Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
APRIL 22, 1922
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THE MUSIC TRAt>E EEVIEW
M. V. DE FOREEST TENDERED BANQUET BY LOCAL TRADE
Formal Welcome to the President of the N. A. M. M. and the Members of His Transcontinental Trip
Party Tendered by New York Piano Men Last Week at the Hotel Commodore
Close to one hundred members ot the various experiences of the trip and emphasized particu-
branches of the music industry in New York larly the manner in which the music merchants
City gathered at the Hotel Commodore on Thurs- were sold on the advancement of music idea. He
day evening of last week, April 13, to extend a declared that the ordinary man was not sufficient-
ly gifted with words to picture properly what the
formal welcome to M. V. DeForeest, president of
the National Association of Music Merchants, and tour meant to those members of the industry who
the members of his party upon their return from were thus brought in direct contact with the
their recent transcontinental trip in the interests president of the Merchants' Association and his
party and what the effect promised to be for As-
of Association work.
In addition to Mr. DeForeest the guests in- sociation development. He was particularly en-
cluded Alex McDonald, vice-chairman of the thusiastic regarding the cordial reception ac-
Jubilee Convention Committee; Chas. Jacob, corded the travelers by music merchants in every
city visited, and declared that the spirit of hos-
pitality everywhere reflected great credit upon
the caliber of the men in the industry.
William Jacob was next introduced and in a
few well-chosen words added his praise of the
excellent manner in which the tour was con-
ducted through the efforts of Mr. DeForeest and
Mr. McDonald and of the apparently good ef-
fect.
The final speaker was the guest of honor, Mr.
DeForeest, who reviewed the progress of the
party from Chicago to the Coast and back to
St. Louis, telling of the experiences met with
in the various cities visited, and particularly of
the cordial attitude of the local merchants. No
matter at what hour the party arrived, declared
Mr. DeForeest, there was always a committee
waiting to receive them and throughout their
stay in each city nothing was left undone that
w r ould add to their pleasure or comfort.
In the course of his talk Mr. DeForeest cov-
ered a number of the points, he brought out be-
fore the music merchants in the course of his trip,
emphasizing the particularly tremendous benefits
already brought about through the work of the
National Bureau for the Advancement of Music
M. V. DeForeest
and of the many advantages presented to mem-
treasurer of the committee; William Jacob, his bers of the Merchants' Association in return for
nephew, and Mark P. Campbell, chairman of the the very moderate dues. Mr. DeForeest injected
Jubilee Convention Committee. With the excep- a liberal amount of humor into his recital and
tion of Mr. Campbell all the guests had made made a distinct hit with the diners.
the entire trip and he kept company with the party
Several city officials, including Murray Hul-
along the Pacific Coast.
bert, President of the Board of Aldermen, and
It is seldom that so representative a gather- Philip Berolzheimer, City Chamberlain, who were
ing has been registered in New York, for there scheduled to be at the dinner, were forced to can-
were present members of the piano trade, of the cel their engagement at the last moment.
talking machine trade, of the music publishers
Among those present at the dinner were: Gor-
and of the musical merchandise interests, all don G. Campbell, W. C. Heaton, J. F. Gibson,
brought together to pay tribute to the man who W. J. Barton, H. S. Holmes, Ubert Urquhart,
went to such personal sacrifice to preach the Charles Jacob, William Jacob, F. W. Mayes, B.
gospel of trade unity.
Marks, Myers F. Hall, James P. VV. Beckwith,
The arrangements for the dinner were in the S. B. Weinberg, C. Albert Jacob, C. Albert Jacob,
hands of Albert Behning, who acted as toastmaster Jr., J. W. Stevens, Alan B. Lane, B. P. Sibley,
and introduced as the first speaker Richard B. Al. Behning, Al. Behning, Jr., H. Paul Mehlin,
Aldcroftt, president of the Music Industries E. E. Vidaud, Jack Bliss, J. J. Glynn, Julian T.
Chamber of Commerce. After complimenting the Mayer, Howard Weber, J. N. Blackman, Albert
travelers upon the spirit that moved them to Blackman, Thomas Green, W. H. Bowles, H. L-
make the long tour and upon the excellent re- Hunt, J. M. Priaulx, C. C. Conway, R. W. Law-
sults of the trip, Mr. Aldcroftt launched into an rence, E. J. Winterroth, Emil Voelckel, R. E.
optimistic talk regarding business conditions in Briggs, J. T. Mathies. W. L. Knebel, Otto Doll,
general and cited the upward trend of the stock E. Neff, S. G. Lindeman, A. L. Bretzfelder, C. S.
market in support of his statement that business Hovey, Frederick Sunderman, W. H. Alfring,
improvement was in sight.
Charles H. Tracey, Frank E. Edgar, Charles H.
The next speaker was Mark P. Campbell, who, Addams, Harry J. Sohmer, J. W. Ackerly, C. M.
although unable to accompany the tourists from Tremaine, William C. Hamilton, A. L. Smith,
New York, followed shortly after them and C. L. Dennis, Warren C. Whitney, Mark P.
finally met them in Los Angeles. Mr. Campbell Campbell, W. B. Williams, E. B. Bogart, A. W.
emphasized particularly the excellent impression Johnston, Paul J. Stroup and Richard B. Ald-
made upon music merchants wherever the De- croftt.
Foreest party stopped, as was distinctly evi-
dent when he visited the same cities a week or
PLAN ASSOCIATION IN SEATTLE
so later. Mr. Campbell also took occasion to
SEATTLE,
WASH., April 15.—Plans are rapidly
comment upon the improved conditions he noted
throughout the country and prophesied that piano being rounded out by the music men of this city
factories promise to be extremely busy this Fall. for the formation of a music merchants' associa-
Charles Jacob was then called upon and, in a tion. At a recent preliminary meeting B. R.
Brassfield, of the Hopper-Kelly Co., was named
short, humorous talk, told of some of the high
lights of the trip as they impressed him. He was chairman. This meeting also resulted in the ap-
pointment of a committee to draw up the by-
particularly amusing when he told of the mannet
laws of the proposed association. The move
in which he had managed to shift the burden of
speaking on Mr. DeForeest and Mr. McDonald to form a trade association was hastened by
the recent visit to this section of M. V. DeForeest
in practically every city visited.
Alex McDonald in turn outlined some of the and his party.
US PIANO AiEN
ASeriesty
MARSHALL BREEDEN
P/ANO TRAVELER—LOS ANGELES
3—THE 24_MONTHS BUYER
A piano traveler working in the South
for the first time called upon a dealer who
owns half a dozen or more stores, and con-
sequently does a very large retail busi-
ness. The traveler represented an excel-
lent line of pianos, and this dealer had been
in correspondence with the factory. He
wanted a new line, and it looked as if the
traveler was sure of a fine large order.
The dealer picked out the instruments
he wanted and caused the traveler to write
out an order for one hundred pianos to be
delivered as soon as possible. So far so
good.
But when asked to sign the order the
dealer scratched out the four, eight and
twelve-month terms and substituted there-
for six, twelve, eighteen and twenty-four,
with the remark that those terms went or
no order. So far so bad.
This dealer is a type. Because he has
a large business he expects the factory to
be the banker as well as the factory. The
order was never placed, but within a week
this traveler had sold more than one hun-
dred pianos calling upon all of the very
many "one and two" dealers in that sec-
tion and bunching their orders. Yet some
factories with less active travelers will ac-
cept this twenty-four months' business and
count themselves lucky to be allowed to
act as banker as well as factory.
BIG MUSICAL SEASON IN WINNIPEG
Many Prominent Artists Appear in Concert in
That City—Leading Pianos Featured
WINNIPEG, MAN., April 14.—This has been one of
the best seasons musically in the history of
Winnipeg and a host of artists of prominence
have given concerts and recitals here before most
substantial audiences. The result has been that
the prominent makes of grand pianos have been
featured most effectively. Among the artists
who visited Winnipeg during the season were:
Ganz, Hutcheson, Grainger, Clara Butt, Kath-
leen Parlow, D'Alvarez, Edmund Burk, David
Schooler, Myra Hess, Geo. Halpin, Daisy Nellis,
Cyril Scott, Boguslawski and Cortot, all of whom
used the Steinway exclusively, in addition to
numerous local recitals by Eva Clare, Mary L.
Robertson. Muriel Hartley, Cottingham, Myrtle
Ruttan, Fred Gee. Women's Musical Club, Men's
Musical Club, Male Voice Choir, Oratorio So-
ciety, Russell White, Lilit Gorsey, Nellie Mal-
colm, Arnold Dann, Leonard D. Heaton, Miss
Gabrille Mollot and Nathan Fittennan.
A. R. SPOERL JOINS MEHLIN STAFF
Alfred R. Spoerl, who has a wide acquaintance
in the New York piano trade, has been made
manager of the Paul G. Mehlin & Sons retail
warerooms, at 4 East Forty-third street, New
York City. Howard B. Abberley, who was asso-
ciated with Mr. Spoerl in the New York ware-
rooms of the Rudolf Wurlitzer Co., will assist
him in his new connection.
Miss Agnes Flynn, manager of the Albu-
querque Music Store, Albuquerque, N. M.,
passed away in that city recently, following an
attack of pneumonia. Miss Flynn succeeded to
the business formerly operated by her father.