Music Trade Review

Issue: 1922 Vol. 74 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
MARCH 25,
THE MUSIC TRADE REVIEW
1922
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The Possibilities of Reforming jhe Present Principles of the Art of Arranging
Music for the Player Are Very Great, and When They Are Accomplished
They Will Open Up an Entirely New Field for Exploiting That Instrument
Those of us whose memories go back twenty
years will remember the peculiarities of the sixty-
five-note music roll in its earliest manifestations.
The nipii who built the first successful cabinet
piano players had to make their way through a
very tangled undergrowth of difficulties, troubles
and prejudices. Their chief difficulty lay in the
complete novelty of the work they were under-
taking. They had to learn everything by expe-
rience, nor is it surprising that they did some
rather funny and some rather disastrous things
in the course of their gropings toward the light.
The First Problem
The arranging of music for the piano player
presented to them a difficulty of the first order.
One of the earliest discoveries was that the piano
and the piano player fit into each other only by
dint of some effort and some mutual sacrifice.
The technical capacities of the player mechanism
are hindered by the mechanical limitations of the
piano. The tone production of the latter and
the higher refinements of the art of playing it
are limited by the mechanical limitations of the
player mechanism. This became evident as soon
as the arranging of music for the perforated roll
was seriously taken up. It was found that a
knowledge of the peculiarities of the piano was
necessary in so far that these, never noticed by
the manual pianist, who had been trained to ac-
cept them and unconsciously overcome or ignore
them, stood out pitilessly when exposed by the
cold technique of the player mechanism. Thus
the arrangers soon found themselves overwhelmed
with complaints as to the expressive limitations
of the player-piano and they set themselves to
work to discover means for overcoming the
worst of the differences between player and
manual piano music.
In due course they did discover methods for
smoothing out the hardness of unskillfully played
player music and learned to produce a perforated
THE BASIS OF SALESMANSHIP
(Continued from page 3)
type of player-piano, foot-expression, automatic-
expression, coin-operated or reproducing, should
keep in mind constantly that the foundation of
salesmanship is persuasion. You cannot persuade
a man or woman of that which does not exist to
him or her. The player-piano does not exist to
these men and women as the greatest music
maker. It exists to them as a mechanical imita-
tor of real music.
music roll which was an adequate reproduction
of the musical notation, put together in such a
way as to minimize the natural limitations of the
player mechanisms—limitations, however, which
were not of technique, but of intelligence, which
could only be supplied by human interference.
With the gradual perfection of the art of re-
cording the selection and grouping of tones pro-
duced by a pianist and of reproducing these in
usable form on a perforated roll the art of ar-
ranging piano music pure and simple has reached
a point where little, if any, quarrel can be had
with it. But there remains a further and still
more important consideration which did not
come to the front till the previous problems had
been substantially solved. This problem relates
to that wealth of music which is not originally
in two-hand piano form.
Non-piano Music
The wealth of non-piano music—that is, of
music not originally composed for the piano—
which is available through the medium of the
music roll and the pneumatic action of the player-
piano represents an accession to the musical
armory of the modern music lover which could
in no other way have been brought into his
possession. One of the finest features of the
player-piano is to be found in this work it has
done for the untrained music lover in making him
acquainted at first hand with the greatest works,
reduced to piano, of the masters of orchestral and
operatic composition. No one could wish for a
moment to destroy or enfeeble this feature. It
is too valuable to lose. Yet it is in need of
rather drastic reform as to manner and method if
it is not to decline through lack of use.
Player-piano arrangements of orchestral music
are very slow sellers. The reason for this state
of affairs may be explained in many ways. One
explanation is undoubtedly accurate as far as it
goes. It rests on the idea that the public, which
The way to rid the public mind of this belief
is to revive the art of demonstration, which has
been in abeyance, to cease pandering solely to the
jazz fiends in respect of music roll publishing, to
advertise and educate, to agitate and organize for
music, music, music. It is to believe in the player-
piano ourselves before we make a bluff at asking
others to believe in it. In a word, it is to culti-
vate truthful, fact-bedded enthusiasm. With that
we can persuade. With that we can organize a
merchandising policy that shall put us where we
belong.
is intelligent enough to want this sort of music,
is not to be put off with imperfect arrangements,
thin and poorly scored, which cannot be made to
sound orchestral and which, at worst, are libels*
upon the music's original shape.
Concrete Illustrations
To take a concrete illustration there are thou-
sands of music lovers all over the country who
would very much like to have at their disposal
arrangements of the Wagner operas if they could
make them sound well on the player-piano. The
overture to "Tannhauser," the march and cortege
from the same opera, the "Love-death" in
"Tristan," the "Ride of the Valkyries," the
"Rhine Maidens," the "Forest-weaving," the "En-
trance of the Gods into Valhalla" (to take in-
stances at random) from the "Nibelung's Ring,"
are all favorites with thousands. But it is safe
to say that not a single music roll catalog that
could be named contains a really satisfactory
player-piano arrangement of any of these ex
cerpts. The sensitive hearer notes at once that
these arrangements are thin, weak and tedious.
He finds that he cannot realize the inner voices,
that he has trouble in getting good tone-quality
and that the general impression left is of the
piano struggling hard with something too big
for it. It is neither piano playing nor orchestral
music.
The Central Defect
The reason for these defects is to be found in
the fact that most of the excerpts named, as well
as the extant player-piano arrangements of or-
chestral overtures, symphonies, symphonic poems,
etc., have been taken from piano scores. Great
orchestral works are usually in due course re-
duced to piano, two hands, for the use of stu-
dents. The same is true of great operatic scores.
For instance, Kleinmichel made an excellent ar-
rangement for (two hands) piano of the entire
"Nibelung's Ring" of Wagner. The work is very
well done. Kleinmichel knew what Wagner was
aiming at and he arranged his music so as to
get the nearest approximation to this which could
be had at the hands of a skilled pianist with a
good piano. But the result is not orchestral.
So when the Kleinmichel reproduction is trans-
lated faithfully to a perforated music roll and
played on the player-piano the result is doubly
disappointing. The great insight and skill of
the good pianist and Wagnerian expert are, of
course, not available and the defects which must
exist when an orchestral score is reduced to the
(Continued on page 6)
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
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piano are emphasized. The result is neither fish
nor flesh.
Newman's Argument
This point is argued with much force and apt-
ness of illustration by Ernest Newman in his re-
cent book, "The Piano-player and Its Music."
He gives a number of pointed examples which
show, by actual comparison of piano scores with
original setting, how salient features of the or-
chestral scheme are often entirely omitted in
the piano reduction, simply because the arranger
for piano realized that he could not get any pian-
ist to play them, the number of available fingers
being what it is. Mr. Newman argues that the
arrangements of all orchestral music of any kind,
whether operatic, symphonic or what not, should
be made directly from the orchestral scores,
whereby the entire structure, framework and de-
tail may be reproduced and made available for
the player-piano, which, as he clearly sees, is a
sort of orchestra much more than it is a piano.
Doctor Schaaf has gone still further in his re-
cent treatise on the art of player-piano composi-
tion. With a wealth of illustrative material that
is quite unique in its magnitude, and with argu-
ments which appear to be unassailable, he con-
tends that even the substitution of the full score
for the piano reduction will not suffice to cure
the evil. He believes that the composer for or-
chestra, acquainted with the peculiarities of the
instruments for which he writes, uses devices,
notations, sound combinations which are either
useless or ineffective when reproduced in another
medium. He therefore believes that the ar-
ranger should rewrite the music from the or-
chestral score, adapting it to give the nearest pos-
sible reproduction of the effects which the com-
poser had in mind when he wrote his orchestral
score, but not reproducing those ideas for a new
medium in the terms of the old.
Study Needed
Against the argument little can be said, but
at least it is plain that the time has come for
careful and unbiased study of the facts. In the
present super-commercialization of the business
and in face of the present preoccupation of ar-
rangers with recordings it may be deemed un-
timely to discuss these questions. But to sup-
pose this would be to suppose very superficially.
The need of the day is improvement. We want
our player-piano to come into its own. We
want to make it what its technical and mechani-
cal power should allow it to become. Its weak
spot, in the opinion of eminent authorities, lies in
its music. That means specifically in the methods
oi arranging. These methods have hitherto been
worked out on the supposition that the player-
piano is merely a mechanical piano. It is now
beginning to be seen, thanks to the tireless re-
searches of eminent musicians who have inter-
ested themselves in this new and fascinating
field, that the player-piano is not a piano at all,
but rather a new and powerful stringed instru-
ment of unlimited technical capacity and for-
midable musical efficiency. This fact must be
Mr. Tuner:
No doubt you are frequently called upon to regulate and tune player-
pianos of ancient construction and with veiy unsatisfactory results.
We believe you could, in many cases, interest the owner in a new player
action to be installed by you in his piano and at a very moderate expense.
We can make an action that will fit any scale of piano, if you supply
the measurements on a punted form we could send you, and it would come
to you in such shape that it would be easy for you to install it in the piano,
probably in two or three hours at most.
The price for the actions and the profit you could make on the work
would be very attractive to you.
If you are interested, we should be glad to give you further information,
with prices and terms.
SIMPLEX PLAYER ACTION CO.
Worcester, Mass.
realized as quickly as may be by the arrangers
of music, and only when it has been realized,
with corresponding modification of practice, will
the full possibilities of the player-piano become
publicly available.
MUSICAL AT^^MPICO STUDIOS
Alvin Belden, American Dancer, Presents Inter-
esting Program With Aid of Ampico
A most interesting matinee lecture recital was
given at the Ampico Studios, New York, on
Tuesday afternoon of last week, when Alvin
Belden, the noted American dancer, presented a
"highly attractive program with the assistance of
Miss Mary Cole, Miss May Ward and Alexander
Gunn, pianist. The Ampico was featured very
prominently in the program, repeating Mr. Gunn's
playing of three Chopin Preludes at one point
and providing the accompanying music for the
various dances of Mr. Belden and his assistants.
A large and demonstrative audience attended
the recital and was generous in its expressions
of appreciation, both of the dances given on the
stage at one end and the proper lighting effects
and of the playing of the Ampico, particularly
the faithfulness with which it reproduced Mr.
Gunn's recordings immediately after he had fin-
ished playing by hand the same selection.
DUO=ART ATFLOWER SHOW
That Instrument Featured in Daily Concerts in
the Fashion Show Room at the Palace
The Duo-Art piano was featured under most
favorable circumstances at the Flower Show held
at Grand Central Palace last week in connection
with a concert given in the Fashion Show Room
each afternoon with Charlotte Ryan and Edith
Bennett, sopranos, as the assisting artists. A
special charge was made for admission to the
concerts, the proceeds going to the Girl Scouts.
Each evening there was dancing in the Fashion
Show Room to the accompaniment of the Duo-
Art piano. On Sunday, the final day of the show,
there was a special concert given by Eleanor
Shaw, the noted pianist, assisted by Sheffield
Child, tenor, at which the Duo-Art piano was
also featured.
MANY DEALERSjVDD U. S. ROLLS
The new Eastern branch of the United States
Music Co., which was opened a little more than
a week ago at 122 Fifth avenue, New York City,
under the management of George H. ("jack")
Rliss, is already having a difficult time in taking
care of the demand for these rolls. The organ-
ization of the branch has been completed and
during the few days of its existence many new
dealers in and about New York have taken on
the U. S. word rolls.
J. H. Johnson's Sons is the name of a new firm
of music dealers who have opened an establish-
ment in Alliance, O.

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