While the talking machine figures most promi-
nently in the music broadcasted from this station
a staff of musicians, headed by Miss Ethel Toole,
is part of the Cox organization. The concerts
sent out are now being held three nights every
week. The room in which the concerts are
held is cloth-padded, absolutely sound-proof and
barred to all outsiders.
But the chief factor in this method of music
distribution is the talking machine, in the opin-
ion of President Poad, of the Cleveland Radio
Association, under the auspices of which the
concerts are being given.
"A standard talking machine is absolutely essen-
tial to the proper transmission of record music,"
says Mr. Poad. "Surface noises must be absent
entirely or the effect is spoiled completely. We
know this by experience with many types of
machines. Those outside of the sending station
have often wondered why they cannot get good
reproduction at times. It is because of the sur-
face noises created by some instruments or
records. We who are interested in developing
this science have learned this by experimenting
with various machines. There is no idea of dis-
crimination, however, buf we have found that the
best-recognized machines and records are best
for this purpose."
It merely happens, therefore, that in the pres-
ent work being done in Cleveland the Victor ma-
chine and Victor records are being used at
WHK. The instrument and records are being
supplied by the Buescher Co.
It is through the Cleveland Radio Association
that significant steps in radio development in the
Cleveland district are being taken, in the opin-
ion of Mr. Poad. Prominent business men of
the community are personally interested in its
achievements and in directing its affairs.
Oklahoma Talking Machine Co. Arranging for
Special Factory Displays by Victor Dealers in
That Territory During Week of June 4
OKLAHOMA CITY, OKI.A., May 29.—The Oklahoma
Talking Machine Co., the new Victor distributor
here, is arranging a "Victor Eactory Week"
among Victor dealers for the week of June 4.
The plan, which has been well received, includes
the arrangement of a special factory window in
all Victor stores in the State, the idea being that
the cumulative effect will result in business for
all concerned.
The "Baby State" of the Union is one of mag-
nificent distances, but regardless of that fact.
Oklahomans are a migratory people, Tulsans
having interlocking interests in Oklahoma City
and Oklahoma Cityans having a similar interest
in Muskogee and Okmulgee. Because of the
residents of the State spending so much of their
business time visiting around, the Victor dealers
have realized the value of this advertising and
have entered into the plan most enthusiastically.
NEW YORK CONCERN CHARTERED
The Waverly Musical Products Co., Inc., of
New York City, has been granted a charter of
incorporation under the laws of New York State,
for the manufacture of hardware for musical in-
struments and radio apparatus, with a capital of
$100,000. The incorporator is H. C. Lamb.