Music Trade Review

Issue: 1922 Vol. 74 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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MUSIC TRADE
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REVIEW
MARCH 25, 1922
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piano are emphasized. The result is neither fish
nor flesh.
Newman's Argument
This point is argued with much force and apt-
ness of illustration by Ernest Newman in his re-
cent book, "The Piano-player and Its Music."
He gives a number of pointed examples which
show, by actual comparison of piano scores with
original setting, how salient features of the or-
chestral scheme are often entirely omitted in
the piano reduction, simply because the arranger
for piano realized that he could not get any pian-
ist to play them, the number of available fingers
being what it is. Mr. Newman argues that the
arrangements of all orchestral music of any kind,
whether operatic, symphonic or what not, should
be made directly from the orchestral scores,
whereby the entire structure, framework and de-
tail may be reproduced and made available for
the player-piano, which, as he clearly sees, is a
sort of orchestra much more than it is a piano.
Doctor Schaaf has gone still further in his re-
cent treatise on the art of player-piano composi-
tion. With a wealth of illustrative material that
is quite unique in its magnitude, and with argu-
ments which appear to be unassailable, he con-
tends that even the substitution of the full score
for the piano reduction will not suffice to cure
the evil. He believes that the composer for or-
chestra, acquainted with the peculiarities of the
instruments for which he writes, uses devices,
notations, sound combinations which are either
useless or ineffective when reproduced in another
medium. He therefore believes that the ar-
ranger should rewrite the music from the or-
chestral score, adapting it to give the nearest pos-
sible reproduction of the effects which the com-
poser had in mind when he wrote his orchestral
score, but not reproducing those ideas for a new
medium in the terms of the old.
Study Needed
Against the argument little can be said, but
at least it is plain that the time has come for
careful and unbiased study of the facts. In the
present super-commercialization of the business
and in face of the present preoccupation of ar-
rangers with recordings it may be deemed un-
timely to discuss these questions. But to sup-
pose this would be to suppose very superficially.
The need of the day is improvement. We want
our player-piano to come into its own. We
want to make it what its technical and mechani-
cal power should allow it to become. Its weak
spot, in the opinion of eminent authorities, lies in
its music. That means specifically in the methods
oi arranging. These methods have hitherto been
worked out on the supposition that the player-
piano is merely a mechanical piano. It is now
beginning to be seen, thanks to the tireless re-
searches of eminent musicians who have inter-
ested themselves in this new and fascinating
field, that the player-piano is not a piano at all,
but rather a new and powerful stringed instru-
ment of unlimited technical capacity and for-
midable musical efficiency. This fact must be
Mr. Tuner:
No doubt you are frequently called upon to regulate and tune player-
pianos of ancient construction and with veiy unsatisfactory results.
We believe you could, in many cases, interest the owner in a new player
action to be installed by you in his piano and at a very moderate expense.
We can make an action that will fit any scale of piano, if you supply
the measurements on a punted form we could send you, and it would come
to you in such shape that it would be easy for you to install it in the piano,
probably in two or three hours at most.
The price for the actions and the profit you could make on the work
would be very attractive to you.
If you are interested, we should be glad to give you further information,
with prices and terms.
SIMPLEX PLAYER ACTION CO.
Worcester, Mass.
realized as quickly as may be by the arrangers
of music, and only when it has been realized,
with corresponding modification of practice, will
the full possibilities of the player-piano become
publicly available.
MUSICAL AT^^MPICO STUDIOS
Alvin Belden, American Dancer, Presents Inter-
esting Program With Aid of Ampico
A most interesting matinee lecture recital was
given at the Ampico Studios, New York, on
Tuesday afternoon of last week, when Alvin
Belden, the noted American dancer, presented a
"highly attractive program with the assistance of
Miss Mary Cole, Miss May Ward and Alexander
Gunn, pianist. The Ampico was featured very
prominently in the program, repeating Mr. Gunn's
playing of three Chopin Preludes at one point
and providing the accompanying music for the
various dances of Mr. Belden and his assistants.
A large and demonstrative audience attended
the recital and was generous in its expressions
of appreciation, both of the dances given on the
stage at one end and the proper lighting effects
and of the playing of the Ampico, particularly
the faithfulness with which it reproduced Mr.
Gunn's recordings immediately after he had fin-
ished playing by hand the same selection.
DUO=ART ATFLOWER SHOW
That Instrument Featured in Daily Concerts in
the Fashion Show Room at the Palace
The Duo-Art piano was featured under most
favorable circumstances at the Flower Show held
at Grand Central Palace last week in connection
with a concert given in the Fashion Show Room
each afternoon with Charlotte Ryan and Edith
Bennett, sopranos, as the assisting artists. A
special charge was made for admission to the
concerts, the proceeds going to the Girl Scouts.
Each evening there was dancing in the Fashion
Show Room to the accompaniment of the Duo-
Art piano. On Sunday, the final day of the show,
there was a special concert given by Eleanor
Shaw, the noted pianist, assisted by Sheffield
Child, tenor, at which the Duo-Art piano was
also featured.
MANY DEALERSjVDD U. S. ROLLS
The new Eastern branch of the United States
Music Co., which was opened a little more than
a week ago at 122 Fifth avenue, New York City,
under the management of George H. ("jack")
Rliss, is already having a difficult time in taking
care of the demand for these rolls. The organ-
ization of the branch has been completed and
during the few days of its existence many new
dealers in and about New York have taken on
the U. S. word rolls.
J. H. Johnson's Sons is the name of a new firm
of music dealers who have opened an establish-
ment in Alliance, O.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
MARCH 25, 1922
REVIEW
Iff^ff^^
Being the Monthly Concoction of the Editor of the Player Section, Combining
Some Information, Some Wit and Some Thought on Things of Moment to the
Industry, Specially Prepared and Served for the Wise Men of the Trade
were not enough. They are being pushed for-
ward as if they represented that combination
of roll, mechanism, piano and artist of which we
The present writer remembers well the first
have recently spoken in special articles and which
very small player-piano he ever saw. It was a
must always be relatively expensive, exclusive and
very good one, too, as may he imagined when
in a class apart. It is not, please note, a ques-
one is told that the piano part of it w r as one of
tion of how far any given mechanism does or
the little baby uprights which Charles Jacob and
does not perform what the ignorant public is led
Truth Plainly Told
his brother have for so many years made in their
to believe by equally ignorant dealers that it ought
Speaking of merchandising policies, we are be- to perform. That question of comparison is a
great New York factory. The impression will
be deepened when it is added that the player ginning to notice another field in which the lack question for experts only. It is simply a ques-
action was one of those superb Gulbransen in- of such a policy is already becoming evident. tion of adopting a sound merchandising policy
stallations, which at this time was the only player During the last two years one house after an- in the industry, in face of the invasion of auto-
action which could have been got into so small other has put on the market player-pianos with matic-expression player-pianos, to the end that
a piano. The present writer remembers very automatic expression. Some of these ought to each name adopted shall mean something and
well tuning and regulating one of these gems be classified as "reproducing pianos"—that is to that those who are working to the best of their
down in St. Louis in the year 1912, and a beauty say, as pianos especially designed to reproduce ability in one class shall not constantly find their
the playing of artists who make themselves per- efforts rendered nugatory by an induced state of
it was. The piano itself was always an aston-
sonally responsible for the accuracy of the trans- public confusion.
isher. Personal recollection of one under all con-
notation. Others, not inferior, ought to be class:
ditions of use for some three years, combined
fied as "automatic-expression pianos." The fact
with many tunings of that one and others, con-
Not Self-sellers
that there should be any question about such
firms the opinion that the small upright which
classifications merely shows that the trade is not
Which leads us to point out that many dealers
Jacob Bros, originated was one of the best up- handling the player-piano intelligently. If it
rights for apartment or small room ever designed. were doing so there would be no effort on the have taken up the automatic-expression player
Now, of course, the day of the small upright, part of merchants to confuse this issue of classi- apparently because they have thought that here
and still more of the small player-piano, is defi- fication, nor would merchants or manufacturers at last is an instrument which will sell itself. No
nitely here. We have half a dozen where the be self-deceived, as certainly many of them are. greater mistake could be made, however, than
other day we had only one. Smith & Barnes, Now, what is needed is a sound, intelligent, this. It has been argued against the pedal-ex-
Jackson, Miessner, Story & Clark have come into truthful presentation of the facts to the people. pression player-piano that the ordinary person
the race and the small player-piano, as well as If the trade wants to call by the name "repro- never learns to play it well. So far as the facts
the small straight upright, looms up as a genu- ducing piano" every player which plays expres- may be found to justify the statement there is
ine competitor for trade favor. Personally, we sively without human interference then there is no quarrel, but the point involved is quite aside
are all for the little ones. They are as good as no complaint. It is simply a matter of words. from this. For if a person who buys a player-
piano neither cares to try nor is able to accom-
uprights can well be, they hold the player action
Hut what is not simply a matter of words is plish the very simple trick of playing it toler-
pertectly well, they are convenient in a way that that the whole question is being confused and
ably well, after a few days of trial, then that
beclouded, just as has happened in evcy other same person obviously neither cares to hear nor
ZEPHIR IS
movement our industry has ever initiated. Pianos is able to appreciate better music when the same
are sold out of their class. Players which give is offered through the medium of an automatic-
excellent renditions of music—renditions quite expression player-piano. So plain is this fact
good enough for ninety-nine in every hundred of that any dealer who has ever thought seriously
Unsurpassed for Pouches and Pneumatics
the population of this or any other country—are about the matter for five minutes must see that a
w
s
being pushed forward as if these their virtues self-seller is the last thing one can call a player-
New York
piano fitted with automatic expression. The
merchant who undertakes to sell these instru-
ments must, first, get a higher price for them
than for a pedal-expression player-piano. Then
he must sell this higher-priced instrument to the
prospect on the ground of its fitness for that.
prospect's needs, not on the ground that no one
can play the foot-expression player well. If he
iriu i JrifrrriiiiiiiitiiiKiiiiiiiitiiiiiiiMiiittitenTiiiiiiiiiiiiiitiiiiiTiiiTiiiTiuiiiiiiiiriiMiiiiiiiri 111 ri i iiiMT>rti i adopts the absurd latter course he cuts the ground
from beneath his own feet and speeds the day
"The valve unit that made the player famous"
when the entire player business shall have pain-
lessly and peacefully passed away. The effort
should be, in fact, to sell the pedal-expression in-
strument by good, intelligent demonstration and
good music service, while reserving the higher-
priced instruments for those who both have the
money to pay and can actually appreciate listen-
ing to records more or less faithfully reproducing
individual work. Just as soon as the prospect
is steered away from the pedal-expression instru-
ment by the plea that a different sort of instru-
ment, higher-priced, will do better work and "all
(Continued on page 8)
must be experienced to be appreciated. May their
tribe increase. And may the trade have sense
enough to develop a merchandising policy that
shall have about it something individual. For
this is an individual voice, this small player-
piano!
"Those Little Fellers"
AIRTIGHT LEATHER
JULIUS SCHMID, Inc., "• "«- '
The highest class player
actions in the world
The new "Amphion Accessible Action" is the last word in scientific player
achievement. It has the complete valve action assembled in a "Demountable
Unit" giving instant accessibility.
AMPHIONff\CTIONS
SYRACUSE
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—Your Guarantee
*} NEW YORK
PLAYER--ORGAN--PIANO
LEATHERS
A Specialty of Pneumatic
T. L LUTKINS, Inc.
Leathers

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