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10
THE
MUSIC TRADE REVIEW
APRIL 22, 1922
the belief that new homes will mean new fur-
nishings—and new pianos.
In connection with this prospect those mer-
Brack & Sons Co. and Dreher's Sons Co. to Open New Establishment Shortly—Local Association
chants
catering to the small instrument trade
Meets at Maresch Store—Cleveland Auditorium Opened—News of the Week
are alive to additional possibilities. Foremost
CLEVELAND, O., April 18.—Whatever may be will go to Springfield during the week of April among these must be recorded the work already
conditions in the music or other industries else-
25 and lay out a plan of organization for the done by the Euclid Music Co., under the direc-
tion of James R. Frew, vice-president. Already
where, those in this territory are sufficiently good benefit of the members there.
personal service as the keynote to the band and
to warrant real "go ahead" on the part of mer-
What probably will mark the final cleanup of
chants here. Latest move in this direction is the old Goodman stock by the Schulz Piano Co., orchestral musical instrument business of the
that announced by the H. B. Bruck & Sons Co. the local branch of the M. Schulz Co., Chicago, company has been recognized by the music-fol-
for a downtown location, in what is now known started this week, with Frank J. Walsh, advertis- lowing public. A system of instruction, co-oper-
as Playhouse Square. The location will be in the ing and sales specialist, in charge. The cleanup ating with capable instructors of local note has
building formerly occupied by the J. T. Wame- of this stock, in the opinion of Mr. Walsh, and been created and buyers of instruments are di-
link & Sons Co. and adjacent to the new home Fred L. Stelker, local manager, probably will rected to these. Then, if the player seeks fame
of the B. Dreher's Sons Co. Plans for remodel- mark the end of the Schulz interests in the pres- and fortune in concert, vaudeville or the Chau
ing the establishment to make it one of the hand- ent location and the beginning of removal to a tauqua, engagements are to be obtained for him.
somest in the country, and probably the largest more suitable and central and permanent loca- In selecting instruments for sale Mr. Frew keeps
in constant touch with authorities—Paul White-
in Ohio, now are under way, according to H. B. tion in the piano district in Cleveland.
Bruck, and as these are developed they will be an-
Preliminary publicity on Player-piano Week man, Tom Brown and others, for that purpose.
Present plans of Mr. Frew call for the open-
nounced. It is planned to occupy the new loca- here was an aid to early new player roll business
tion shortly after June 1.
in this city, in the opinion of I. L. Weile, presi- ing of four Chautauqua companies for the Red-
It is not unlikely that a dual opening of piano dent of the Weile Pub. Co., local offices of which path Bureau, talent for which will be supplied
establishments will be possible at that time, as are in the Bailey Co. Mr. Weile reported simi- from the students who have purchased instru-
the B. Dreher's Sons Co. may hold its formal lar pickup in other cities, having recently re- ments at the Euclid.
Apace with the interest in instruments them-
opening at that time. This opening, to mark turned from a trip through the St. Louis and
selves comes the additional increase in sheet
the entry into the new four-story building for Cincinnati territories.
Dreher on Huron road, was to have been held
Music gained its first really big public impulse music from those who play pianos and other
early in May, but this plan had to be abandoned, on April 15, when the Cleveland Auditorium was instruments. Significantly the usual slump in
owing to the building strike which stopped work declared open officially, with free admission to the sheet music business at this time of year
on all structures in progress during March and the people of the city. Practically every orches- is lacking this season and is gaining over the
through April until this week.
tral and band organization, as well as numer- Winter's activities, all sheet music interests here
April meeting of the Cleveland Music Trade ous choral societies, took part. The big feature agree. "Angel Child," "Leave Me With a Smile,"
Association was held at the Maresh Piano Co. was the dedication of the mammoth pipe organ, "Yoo-Hoo," "Ten Little Fingers" and "Boo-
store, marking the resumption of little journeys the work of the Skinner Organ Co., Boston, Hoo" are the leaders of the moment here. The
among the members. A. L. Maresh was host, which, while not the largest in the country, since recent appearance of "The O'Brien Girl" is be-
and the well-known Tony "seen his duty and the Wanamaker, Philadelphia, organ continues to lieved to have aided "Leave Me With a Smile."
done it nobly." The principal business was the be enlarged constantly, is wonderful for size and
planning for National Player-piano Week here. volume. The largest pipe is thirty feet long and
BUSINESS IN WEST IMPROVING
Assistant Secretary Rexford C. Hyre outlined the the smallest six inches. It took several weeks to
program in detail, which included publicity for tune it. The final tryout was made by Edwin Survey of States West of Mississippi River
Made by Government Discloses General Im-
daily newspapers, windows and the like, the Arthur Kraft, of the Singers' Club, he being se-
provement in Business and Agriculture
whole designed to sharpen public interest to the lected by the Skinner interests. The organ has
idea that player instruments are real musical and been built on the right wall of the stage and only
WASHINGTON, D. C, April 18.—Business condi-
not mechanical devices. Through the efforts of the echo organ, at the rear of the hall, is visible
tions in the West and Southwest have improved
Mr. Hyre a comprehensive co-operative plan was to the audience.
100 per cent over last Fall, Eugene Meyer, Jr.,
created, in which all piano merchants joined.
It is not unlikely that with the completion of
Cleveland and Ohio again figure as leaders in the Player-piano Week activities here a follow- managing director of the War Finance Corpora-
the effort toward music merchandising organiza- up of the work will be developed, with the aid tion, declared last week, upon his return from
tion. Invitations to President F. N. Goosman, of Assistant Secretary Rexford C. Hyre, this to a survey of twenty "States west of the Mississippi,
Toledo, of the Music Merchants' Association of
be linked with the new homes movement. Sim- made at the request of President Harding.
"Easier money in the East is bringing money
Ohio, and Secretary Rexford C. Hyre, of the ultaneously the American Building Exposition is
State body, were received here this week from being held here, and this is expected to be the on loan mortgages into the West for the first
Illinois music interests, asking that their aid be beginning of a tremendous home-building move- time in a long time," said Mr. Meyer. "Mines
given toward forming a State organization simi- ment, now that the disputes in the building indus- are reopening, which should help conditions in
lar to that in Ohio. Mr. Goosman and Mr. Hyre try appear to be settled. Piano merchants are of Utah, Montana and Arizona.
"Agriculturally, the outlook for crop planting
is a little late, but this is more than compensated
for by the prevailing moisture. There is a
feeling that agricultural prospects have never
been so good in years because of the moisture
and in sections where there has been a scarcity
of rain for the last two years the outlook is
good and farmers are much encouraged."
The larger banks throughout the West, he
asserted, report conditions as much improved,
but the smaller banks are dependent on the
outcome of the year's harvest. Farmers will
lie able, he added, to produce the cheapest
crop in years, as there is a satisfactory supply
of labor in evidence with increased efficiency.
CLEVELAND TRADE SHOWING VERY PLEASING ACTIVITY
Dealers!
Isn't It
Significant?
How does it happen when you get a Ludwig dealer started talking
Ludwig, he never wants to stop? What arouses his enthusiasm—why
so strong for the Ludwig?
He has something to talk about—-to enthuse over, and knows it.
For example, original and distinctive case designs; fancy-figured
veneers of rare beauty; a captivating tone of exquisite sweetness; dur-
ability assured by Ludwig & Co.
GOES AFTERCHINESE TRADE
A. H. Mayeda, of Fresno, Cal., Issues Special
Circulars in Chinese Featuring the Baldwin
Isn't it significant that many of the leading dealers
have sold the Ludwig ever since the first one was made?
Ludwig & Go.
New York
Willow Avenue and 136th Street
The Ludwig Reproducing Piano
Grands
Uprights
Players
A. H. Mayeda, music merchant of Fresno, Cal.,
who handles the Baldwin piano line, is not con-
tent with going after the English-speaking trade,
hut has issued a series of special circulars in
Chinese with a view to placing the merits of
the Baldwin piano before the numerous and
financially responsible Chinese farmers and mer-
chants in that territory.
The Kady Piano Co., which recently opened
showrooms at 505 Cheyenne avenue, Grand
Forks, N. D., is featuring the Kimball lines of
pianos.