Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 22,
1922
THE
MUSIC
TRADE
REVIEW
TWEiNTY MILLIONS YEARLY FOR MUSIC IN ST. LOUIS
Expenditures for Music and Musical Instruments in St. Louis Amount to Twenty Million Dollars
—Player Week and Music Week Will Have Great Stimulus on Trade, Say Local Dealers
ST. LOUIS, MO., April 18.—Business betterment,
which began to be discernible week before last,
became more so last week. Greater improvement
is expected the next two weeks, with National
Player-piano Week and St. Louis Music Week
to stimulate activity. For Player-piano Week
special advertising is being done by practically
all the dealers and special window displays are
expected to help in running up a good record
for the week. While the attention of the pub-
lic is being directed especially to players, grands
and reproducing pianos will not be neglected,
and altogether it should be a week to make the
heart of the piano man glad. Then Music Week,
which follows, is expected to make everybody
in St. Louis "give a thought to music," and
there is no reason to doubt that a good many of
them will give a thought to buying some kind of
an instrument to make music.
Speaking about Music Week, the Civic Music
Association has been looking into what music, as
a business, means to St. Louis, and it has found
out that it means a trifle of $20,000,000 a year.
The figures on which this estimtae is based were
presented last week at meetings of the Associa-
tion. The specific purpose of Music Week is to
bring about a general public realization of the
recreational, artistic and financial value of music
in the every-day life of St. Louis, but in order
to get an idea of the financial value a canvass
was made of musicians, merchants, union officials
and theatrical managers.
It was found that the aggregate sum spent an-
nually in St. Louis for music exceeds the value
of the city's output of millinery, furniture and
bakery products and, according to an official esti-
mate of the Chamber of Commerce, the total
output of railway supplies and confectionery is
of a value less than $20,000,000.
The following items are included in the sur-
vey: Music study, teachers' fees, etc., $2,100;
purchase of instruments, records, etc., $1,500,000;
symphony orchestra, earnings, $160,000; guar-
antee, $90,000; recitals, $60,000; opera, $20,000;
choral clubs, $30,000; paid organists and choir
singers, $199,688; Municipal Theatre, $163,862;
salaries to members of Musicians' Union, $1,-
500,000; Board of Education, for music in the
schools, $77,165; musical shows in the theatres,
3 Great Pianos
With 3 sounding boards
in each (Patented) have the
greatest talking points in
the trade.
$250,000; Park concerts, $8,000; advertising,
$683,274; concert hall rental, $2,200; music de-
partment of the Public Library, $1,000.
The figures include no estimates of money
spent with music teachers, for the purchase
of instruments and records by mail, for salaries
of persons engaged locally in the manufacture
of musical instruments and the printing of
music, for the musical proportion of vaudeville
shows or for the rental of halls and advertising
of concerts by non-musical organizations, etc.
Plans for the observation of Music Week
include a great concert at the Odeon and meet-
ings in the school auditoriums all over the city,
in which school bands, orchestras and singing
societies will participate. Music merchants will
make special displays and give recitals.
Jesse French, Jr., vice-president of the Jesse
French Piano Co., New Castle, Ind., visited the
Krite-Boyens firm last week.
Harry Franke, formerly with the Conroy
Piano Co. and the Aeolian Co., has taken a posi-
tion with the Lehman Piano Co.
John Buttell, Southwestern representative of
the Packard Piano. Co., Fort Wayne, Ind., was
here last week, returning from a Southern trip.
Judson W. Ong, formerly a St. Louis piano
man, passed through last week from his home
at Kansas City, on his way to New York.
Parker Harris, of the Harris-Loeb Music Co.,
New Orleans, is visiting his brother, Gerald
Harris, of the Lehman Piano Co.
J. F. Ditzell, manager of the Famous & Barr
Co. piano department, is on a business trip to
Philadelphia.
J. W. Curtis, manager of the Chicago office
of the Kohler & Campbell Industries, and Pres-
ident Simpson, of the Autopiano Co., were here
last week.
Will Install Gulbransen and Vose Lines of
Pianos in Addition to Victrola Stock in
Stevens Point Furniture Establishment
STEVENS POINT, WIS., April 17.—The Wilson
Music House has purchased the music depart-
ment of the Boston Furniture Co., here. This
department at present is devoted entirely to the
Victor line of talking machines and records, but
the Wilson Co., in addition to enlarging the ma-
chine and record stock, will install the Gulbran-
sen and Vose lines- of pianos and, later, a com-
plete stock of sheet music and musical instru-
ments. George M. Farrin is manager.
PHILADELPHIA, PA.
Victor supremacy
is the supremacy
of performance
The universal recog-
nition of Victor suprem-
acy makes the Victor
the safest, most reliable,
and so most profitable
line for music dealers
to handle.
THE KEYNOTEAGAIN APPEARS
Second Issue of Baldwin Co. House Organ
Proves Most Attractive Volume
A. WINTERS BUILDING NEW STORE
The Hcppc Piano Co.
Mahogany, oak or walnut
Other styles $25 to $1500
WILSON CO.JHJYS BUSINESS
The second number of The Keynote, the new
house organ published by the Baldwin Piano
Co. in the interests of those who sell the Bald-
win products, measures up in every way to the
standard set by the first issue. The paper is
full of news regarding the activities of Baldwin
dealers, is liberally interspersed with illustra-
tions and offers a number of ideas of practical
value calculated to increase sales.
We fix " o n e p r i c e " —
wholesale and retail.
Victrola No. 110, $225
RICHMOND, CAL., April 15.—The new store of
Adolph Winters, music dealer of this city, which
has been under course of construction, will be
rushed to completion. The store is located at
Eleventh street and Macdonald avenue, contains
two floors and a basement and will cost in the
neighborhood of $60,000. Mr. Winters will oc-
cupy the first floor and basement.
Ye Music Shoppe is the name of a new music
store which was recently opened in Irving, Ky.
"HIS MASTERS VOICE"
Victrola
REG U.S.PAT OFF
Important •- Look for these trade-marks.
Under the lid On the label.
Victor Talking
Machine Co.
Camden,N. J.